Lovely Package

Curating the very best packaging design

Wally

August 3, 2014 | No Comments

Designed by Character | Country: United States

“Wally is a sensor system that detects and alerts homeowners to water leaks and changes in humidity via their mobile device. Character created an identity system that extended across consumer touch points. Branding elements included website, mobile app, and retail packaging.

The new Wally identity needed to establish a sense of trust and warmth. Consumers needed to feel assured that this is a product that they could rely on to protect their homes. By extending the two ‘L’s in Wally, Character crafted a logotype that subtly yet playfully represented the way the sensors communicate with the main hub via wiring in the walls.”

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Duchess & Rover

March 24, 2014 | 2 Comments

Designed by Robot Food | Country: United Kingdom

“Raw meat for dogs is a growing trend. It’s the most natural way for dogs to get the fresh goodness they need and in answer to the rising demand, a whole new category has emerged. But however tasty it is for pets, there’s no denying how unpleasant raw meat can be for owners.

Robot Food, the UK-based branding, packaging and new product development specialist, recognised the opportunity to offer dog owners a more appealing alternative. Instead of trays of frankly yucky product that’s off-putting to handle, Robot Food came up with ‘Duchess and Rover, gourmet sausages for dogs’. Working closely with a Yorkshire meat producer, the creative team developed the proposition, name, branding and packaging.”

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Dog Days

August 18, 2013 | 3 Comments

Designed by Epoch Design | Country: United Kingdom

“In 2012, a local 19-year-old entrepreneur approached us in need of a brand, visual identity and packaging for his startup, a Prince’s Trust-funded dog food and pet accessories company. Epoch developed the brand name and created a bright, fun identity with heaps of tail-wagging personality. The new packaging designs sure stand out from the litter – no more rrruff dinnertime for me! (Sorry, couldn’t resist.) This brought a fun new brand to the pet food aisle, sure to secure our client a truly loyal consumer fan base for the affluent urban demographic he wanted his products to appeal to.”

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DIY Calendar

August 13, 2013 | No Comments

Designed by White Studio | Country: united Kingdom

“The DIY Calendar is part of White Studio self-promotion project: BITRI, a special brand of the studio that specialises in exquisite and luxurious objects all conceptualised and designed in-house.

This particular calendar is all about freedom and a lot of writing. It can be used both as a calendar and a diary, giving the user the freedom to select each day as many pages as he wish. The stickers indicate the day of the month, and can be applied anywhere on the page, allowing the user to write around it. The main objective with this project was to develop a do-it-yourself object, one that can be built differently by each user and personalised as desire.”

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Bindle

August 12, 2013 | 1 Comment

Designed by Bindle | Country: Australia

“Bindle is an online gift service that blends sustainability with style. Apart from the obvious gifts themselves a big component of Bindle is the gift packaging.”

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Student Work – Columbus College

July 12, 2013 | No Comments

Designed by Jessica Alley & Laura Courtright | Country: United States

“The packaging is part of a larger campaign which is based on the word I’mpossilble (read as I’m possible or Impossible) The call to action is to build awareness and fundraising for building sustainable education in Nicaragua, Laos, and Guatemala. The countries are all differentiated by color and have a di-cut of their country on the packaging.  When you purchase the pencils  the proceeds go to the country of you choice.”

Marshall Fridge

May 18, 2013 | No Comments

Designed by Proximity | Country: Canada

“Even the box has stage presence. Loud, like a rock star. Practical, like a roadie. In just 48 hours, the Marshall Fridge box garnered over 14 million impressions online. And a few weeks later, a formal complaint from UPS because it was too appealing to thieves.”

Student Work – Megan Sarah

April 22, 2013 | 3 Comments

Designed by Megan Sarah | Country: Canada

“Lumis is an environmentally conscious candle company. I designed packaging for their tea-lights to honour this commitment to sustainability. A recycled cardboard container with a lid will protect the candles better during transport and also be re-sealable after opening. Once the candles are gone the consumer can re-purpose this container to store something else, or easily recycle it. Allowing the natural cardboard to show, and using simple graphics and a single colour makes it instantly apparent that the minimum amount of materials and resources were used for the package. The tactile qualities of the cardboard and natural inks convey quality while also providing effective and attractive storage.”

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Leis

March 8, 2013 | 3 Comments

Designed by Giodesign | Country: Slovenia

“Leis aims to revive the centuries’ old woodcraft tradition called ‘suha roba’, born in Slovenia amidst one of Europe’s most forested areas. Combining contemporary design and long-established hand-crafting skills, the brand’s purpose is to manufacture appealing, user-friendly and well-designed products made strictly using locally sourced beech.

The first product is a three-piece kitchenware set consisting of a fork, spoon and spatula. They feature an integrated magnet for easy storage, lifted ends to prevent smearing and a curved shape ensuring an easy and secure hold. Future products will include nature-friendly Christmas ornaments and office accessories.

Designed, developed, sourced and handcrafted within a 30 km radius, Leis promotes a sustainable, fair-trade business model. Leis is the result of a partnership between the companies Rimarket, which oversees product development and manufacture, and Gigodesign, for design and branding.”

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Student Work – Michelle Wang

March 5, 2013 | 6 Comments

Designed by Michelle Wang  | Country: United States

“This is an eco-friendly light bulb packaging for a single GE Energy Smart light bulb. It is constructed from a single sheet of recycled chipboard using no glue and minimal ink. The idea was to find a way to use the least amount of material while still offering protection.”

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Lovely Package

Curating the very best packaging design


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