Lovely Package

Curating the very best packaging design

Gum On

October 7, 2014 | 2 Comments

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Designed by mousegraphics | Country: Greece

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth. 

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

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Jammy Yummy

October 7, 2014 | 0 Comments

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Designed by Hey | Country: Spain

“A new company based in Miami. Their hand-made range of savoury vegetable jams​​ is fun food and snacks made for sharing.

The labels are a set of random die-cut perforations where the holes suggest the constant nibbling that the food provokes.”

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True Organic Juice

October 6, 2014 | 1 Comment

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Designed by McLean Design | Country: United States

“Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.”

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Foods Cross

October 6, 2014 | 1 Comment

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Designed by mousegraphics | Country: Greece

“The briefing (in brief): “We would like to enter the market with our top quality product. We need brand identity design and packaging applications.” 

The target consumer: Greek and foreign markets. Sophisticated consumers who look for quality products. 

The design: The market for honey is a rising one and as such already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product’s specific advantage: it’s pure synthesis. This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases. We developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed for us by the internationally known illustrator Si Scott. The elongated glass vessel we chose is covered on its upper part and toped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector’s data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.”

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BRAND Bier

October 5, 2014 | 0 Comments

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Designed by VBAT | Country: The Netherlands

“BRAND is brewer of the local premium Pilsener with the oldest active brewery of The Netherlands.VBAT developed a new identity and bottle to reposition BRAND Bier as the unpolished authentic Pilsener, brewed in the quaint location in the south of the Netherlands. The new identity should reflect the long standing heritage and original ideal of small brewing mentality.  The returnable bottle needed to fit within the current standard bottling lines and carrier formats.”

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Bauhaus Brew Labs

October 5, 2014 | 0 Comments

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Designed by Helms Workshop | Country: United States

“Bauhaus Brew Labs channels its namesake’s spirit of creativity, experimentation and playfulness in crafting a flavorful, imaginative and unique craft beer experience for its customers. Our approach was to follow their example in creating the brewery’s identity, with an eye on differentiating the brand in the marketplace and creating a disruptive presence on the retail shelf. The bright, primary brand palette is unconventional for the craft beverage shelf, and the quirky beer names were created by translating more traditional naming into German, and then back to English.”

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Barista

September 22, 2014 | 0 Comments

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Designed by Neolab by Knowit | Country: Norway

“Single Origin vs mixed products: Friele has changed their product line strategy and as a part of this we cleaned up the Barista line. The old Barista line had both espresso and blends mixed in between the singles. By moving them out we made a stronger concept and a stronger and more logic product line by presenting single origin products only. 

The re-design mission: The old Barista had over time become a blurry mix of 8 different blends and grinds and roasts. 

The shelf impact was weak and the remote signals of each product could have been stronger. 

We missed a stop-signal from a distance. We missed the freshness signal whole beans represents. We missed the link to micro roasted products.

New packaging machines gave Friele new packages and possibilities for new design. The packaging structure was not unique but well fitted for large industrial production. It also gave space for a more graphic look.”

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Sugar Island Rum

September 22, 2014 | 1 Comment

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Designed by Swig Studio | Country: United States

“In 1731, in accordance with the Regulations relating to His Majesty’s Service at Sea, British sailors were given a daily ration of rum. Coincidentally, mermaid sightings in the Caribbean rose significantly around this time. Sailors believed mermaids rescued shipwrecked sailors and brought them to Sugar Island. Many great ships have been lost at sea forever, chasing mermaids and looking for the mythical island. Swig created a brand identity and package that harks back to the colonial era while being perfectly relevant to today’s rum drinker.”

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Mastro

September 21, 2014 | 1 Comment

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Designed by The 6th Creative Studio | Country: Italy

“We created a series of labels for Mastro (Azienda agricola). The labels illustrate with info graphics all the descriptions that are commonly contained on the back of the packaging.

All the ingredients are 100% italian and organic. All the products are homemade: olive oil, tomato sauce, and blonde orange marmalade.”

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Bib & Tucker

September 21, 2014 | 1 Comment

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Designed by Studio 32 North | Country: United States

“The bourbon: During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Produced by 35 Maple Street SpiritsBib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.

The approach: Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”

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Lovely Package

Curating the very best packaging design


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