August 19, 2014 | No Comments
Designed by Epic | Country: Australia
“An established brand rich in heritage, Cedel the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers.
This fresh update to Cedel’s product line transforms moods and perceptions. Amplified by a fun and inspiring contemporary look which is aimed squarely at young, fashion-savvy consumers. Bright, eye-catching packaging with a unique design for each fragrance inspires a sense of occasion and stands proud and confident amongst the orthodox competition on the shelf.”
July 22, 2014 | 1 Comment
Designed by Andrew Cruz | Country: United States
“Inspired by vintage soap packaging, Spinster Sisters Co. approached me to design a unique, tactile box with a handcrafted feel that would allow the product to be seen, and the scent experienced. These small batch handmade soaps are produced with the finest natural ingredients. Rich with essential oils and botanicals, the products are gentle, sulfate free, pthalate free, and hypoallergenic.”
June 13, 2014 | 1 Comment
Designed by Cue | Country: United States
“We recently designed the Thymes Studio Collection, a new line of bath and body products that appeal to a broad audience of fragrance enthusiasts.
Meant to inspire discovery, the Studio collection offers a fresh, contemporary presence while also supporting Thymes’ credentials as artisans of fine fragrance. The Studio Collection features six fragrances inspired by botanicals and rooted in nature. The new look and feel influenced packaging materials, product details, retail display and more.”
June 5, 2014 | 1 Comment
Designed by 2yolk | Country: Greece
“We created the AROMA brand for an extensive range of Greek personal care products available in supermarkets. The range takes its name from the natural scented essential oils and other select organic ingredients contained in the products. (‘aroma’ in Greek being the word for perfume, scent or fragrance).
Our main concern was to differentiate the range from the competition on long shelves displaying this class of product in supermarkets. This is the reason why we avoided realist illustrations of fruits or water splashes.
For each of the three AROMA lines, we chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design.”
June 1, 2014 | 1 Comment
Designed by mousegraphics | Country: Greece
“The Briefing (in brief): “We believe that the existence of extremely specialized products within the cosmetics industry is an exercise on consumerism. We produce 4 types of products which can cover all skin care needs. We named the line “the basics”, and we want a packaging to communicate this.”
The target consumer: All ages. Consumers who prefer a modest and practical shopping approach.
The design: The idea of “the essential” behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, “Space Invaders” (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities.”
May 26, 2014 | No Comments
Designed by mousegraphics | Country: Greece
“The Briefing (in brief): “This is a valuable nutrition additive. We like a packaging which will make it distinguishable in a pharmacy environment.”
The target consumer: The product is dispensed by prescription and addresses people in need of vitamin based nutrition additives
The design: We opted for a design which would include a direct and rather sober reference to the very natural source of the product, a salmon fish. We chose the iconographical approach of a fish encyclopedia of the 18th or 19th c., simple, clear typography and the devise of the orange diagonal line to connect the packages when displayed.”
May 26, 2014 | 8 Comments
Designed by KOREFE | Country: Germany
“Concept and a design for a new laundry detergent by The Deli Garage: L’eaundry, a luxury laundry detergent that smells and looks like a high-class perfume. To treat your second skin like your first. Bottles in the shape of vintage chemists’ bottles establish the connection to washing agents while the typography and formal style fully invoke the world of fine scents. Available in two scents: Figue pour femme. Olibanum pour homme.”
March 10, 2014 | No Comments
Designed by Marcio Taketomi| Country: Brazil
“The Building Blocks line by Nano Labs was created with a clear value proposition: to deliver a cost effective line of essential nutritional supplements that can be taken daily by the everyone. The design team focused on enhancing positivity, transparency, honesty, and forward thinking attitude – which are core brand attributes of Nano Labs.”
March 3, 2014 | No Comments
Designed by SocioDesign | Country: United Kingdom
“Büro is a men’s cosmetics range made from natural, sustainable ingredients. Designed to be used on a daily basis and tailored to the individual needs of the consumer.
We created a new brand name, identity and packaging system that focused on the utility of Büro, removing the prettification and emotion that is more typically found in the branding of cosmetic and fragrance products. The use of unprocessed materials in the packaging helped to communicate the purity of the ingredients, thereby embodying its essence in our brand concept. Project is currently a prototype.”
February 18, 2014 | 2 Comments
Designed by Robot Food | Country: United Kingdom
“It’s cool to get a tattoo and now it might be just as cool to take care of them, thanks to specialist brand innovation agency, Robot Food. Under Your Skin is a new brand for the tattooing world. Its specialist care range supports the growing popularity of tattooing as it extends from sub-culture into the mainstream, both as a means of personal expression and a lifestyle choice.
Created and designed by Robot Food, the brand gives tattoo lovers a product range to, ‘Recover’, ‘Protect’ and ‘Enhance’ their skin-designs, that also stays true to the culture and heritage of tattooing. The brand’s striking illustrations, hipster-style typography and memorable name are all balanced with clean, cosmetic credibility and designed to attract everyone from the newly marked to even the most hardcore tattoo lover.”