September 17, 2013 | 0 Comments
“The greatest challenge was to develop a new product focused on mass market for the new Brazilian consumers, offering a high-quality product but affordable cost . To achieve that results, low price, highly attractive and environmentally responsible products would be necessary. More than a classic design process, an innovation by design approach was applied. The creative team participated in all areas of the process. The naming, the packaging, formulation, business model, distribution, manufacturing, etc.
A collaborative project with the participation of all stake holders, testing several scenarios virtually and physically. Financial analysis and environmental impact were used while mockups and new tests were performed. Market researches was conducted to identify trends of habits and usage of our target consumer in parallel with trips looking forward to new production technologies.”
September 16, 2013 | 1 Comment
Designed by David Cole Creative | Country: United States
“This project was another chance for me to work with Canon Seattle’s famous Jamie Boudreau – award winning bartender, restaurateur, curator of the world’s best drink selection (an actual award, 2013) and great client. I was excited to have this opportunity to dress up his signature bitters with the premium label design they deserve. An embossed, common (master) label design with write-in varietal name is flexible and affordable, while at the same time lending a hand-made touch to these authentically hand-made bitters.”
September 16, 2013 | 2 Comments
Designed by PalauGea | Country: Spain
“Birdy is an ecologically produced extra virgin olive oil made from olive trees in the property of ‘Heredad la boquilla’ located in Valencia, Spain.
We developed everything from the name, concept, product, brand, packaging design and online communications.
We wanted to find the best way to communicate the natural quality of the product. We asked, “what’s more natural and free than a bird?”. We decided to create the bird using wood pieces of the tangram puzzle. Simple but effective.”
September 15, 2013 | 2 Comments
Designed by The Brand Union | Country: Sweden
I know we’re a bit late to the party with this work, but it’s great nonetheless.
“This is one of the most dramatic changes we’ve ever made, and our biggest and most transforma- tive design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen. Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavour in the ABSOLUT VODKA range is something extraordinary,” says Anna Kamjou, Global Design Director at ABSOLUT. “The standard
thinking says a fruit-flavoured vodka requires fruit imagery. We wanted to break that convention. We asked our design team to reach into the symbolism and myths tied to the ingredients to find each flavour’s core essence — and then amplify that essence through art.”
September 14, 2013 | 0 Comments
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Birra Fresca, a palate smacking cucumber mint IPA, is the latest addition to R&B Brewing’s family of hand-crafted beers design by Saint Bernadine Mission Communications Inc. Strong, yet strangely refreshing, this beer’s cucumber and mint notes inspired the fresh summer colours and cues, while the beer’s 6% heft required a deep comfortable chair.
Like other R&B Brewing beers, the design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”
September 11, 2013 | 1 Comment
Designed by Emily Shaw | Country: United States
“Nesbitts was a popular brand of orange-flavored soda in the United States for a large part of the 20th century. Nesbitts was produced and distributed by the Nesbitt Fruit Products Company of Los Angeles, CA.
They also produced other flavors of soda under the Nesbitts and other brands, but none were as popular as the orange variety.”
September 10, 2013 | 6 Comments
Designed by Designers Anonymous | Country: United Kingdom
“We designed refillable water bottles for use during meetings held in our studio. Our bottles feature a simple silhouette of a boat (in-keeping with our brand styling) the boat was a natural fit for a water bottle. On the still water bottle It’s anchored and stationary; for sparkling water, the propeller creates bubbles.”
September 10, 2013 | 0 Comments
Designed by Pearlfisher | Country: United Kingdom
“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.
Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.
Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”
September 9, 2013 | 6 Comments
Designed by Red Pepper | Country: Russia
“Beer package concepts are usually very beautiful.
But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.
Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.
100% of mandatory information shown. 100% of idea saved. 100% not fake and already in stores.”
September 9, 2013 | 0 Comments
Designed by Pearlfisher | Country: United States
“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.
Scope: Brand strategy, identity design, tone of voice and packaging graphics.
Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”