Lovely Package

Curating the very best packaging design

Anchor Cheddar

March 27, 2014 | 3 Comments

Designed by Elmwood | Country: United Kingdom

“Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from much-loved brand Anchor®. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014.

Elmwood were tasked with creating a design that would perfectly balance Anchor’s® ‘Tastes Like Home’ ethos with a high quality product message. The new range look also needed to be recognisably Anchor® while achieving clear stand out in the crowded cheddar fixture.”

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Ultra Creative 2014 Gift

March 26, 2014 | 2 Comments

Designed by Ultra Creative | Country: United States

“A year-end pop culture cleansing dipped in the mystique of the French Quarter’s darker corners. Relax with a mug of hot chocolate elixir, reflect on 12 scourges that were visited upon us in 2013, and personally conjure a message from beyond to reveal what 2014 holds in store for you.”

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Student Work – Kata Moravszki & Richárd Lakosi

March 26, 2014 | 1 Comment

Designed by Kata Moravszki & Richárd Lakosi | Country: Hungary

“The Figula winery vineyards are located at Balatonfüred and its sounding places. One such place is Balatonszőlős – Sóskút. This winery is one of the most beautiful areas and it is mentioned as a crown jewel of the winery. From here came our idea to deal with the coat of arms of the two areas. In compliance with the rules of heraldic coat of arms the combination of the two places has been created. As a great shield the coat of arms of Balatonfüred embraces the coat of arms of Balatonszőlős in a shape of a heart. This is the Fess Point, the most important element of the coat of arms. Thus this sign embodies in a authentically manor the relationship between Wine, Winery and Sóskút-vineyard. 

In this concept we created a custom font for the winery that is modern, but also reflects to the basics of the heraldic emblems.”

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MM Identity Lab calendar

March 25, 2014 | 2 Comments

Designed by MM Identity Lab | Country: United States

“Every year, MM Identity Lab produces a calendar that correlates with the Chinese Zodiac. Because 2014 is the Year of the Wooden Horse, we decided to create a poker-inspired desk calendar that doubles as a deck of cards. The woodcut-style illustration and wooden holder play off of the Zodiac. 12 of the 52 cards in the deck represent the 12 months in the year and correlate with the four seasons. These calendar cards can be displayed on the wooden holder to guide a person through 2014. Come the next year, the calendar can hang around as a custom-designed deck of playing cards.”

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Dámes

March 25, 2014 | 0 Comments

Designed by Fifty3 | Country: United Kingdom

“Dámes Labouré-roi 2010 is a classic complex French red. The brief was to make a classic Bordeaux bottle seductive, mysterious and complex. So we made the taste notes the key element on this print, with a rich copper foil on a substantial recycled board it really makes a pretty good looking bottle label. Each bottle is hand dipped in a copper wax to finish is off.”

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Student Work – Alyssa Phillips

March 24, 2014 | 1 Comment

Designed by Alyssa Phillips | Country: United States

“I was given the assignment to package a found object inside of a related object. I chose to package earbuds inside of a cassette tape, giving the now rarely used cassette a fun new purpose.”

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Mrs. Weinstein’s

March 24, 2014 | 1 Comment

Designed by Studio MPLS | Country: United States

“Mrs. Weinstein’s has been making some of the best handmade toffee in America for over forty years. Their recipe goes back for generations, but their packaging design desperately needed modernization. Studio MPLS’s packaging redesign covered a variety of flavors, products, and packages, offering Mrs. Weinstein’s a coherent design system going forward.”

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Duchess & Rover

March 24, 2014 | 1 Comment

Designed by Robot Food | Country: United Kingdom

“Raw meat for dogs is a growing trend. It’s the most natural way for dogs to get the fresh goodness they need and in answer to the rising demand, a whole new category has emerged. But however tasty it is for pets, there’s no denying how unpleasant raw meat can be for owners.

Robot Food, the UK-based branding, packaging and new product development specialist, recognised the opportunity to offer dog owners a more appealing alternative. Instead of trays of frankly yucky product that’s off-putting to handle, Robot Food came up with ‘Duchess and Rover, gourmet sausages for dogs’. Working closely with a Yorkshire meat producer, the creative team developed the proposition, name, branding and packaging.”

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Habemus Wine

March 19, 2014 | 0 Comments

Designed by La Croqueta Estudio | Country: Argentina

“A project that pays homage to the first South American Pope in history. From Argentina, the birthplace of Pope Francisco, a wine designed in two varieties (Malbec and Chardonnay) represents the transformation of Jorge Bergoglio (Cardinal) to Pope Francisco.”

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Paths of Light

March 19, 2014 | 1 Comment


Designed by Franciso Elias | Country: Portugal

“The wooden box contains a short animation entirely designed by Zina Caramelo during 2013. This animation was developed over a period of 9 months through a long process of creating versus destruction. The medium used was a single wooden plank on which reinvented/unrolled all visual and poetic discourse, using multiple techniques. This life cycle ended up in a box, whose construction involved two distinct phases: one mechanical and other manual.  The first stage – mechanical , involves the cutting and laser printing (1 hour and a 30 minutes), getting 6 different pieces. The second and last stage — the manual one, passed by the processing of collage techniques of the 6 pieces, drying (2 days) and sandpaper finish (30 minutes) to create the final drive. Each box is unique.”

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Lovely Package

Curating the very best packaging design


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