Lovely Package

Curating the very best packaging design

Organic Honey

December 30, 2009 | 7 Comments

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Designed by Marcel Buerkle | Country: South Africa

This elegangt, copy driven packaging concept is the work of South African based designer Marcel Buerkle. The shape and cleanliness of the design almost gives it a bit of a high end perfume look and feel.

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Student Work – Timothy Batterham

December 29, 2009 | 2 Comments

organiyum

Designed by Timothy Batterham | Country: Australia | Fonts: Metroscript (modified), FF DIN

“The brief was to brand and design packaging for Organi-yum. The brief stressed the need for packaging that suited its organic style. This is a Rendering of the yoghurt design, a PLA plastic (biodegradable plastic) film design with a tear top and zip lock to re-seal.”

The Fresh Pasta Company

December 26, 2009 | 3 Comments

freshpasta

Designed by P&W | Country: United Kingdom

The brief: Packaging for a company producing high end, handmade fresh pasta. The solution: We created fine art style prints of the pasta shapes, each one signed by ‘the artist’. The result: Improved sales and increased listings with no advertising support.”

Jacobs

December 26, 2009 | 4 Comments

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Designed by Strømme Throndsen Design | Country: Norway

Beautiful brand creation work from Norway’s Strømme Throndsen Design. Responsible for the strategy, brand identity, naming, logo and packaging, they came up with a solution overflowing with appetite and shelf appeal.

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HEMA Salty Snacks

December 25, 2009 | 2 Comments

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Designed by Studio Kluif | Country: The Netherlands

“Kluif designed the entire packaging line for Hema’s salty snacks. The packaging line is divided into 3 different categories- premium, basic and tortilla. We were inspired by the wooden crates that are used to transport vegetables & fruit for their authentic feeling and of course the classic childhood pastime of making potato stamps. To transpose these positive references to the packaging we stamped the typography ourselves thus achieving a genuine and homey atmosphere. Kluif sought crisp, fresh photography, and a composition that would give the feeling of lightness. The extruder line is composed of ‘twistbites’, ‘robo rings’ and ‘cheese sticks’ and makes use of a more illustrative graphic language which also was designed in dialogue with the photography used.”

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Farmetone

December 25, 2009 | No Comments

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Designed by Flavia Oliveira Designs | Country: Brazil

Farm is a clothing brand with more than 20 stores in Brazil. Every year they design a different package for the Panetone they give to their partners. (Panetone is a tall bread studded with candied fruits and nuts and enjoyed for its light, fluffy texture).

They commissioned me to design this year Panetone. They gave me freedom to do what I wanted but I could only use 1 color. They also wanted the package to have something special, with a DIY feel, which relates a lot with the brand. So I came up with the idea of using the bottom of the package as gift tags that you cut and use it as you wish.”

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Melgarejo

December 23, 2009 | 2 Comments

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Designed by RSC Estudio | Country: Spain

Clean and simple design for Melgarejo Extra Virgin Olive Oil.

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Marks & Spencer Swiss Biscuits

December 18, 2009 | 3 Comments

sanna

Designed by Sanna Annukka | Country: United Kingdom

British retail institution Marks and Spencer are celebrating 125 years this year, and have focused on retro-styled packaging for its 2009 Christmas food gift selection. The complementary colour scheme on this lovely matte biscuit tin is gorgeous and completely in keeping with Sanna’s instantly recognizable style.

Student Work – Julian Baker

December 15, 2009 | 5 Comments

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Designed by Julian Baker | Country: United States

A very nice selection of work from Watkins College of Art and Design in Nashville, TN graduate Julian Baker.

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Fun&Fit Muesli

December 15, 2009 | 8 Comments

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Designed by Peter Gregson | Country: Serbia

“New Packaging design for “Fun&Fit” Crunchy Muesli for Serbian company ‘FLORIDAbel’. There are three different tastes: Chocolate, Fruit and Honey, and Crunchy Muesli.”

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Lovely Package

Curating the very best packaging design


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