Lovely Package

Curating the very best packaging design

Perintö

October 13, 2015 | 0 Comments

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Designed by Butcher & Butcher | Country: New Zealand

“DeVANS Modern Breweries approached Butcher & Butcher with a new product development that challenges traditional concepts in beer. They created a fruit flavoured beer that would challenge existing category norms in the market. We worked closely with Devans to create a contemporary beer brand that would inspire a new generation of beer lovers in India.

We focused on a key aspect of the product to inform our design decisions and align our design thinking, and from this created two guiding principles:1. Challenge Tradition 3. It should still look like a beer.

The design direction came from the name itself, with Perintö being Finnish for heritage. From here we subtly combined other European and Indian iconography to create a postmodern collection of elements; challenging tradition and expected juxtapositions of cultural iconography. The Perintö personality is one unafraid of challenging the past — high spirited, adventurous, curious and proudly spontaneous. The result was a dynamic, colourful collection of beer flavours with a delightfully adventurous feel.”

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Marley Coffee

October 13, 2015 | 0 Comments

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Designed by YANG:RIPOL | Country: United Kingdom

“These are the first RTD (ready-to-drink) products launched in Asia by Marley C&V International. The initial range includes Jamaica Blue Mountain premium blend Americano, Latte, and a special edition single origin Americano.

The design is contained and essential in its element distribution, but the font and bean motif suggests a hint of exuberance.Most of the consumers in the RTD coffee market in Asia are young female, and the design is gently geared towards this demographic.

Marley Coffee is a brand established by Rohan Marley which provides Jamaican coffee with a social conscience, responsibly farmed and respectful with its community. Marley C&V Int. brings this high quality product and social ethos to Asia.”

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Românico Bordados

October 12, 2015 | 0 Comments

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Designed by VOLTA | Country: Portugal

“Românico Bordados (embroidery) wants to recover the famous Vale do Sousa (an area in Northern Portugal) embroidery and turn these fantastic linen and cotton goods into luxury items. Noticing that the motifs of these embroidery have been the same since the XII century (they are inspired in the motifs found in Romanesque style Route monuments of Northern Portugal), they asked VOLTA to create a brand that showed off this fantastic longevity, the exquisite embroidery of their products and a traditional, handmade look.Our solution was to create a symbol based on the monument’s motifs, allied to a decorative but strong typography (Estilo Pro by portuguese typeface designer Dino dos Santos). We used kraft-like paper for the tags and product boxes, printing only in one color.

We also created the brand’s kids range, Românico Baby. With illustrations by Helena Soares, based on animals portrayed on the monuments of the Romanesque Route, this brand range has, on the other side, a focus on color and decoration. Each animal has its own geometric shape and color, with this palette allowing us to create very colourful packaging and product displays.”

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Moreish

October 11, 2015 | 0 Comments

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Designed by Milk | Country: New Zealand

“The luxury segment is experiencing the strongest growth in skincare. Moreish was an existing, but underperforming range in pharmacy. The existing brand was centred purely around argan oil and its Moroccan provenance, but the visual architecture was very pharmaceutical in aesthetic and not embraced by consumers. While the already effective formulas have only been slightly altered, the brand positioning, language and design were completely up for grabs.

The new differentiated Moreish proposition is now more relevant to our target audience, we brought this new positioning alive through a more sophisticated pack language. The new positioning needed to work harder than focusing solely on a key ingredient, as these are subject to fads and potentially negative media. The skin is the body’s largest organ, and whatever goes on the skin is ‘consumed’ by the body, so therefore anything applied to the skin should truly nourish like nutrient-rich food does. Leveraging this simple insight, we repositioned the brand as ‘Superfood for Skin’.”

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Tsikoudia

October 11, 2015 | 0 Comments

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Designed by Marios Karystios | Country: Cyprus

“Manousakis Winery releases Tsikoudia, a distillate made from the marc of their Roussanne grapes and only drunk by the mighty! Tsikoudia has a long standing history in Crete and is used not only as an aperitif, but also for it’s healing powers that locals believe it has. Traditionally, most households produce this strong spirit and enjoy it either at room temperature or directly from the freezer.

The packaging is inspired by old style pharmaceutical bottles enclosing this mysterious liquid that has been more or less a local secret for thousands of years. The label portrays the Minotaur planting a labyrinth vineyard and wearing the traditional Cretan costume.”

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Penema

October 10, 2015 | 1 Comment

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Designed by Chris Trivizas | Country: Greece

“Esterra® is a family Company that deals with the cultivation, commerce and export of olive oil, as well as other quality products based on the olive. Our enterprise has as goal to develop and expand its activities to other agricultural products, cultivated in the fertile land of Messinia.

The name of the Company comes from the union of the archaic “es” (from) with “terra” (land, in latin) and its goal is to express the connection of the Company to the traditional cultivation and the purity of the products of this land.

The design of the symbol of its trademark also stems from the values that mark this Company. Thus, knowledge and tradition lead to the design of an eternal unique olive tree, which has a ladder as a trunk, an element that symbolizes at the same time the traditional way of collecting olives as well as the modern, dynamic prospects of the Company.”

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Cocktail Kit

October 10, 2015 | 2 Comments

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Designed by Cody Petts | Country: United States

“Our vision for this project was to merge together styles of vintage & modern to create a new/fresh design with callouts to rustic design heritage and old fashioned techniques. The kits themselves are pocket sized and can be transported anywhere. They include two main ingredients alongside a recipe instruction card and a muddler spoon. Just add your own favorite spirit and enjoy.”

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Above & Below

October 9, 2015 | 0 Comments

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Designed by Butcher & Butcher | Country: New Zealand

“Above & Below by Gbenda-Charles is a single-source, organic skincare solution for men.

The task set to Butcher & Butcher was in positioning Above & Below as a unique challenger brand within the existing—and rapidly growing—men’s skincare category.

The key to achieving this was in calling back to the Gbenda-Charles master brand in endorsing and informing product development. The core vision of Gbenda-Charles is one of quality and extraordinary simplicity, and this is echoed by the Above & Below product itself: one ingredient, from one sustainable source, creating a single solution for men’s skin care and grooming.”

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Big Belly Band

October 9, 2015 | 0 Comments

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Designed by Daniele Simonelli | Country: Italy

“Inspired by a tour inside the Guinness Factory in Dublin, during the Autumn of 2011 I started to brew my own beer with some friends of mine. Even though we didn’t have any knowledge of the art of home-brewing, step by step we learned the craft and started to produce some pretty nice beer. Our intent has never been to create a commercial beer, but a homemade and handcrafted one. We wanted to have fun while brewing and to create a beer to share among our families and friends. Following this vision, I designed a brand identity which reflect the handmade nature of our beer: the BBB beer is totally handcrafted, from the brewing to the label.”

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Sesame

October 8, 2015 | 0 Comments

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Designed by Jaclyn Lee | Country: United States

“Aimed at providing an over-the-top unboxing experience, our newly designed gift box, reflects the fun, exciting experience of receiving a surprise at your doorstep, while also showcasing the gorgeous, artisanal products we curate into our gift boxes.

Each Sesame gift set includes a kraft gift box designed with playful messaging and bold patterns, an enjoyment guide featuring vibrant imagery and details about each gift set item, luxurious vellum concealing the items, and a personalized message card slipped into a sleeve. A vibrant, Sesame blue, wrap-around sticker seals the gift set and adds a pop of color to the outer gift box. While the gift box acts as a neutral backdrop, which allows the gift items to take center stage, it is a stunning addition to the unboxing and gift set experience.”

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Lovely Package

Curating the very best packaging design


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