Lovely Package

Curating the very best packaging design

Student Work – Cassandra Cappello

April 6, 2013 | 5 Comments

Designed by Cassandra Cappello | Country: Canada

“This is a student project for an invented brand and redesign of a line of milk and juice cartons. These packages are specifically for milk, chocolate milk, and strawberry banana juice. The shape is inspired by old metal milk containers and the minimalistic design allows this line of packages to stand out on shelves. The packages are also bilingual, written in both English and French.”

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Montelobos Mezcal

April 5, 2013 | 2 Comments

Designed by WeHolden | Country: United States

“Working with Casa Montelobos, William Grant & Sons, and Dr. Iván Saldana, the world’s leading agave expert, WeHolden developed the packaging design for Montelobos (Mountain of Wolves) a premium mezcal joven that launched in New York, California, and Texas in late 2012.”

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Vi Novell

April 5, 2013 | 4 Comments

Designed by Atipus | Country: Spain

“Traditionally, in November, coinciding with the celebration of the slaughtering of the pig, the ‘Vi Novell’ is bottled. This is a fresh and fruity wine which is bottled before its fermentation is finished.

Therefore, the wine doesn’t mature in the bottle and it must be consumed within a short space of time. It is a wine for enjoying; a wine for celebration.”

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Student Work – Zoe Blow

April 4, 2013 | 3 Comments

Designed by Zoe Blow | Country: Australia

Organic gelato packaging for a conceptual brand called Willow and Sage from RMIT student Zoe Blow.

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Hendrick’s Quinetum

April 4, 2013 | 2 Comments

Designed by Quaker City Mercantile | Country: United States

“After much intensive research and development, Philadelphia-based Quaker City Mercantile is thrilled to present Quinetum, a highly exclusive quinine cordial from Steven Grasse, creator of the iconic Hendrick’s Gin.

Quinetum is a unique and complex blend comprised of Cinchona Succirubra Bark, from which Quinine is derived, and a range of botanicals (4% ABV ethanol). It is designed to be a bartender’s tinkering tool when used as a cocktail ingredient or can be lengthened with soda water and combined with Hendrick’s in place of tonic.

Grasse decided to bring the curious history of quinine to life channeling the ethos of Thomas Whiffen, a renowned maker of poisons who established The Quinine Works of Battersea, London and whose likeness graces the Quinetum bottle. He was the first person to synthesize quinine in the 1800’s, which at the time was a lifesaving drug against malaria.”

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Terra Andina

April 4, 2013 | 1 Comment

Designed by Yañez Gioia Design | Country: Argentina

“Objective: to execute a brand repositioning strategy. The objective is to target the US and Canadian markets with a relaxed and informal style aimed at people who drink wine in a simpler way, without paying attention to origin, terroir or specific wine characteristics.”

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Student Work – Jongwon Lee

April 3, 2013 | 0 Comments

Designed by Jongwon Lee | Country: South Korea

“Old school is good school. ‘grain’ is a reusable-disposable film camera and film brand. The dots on the film package represent whether it is color or B&W and the size varies according to the film ISO.”

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Student Work – Yonatan Sheinker

April 1, 2013 | 1 Comment

Designed by Yonatan Sheinker | Country: Israel

“Identity and Packaging “Tahanat Lehem” (The Bread Mill), experimental bakery brand focusing on new and innovating breads. The bakery taking it’s values from the first entrepreneur Moses Montefiore who boldly built the first neighborhood and wind mill outside the Jerusalem walls combined with modern science and molecular gastronomy.”

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Cafaggio

March 31, 2013 | 1 Comment

Designed by OlssønBarbieri | Country: Norway

“Cafaggio is a traditional Tuscan wine property from the Chianti area.

We designed a 3 liter Bag in box with a new level of sophistication in mind compared to the existing standard in the market. Most wine producers are reluctant to market their premium wines in Bag in Box because they don’t feel the product format reflects the quality of their wine.

The goal was to challenge the industry and production line standards introducing a premium paper quality. Thanks to the selection of one of the finest italian paper producers, the hot foil, the embossing of the brand-name and  the carefully orchestrated layout the result of the Cafaggio BiB has worked as a door opener to convince other wine producers to sell their premium wines in Bag in Box as well.”

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Winemaker’s Selection

March 28, 2013 | 1 Comment

Designed by OlssønBarbieri | Country: Norway

“Winemaker’s Selection is a collection of wines selected by the most acclaimed winemakers in the world representing the “state-of-the-art” of winemaking.

The winemaker’s name together with the producers logo represent an exceptional possibility to work on a surprising and bold concept.

We wanted to involve the winemakers so that every product would be unique but also connected by the same idea, so we asked them to select a decorated ceramic plate from their home (the favorite, the most used, the oldest, …) and to tell us a little story about it.”

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Curating the very best packaging design


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