October 13, 2010 | 1 Comment
“Objective: Kmart needs to connect with its demographic on a psychological and emotional level to communicate quality and sophistication through strong product design and establish a deep brand loyalty throughout its many locations. Kmart also needs to focus on their customers needs as apposed to just their wants. The objective of this project was to redesign Kmart’s packaging by developing a revitalized and refocused branding system. This was a collaborative project with four other students to create a house of brands for a new Kmart that will bring it above and beyond its competition, Target.
October 11, 2010 | No Comments
Designed by Kleivan Schnitler | Country: Norway
“As far as paint packaging goes, this example is by far the most attractive. The simple typesetting and vibrant use of colour certainly make it jump off the shelves at the hardware store. Isn’t that the objective of good retail packaging? Mission accomplished.”
Steen-Hansen is a one of the oldest paint factories in Norway (since 1932), based in Bergen.
September 30, 2010 | No Comments
Designed by José Luis García Eguiguren | Country: Spain
“Armormount its a client based on New York – USA. With such a small budget Gworkshop had to redesign the brand and the packages. For this project there were a few limitations such as using the images that the client had. The idea was to let the product be the protagonist of the box by its form and boldness. The color is represented by the main lines of armormount – premium TV mount products.”
September 27, 2010 | No Comments
Designed by Neumeister | Country: Sweden
“Input: It was Orrefors, and designer Erika Lagerbielke, who were given the great pleasure of producing the official gift from the people to the Swedish Royal Wedding couple. This exclusive royal set of glasses is not available for the public, but a very similar “retail version” was created and named “Divine”. How could this set of glasses benefit from the Royal one, without being too ingratiating and finally get a life of its own?
Output: With the design- and communication concept “Love is Divine” the parallel to the royal set of glasses is rather obvious, as long as the Royal Wedding is on the agenda. When, however, all memories of the wedding have declined, the concept lives on and could easily be transformed in to almost anything; Dining is Divine, December is Divine… Always with an appropriate illustration. Neumeister delivered the main concept, packaging design, ads, sales material ; brochure, point of sale material, etc.
Outcome: Huge media attention. Just released.”
September 27, 2010 | No Comments
Designed by Manual | Country: United States
“Slice collaborates with world-renowned designers such as Yves Behar and Karim Rashid, to create award-winning ceramic cutting tools for the home and office. Manual created an iconic brand identity to illustrate this cutting edge product. We articulated the brand identity across a packaging system, print literature and exhibition graphics to showcase the angular nature of the logo.”
September 23, 2010 | No Comments
Designed by Rice Malarney | Country: United States
“Sophisticated simplicity in design, Sasaki flatware defines refined contemporary living. With Asian inspiration, the flatware is designed to almost become art, very simple and organic in both shape and style.
In coming up with the design of the packaging I felt that it was important to focus on the shape and style of the flatware and to try and celebrate the designers craft. The packaging is minimal and straight forward while at the same time showcasing a beautiful product. The overall box is black and white with a peppering of a bold colored fruit which enhances the focus onto the product. This becomes important so that the packaging is able to separate the product from all others and put it on a different, more sophisticated level.”
September 20, 2010 | Comments Off
Designed by Jolin Masson-St-Onge | Country: C
This conceptual light bulb packaging requires no ink and no glue. The wattage number is punched out of the cardboard, which wraps around the bulb to protect the glass.
September 19, 2010 | Comments Off
Designed by James Hallock | Country: United
Designed in 2003 as a personal project. Corrugated cardboard tubes protect the bulbs and offer an interesting visual texture and a change from the standard cuboid bulb box. Thick edges mean these would still be able to be stacked and the recessed ‘lids’ help protect the bulbs from scratches while allowing the consumer to take a peek at the product inside.
September 15, 2010 | 3 Comments
Designed by Fastway | Country: Russia
“One year after the release of energy saving bulbs Gauss has begun to produce LED bulbs and lighting based on future technologies. A good product without appropriate packaging is like a city without traffic jams or the President without twitter.
On the basis of color temperature the package boxes are divided into cold, warm and neutral. The quantity of diods is visualised too. Bulbs and lamps are like the happy couple — always together, but need different clothes. Everything is clear and clean — no ideal homes and “New!” signs.
The big LED family members have already settled all over the supermarkets.”
September 9, 2010 | 1 Comment
Designed by Margaux + Walter Kent | Country: United States
Decorative labels cut from old engravings cover the wood holding the candle, which acts as both package and product. An off-white, partially handwritten tag provides the hand crafted feel the company wants to communicate.