August 23, 2009 | 3 Comments
Designed by Aileen Barrameda | Country: United States
“The packaging is for Buzzy’s, a boutique gourmet candy shop that targets women. They wanted a feminine approach in selling their best selling line of peanut brittle, which includes original, white chocolate dipped, milk chocolate dipped, and dark chocolate dipped. Buzzy’s uses 7 ingredients to make their original peanut brittle recipe.
I approached the design with the idea of “simple ingredients made with love,” using romance to woo women. The line of packaging tells a story of peanut meeting sugar and how their relationship develops into the 4 stages of love: attraction (original), romance (white chocolate), passion (milk chocolate), and intimacy (dark chocolate). Since the packaging is about a story unfolding, the packaging has a preforrated tab to reveal the bright red lining–a color associated with love, passion, and romance. The die cuts give a glimps of the product and are associated with the line graphics per assortment.”
August 20, 2009 | No Comments
Designed by Ruiz+Company | Country: Spain
Beautiful and simple copy driven package design by Spain’s Ruiz+Company for Womo.
August 14, 2009 | 8 Comments
Designed by Petar Pavlov | Country: Macedonia
Although just a prototype at this stage, the concept definitely gives pause for thought. There would be some obvious hurdles to overcome to make this design commercially viable, such as the issue of mandatory labeling, but there’s no reason why clever and creative solutions couldn’t be found to these problems.
“The idea behind this concept was to make packaging where the name of the product is written by the product itself instead of using any kind of printing techniques. Considering the future of technology and the endless possibilities to shape your product, it’s definitely a subject that deserves attention.”
August 12, 2009 | 10 Comments
Designed by Lip. Ltda. | Country: Colombia
“Brown is a small confectioner’s shop in Bogotá that’s always used kraft board boxes to pack their products. They wanted a new corporate image and a simple and low budget solution to identify what’s inside them. Bogotá, Colombia design firm Lip Ltda came up with a series of cards and stamps that carry the information simply and succinctly.”
August 10, 2009 | 2 Comments
Designed by Ikon | Country: Australia
“Style icon Bonnie Gokson is renowned for her image creation and product design. So when she embarked on an new exciting project overseeing and conceptualising Sevva, Ikon was thrilled to be involved. Taking up the penthouse floor of Hong Kong’s Prince’s Building, Sevva (pronounced “savour”) is a unique destination offering two restaurants, a lounge area and taste bar as well as Ms B, a decadent cake shop.
August 8, 2009 | 4 Comments
Designed by Ruiz+Company | Country: Spain
“The fact that the company’s founding partners are, respectively, an architect and an interior decorator, has probably exercised a decisive influence in this sensitive approach to design. As Michel Laline himself explains: “When we first launched the company, we realised that no one had used design in the sector as yet, so that formed the base of the business: chocolate and design.” And according to Titus Ruiz: “The concept of the brand was very clear from the start: design with content.”
August 4, 2009 | 4 Comments
Designed by Taku Satoh Design Office | Country: Japan
Über-simple candy packaging.
July 13, 2009 | 4 Comments
Designed by Pearlfisher | Country: United Kingdom
Beautiful package design for an entrepeneurial luxury skincare company. A great example of minimalist package design reinforcing the brand’s identity.
July 10, 2009 | 2 Comments
We updated this post with beautiful new photos, and because it’s such amazing work, felt that it should be brought back up to the front. Read up on Designer Susanna Dulkinys rationale for the design after the jump.
July 9, 2009 | 4 Comments
“Since founding Kshocolat only four years ago, entrepreneur Simon Coyle has made an impressive impact on the international luxury chocolate market. Our brief has been to help Simon carefully target a design conscious, modern market through his expanding range that incorporates innovative flavours – including lemon and pepper, and orange and cardamom.
Through an engaging, ongoing relationship Marque have worked to develop this British brand success from the base up, creating the brand identity, positioning and a range of over fifty different pieces of packaging. Kshocolat now export to two dozen luxury markets worldwide and can be seen in places such as British Airways First Class, Harvey Nichols, Liberty and Wholefoods Market.”