Lovely Package

Curating the very best packaging design

Izola Candles

February 21, 2012 | 2 Comments

Designed by Aesthetic Movement | Country: United States

“Inspired by the old world utilitarian ideal of making something that is “built to last,” Izola and Aesthetic Movement have curated a collection of whimsical objects with a masculine sense of antiquity.  Made with great care and attention to detail, this series of functional every day staples are designed to be perfect men’s gifts. The products include flasks, soaps, candles, laundry bags, bamboo toothbrushes, handkerchiefs, brass desk objects, shower rings, ceramics and shower curtains.

While the collaboration with Aesthetic Movement began in 2009, Izola was originally founded in 2007 by Neil Rasmus and Richard Brandt as a company that produced innovative shower curtains for big box stores, such as Bed Bath and Beyond.  In 2008 when Jesse James and Diane Shaw formed Aesthetic Movement, a design consultancy and showroom for upper echelon housewares and accessories brands, a partnership with Izola was formed.  Since then, Izola has continued to evolve beyond the bathroom category into barware, desk, travel and other categories.”


Stain Solver Oxygen Bleach

January 26, 2012 | 9 Comments

Designed by Labor | Country: United States

Stain Solver is a true original. For the last 15 years (long before the “trendy” green cleaning product revolution), Stain Solver has been a leader in the “human friendly” Oxygen Bleach category. We endeavored to create a minimal identity system that sets Stain Solver apart from the typical heavy-handed cleaning product approach. It was a joy to redesign the 50lb bulk bucket that is often associated with nasty chemicals or Home Depot shopping. Now you can simply look through the new translucent square pail to see your Stain Solver like freshly fallen snow.”



January 6, 2012 | 7 Comments

Designed by YOYO | Country: Spain

“Imagine what it would be like to take a bath with a shark, to have a cactus that doesn’t sting or to laughingly reach into an alligator´s mouth. Pixel by pixel, you can create, let grow and have your dream come true.

The Puxxle makes everything possible. The Puxxle is born out of the fascination that two sisters have for games. From childhood on, Catarina Lente and Luisa Lente pass most of their spare time with puzzles, imagining characters and inventing games. With the emergence of the Spectrum, they discover a new world and later on, with SimCity2000, their fascination for pixel-constructions begins.

Specialized in Graphic Design, Product and Web, in 2004 they found the design company YOYO. After years of work and many different projects, it is with pixel-projects that they imagine what it would be like to lift the pixelized universe from the screen into the real world. Composing in pixel is not solitary work in the computer anymore, but rather a game, a pixel puzzle, where both of them can intervene pixel by pixel and where everything is possible.”


Brio & Vardo

December 16, 2011 | 2 Comments

Designed by Studio h | Country: United Kingdom

“Branding and packaging design by Studio h for Brio and Vardo, two new brands for the first detergent products to be manufactured in Georgia. Aimed initially at the Georgian market and their neighbouring countries, it was important that Brio and Vardo appealed as local brands reflecting their Georgian provenance and at the same time competed on shelf with the large global competitors. Standing aside from the industry norms Studio h concentrated on using symbolic imagery to create an emotional link to the culture. The branding for Vardo uses a rose, Georgia’s national flower. Brio’s circular illustration reflects the mountains and trees of Georgia’s landscape and the colour palette references the natural hues of the Southern Black Sea region.”


Gourmet Settings

November 9, 2011 | 1 Comment



Designed by Monnet Design | Country: Canada

“A new box we designed for Gourmet Settings. This is an example of possibly the most inexpensive and standard structure made to look elegant – a simple, bold solution to shipping online web orders of Karø dinnerware.”


Falcon Enamelware

November 1, 2011 | 5 Comments

Designed by Morse Studio | Country: United Kingdom

“Falcon Enamelware has been an icon of British home life since the 1920s. The classic kitchenware brand has been revitalised with a new brand identity and updated ranges by Morse Studio & Kiwi & Pom.

We were commissioned to create a new brand identity including logotype, packaging, art direction and e-commerce website design. Our identity rigourously references Falcon’s distinctive blue rim, from the creation of a bespoke, inline typeface to the overhead food photography. The packaging takes the same uncomplicated approach. Simple half-tone illustrations are screen-printed on sturdy corrugated cardboard referencing the utility and charm of hardware shop packaging. An updated ‘falcon in flight’ crest acts as a seal of authenticity on every product.”



September 26, 2011 | 6 Comments

Designed by Stocks Taylor Benson | Country: United Kingdom

Brief: laundry care is a complex segment. With a huge array of product types and product formats, the key to solving the brief was to clarify and simplify on pack messaging and create shelf standout for consumers.

The various product types (e.g. Bio, Non Bio, 2 in 1s and Colours) and their benefits are the key messages. Then within each type a variety of different formats are available (tablets, capsules, powders, liquids and gels and super concentrates).

Creative Solution: steering away from the rather dated category norm imagery of flowers, butterflies, mothers hugging children and scientific whooshes, the revamped range focuses on a simple, strong design concept that mimics fabric care labels found on clothing. This ties the complete range together and still allows for the important differences between product type and format to be clearly identified.

This ‘label’ design concept cleverly allows further key messages to be conveyed. The background fabric changes for product type. For example, a soft fleece fabric is used for Non Bio. Secondary messages, such as number of washes and washing temperatures, are displayed as icons done in the style of washing instructions found on clothing labels.

In a world populated all too often with copycat design when it comes to own label packaging, the goal was to break convention and create category busting designs that will clean up against the competition.”

& Tradition

September 18, 2011 | 2 Comments

Designed by & Tradition | Country: Denmark

“Craft meets art. Function meets form. Material meets potential. This is our Nordic tradition and heritage. &Tradition aims to bridge these values to contemporary design, reshaping, redefining and reinventing materials, techniques and forms. &Tradition covers the masters of yesterday, the leading designers of today and the talent who may create the classics of the future. We scout for design talent and handpick production facilities globally. But our roots are still Nordic. We respect nature that provide our raw materials, and we believe in design that is made to last.”


Student Work – Academy of Art San Francisco

September 17, 2011 | 1 Comment

Designed by Caroline Saridewi, Gina Chang, Molly Weber & Sanna Luuka | Country: United States

“This project began with a question, If Target opened up a higher end store to compete with Crate & Barrell and WIlliam Sonoma, then how would they brand their products? Aero is the answer.

Aero is the line of branded house products that would be sold in Aero Stores. The line of departments are endless, however, we focused on office and performance products.

Aero store is targeted to deliver upscale quality home products and services in a friendly and sophisticated way. This store will be catered more to city dwellers and those who can choose to live a comfortable more rustic and modern design lifestyle. Aero’s brand promise is to consistently deliver the highest quality, design forward products to our shoppers. Our commitment is to provide our guests with a superior shopping experience.

Taught under Michael Osborne at Academy of Art San Francisco.”


Student Work – Kyle Hebert

September 13, 2011 | 8 Comments

Designed by Kyle Hebert | Country: United States

“Cheese! This conceptual project draws inspiration from a mouse’s favorite food to package itself in a unique and creative way. Giving the Victor brand a new and fresh look, the Victor Cheese Wedge would put a smile on the customers face at a time when it is most needed. Each package contains two wedge shaped mouse traps that can been seen through its swiss cheese inspired holes.”


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Lovely Package

Curating the very best packaging design