Lovely Package

Curating the very best packaging design

Leafs by Snoop

November 14, 2015 | No Comments


Designed by Pentagram | Country: United States

“Laid-back California cool inspires the branding for a line of marijuana-based products from hip-hop legend Snoop Dogg.

With songs like “Smoke the Weed,” “This Weed Iz Mine,” and “California Roll,” it’s no secret the rapper Snoop Dogg has long been a cannabis connoisseur. Now he’s sharing this passion with the public—at least in Colorado, where consumption is legal—with a new line of marijuana-based products called Leafs By Snoop. Pentagram’s Emily Oberman and team have designed the brand identity and packaging for the line, which includes both flower and edibles (“Dogg Treats”) such as chocolate bars, chews, drops and gummies.”


JAQK Blue Edition Playing Cards

October 6, 2015 | 2 Comments


Designed by Hatch | Country: United States | Buy it: theory11

“A deck that is as beautiful as it is functional, JAQK Cellars Playing Cards are a true work of art. The cobalt blue design features ultra-thin borders, with a flawless feel and durable finish.

With striking metallic blue and silver foil, this new edition is our best yet. We’ve improved our print production and embossing process, and the results speak for themselves: more detailed embossing and crisp design.

Every aspect of this deck has remarkable attention to detail. Even the court cards are designed from scratch, with regal, elegant, intricate illustration.”


MM Identity Lab calendar

March 25, 2014 | 2 Comments

Designed by MM Identity Lab | Country: United States

“Every year, MM Identity Lab produces a calendar that correlates with the Chinese Zodiac. Because 2014 is the Year of the Wooden Horse, we decided to create a poker-inspired desk calendar that doubles as a deck of cards. The woodcut-style illustration and wooden holder play off of the Zodiac. 12 of the 52 cards in the deck represent the 12 months in the year and correlate with the four seasons. These calendar cards can be displayed on the wooden holder to guide a person through 2014. Come the next year, the calendar can hang around as a custom-designed deck of playing cards.”



November 15, 2013 | No Comments

Designed by Alvvino | Country: Italy

“Lucetta is an innovative set of two small magnetic bicycle lights which confirms the creative partnership between Pizzolorusso and the Italian company Palomar. 

Easily attached to several different parts of a bicycle, the two small lights – white for the front, red for the rear – are switched on and off with just one click. 

Designed to stay securely in place on even the bumpiest of roads, the lights give the option of a steady, slow or fast flashing beam, also selected with a ‘magic’ interaction.”


Student Work – Stren Pipkin

August 21, 2011 | No Comments

Designed by Stren Pipkin | Country: United States

Cambium is more than a shop, its a family

Main demographic focuses on 50-60 yr male woodworkers who lives in the city but currently don”t have access to a shop. Members of Cambium pay a monthly fee to have access to industrial machines and tools. Once enrolled in the program members receive a canvas covered clam-shell box with magnetic closure and orange nylon detailing. Inside this box they will find a 4 piece kit of fine rosewood and brass tools, apron and safety glasses.

This concept focuses on 1940’s muted color scheme, traditional illustrations with modern styling.”


Student Work – Kirill Ermoshin

June 14, 2011 | 3 Comments

Designed by Kirill Ermoshin | Country: Russia

“Expedition is a shop in Russia which sells different goods for city dwellers which like to spend their free time in the country side. Picnics, and short  journeys are their specialities. What distinguishes them from other shops is that they are more about creating a story than just selling goods. They are full of the spirit of adventure and discovery with a sense of humor.  The shopping bags are made like a rucksack to emphasize company’s character.”



April 17, 2011 | 1 Comment

Designed by Orontas | Country: Canada

“Orontas is fundamentally about keeping things simple and being straight forward so we wanted the aesthetic of our 2011 Spring/Summer line to reflected that.

When we entered the cycling maintenance market last year with our Bike Care Lubricant in Canada we were overwhelmed by how cluttered it was with over sized product lines; some we’re toxic, some are wax, some are synthetic, some are “green”. It’s all confusing to the shopper who really just wants a product that will get the job done without making them feel guilty about using because of it’s negative environmental impact.

Our goal was to communicate transparency, even if it meant showing product imperfections, like sediment. That’s the reality of working with natural ingredients; it is what it is and the proof is in the pudding.


Student Work – Tomas Ashe & Claire Buckley

December 2, 2010 | No Comments

Designed by Tomas Ashe & Claire Buckley | Country: Republic of Ireland

“The project brief was to brand and design packaging based on a list of different kits for consumers. We chose a bicycle repair kit, our concept was to design a night time bike puncture repair kit that contained a solar light torch. The solar torch can be easily attached to the bike and designed to contain the puncture repair kit. The shape of the box is a reference to the shape of a prism of light. The colour scheme reflects the darkness of night and the fluorescent green represents the strong colour of visibility jackets often worn by cyclists.”


Student Work – Adam Gerstner

November 12, 2010 | No Comments

Designed by Adam Gerstner | Country: United States

“Lovestruck? Straining for that last drop of inspiration? Step right up! Dr. McGurgle’s “elixir” ales cure all. New to the market, Dr. McGurgle’s distinguishes their brand with a love of history, mysticism, lawlessness and deadpan humor. This 6-pack apothecary is an exclusive promotion giving customers a taste of the doctor’s medicine.”


Student Work – Winnie Yuen

October 28, 2010 | No Comments

Designed by Winnie Yuen | Country: United States | Fonts: Gotham, FF DIN

“Pure Coal®, a 100% natural bamboo charcoal, is a sustainable alternative to traditional charcoal. The product offers consumers a delicious and playful barbecue experience, while maintaining the Kingsford’s guarantee of quality.”


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Lovely Package

Curating the very best packaging design