Designed by Cookchick | Country: United Kingdom CookChick successfully won a 3 way pitch to secure the re-design project for the whole Charles Worthington Results range in September 2009. The Results range includes Shampoo & Conditioner products over 8 ‘regimes’ along with a full range of styling products and hair intensive solutions. The brand occupies a number two positioning in the professional hair care market. The main objective of the brief was to regain a confident simplicity to the identity and packaging whilst increasing the premium positioning for the brand in an ultra competitive and increasingly noisy market. The starting point was the Charles Worthington brand identity. CookChick developed an idea from Charles himself by using just the CW letters and creating a cut-sharp brand mark. Coupled with the brand mark is a stripped back approach to the regime naming and descriptive copy. Each Regime has a clear, to the point, hair benefit USP and carries a hotspot of colour. It was agreed early on that the Charles Worthington bottle shape was unique and still carried a real point of difference on shelf. However, the new pastel & foil silver colour palette replaces the previous translucent plastic approach suggesting a more premium and sophisticated range. The attention to detail was a critical aspect throughout this project. One example of this was adding a tactile CW logo embossing to the recessed thumb button on the lid. The overall impression in-store gives a fresh, bright & sophisticated brand feel coupled with immediate product benefit navigation."

Designed by Mark Johnson | Country: United States Some beautiful student work designed while Mark was at the Savannah College of Art and Design. "Based in the understory of the Central American rain forest, Understory Chocolatiers is a company that cares about every step of the chocolate making process. Dedicated to making a great end product, Understory Chocolatiers takes every step into their own hands from bean to bar."

Designed by Sara Böttiger | Country: Sweden "Redesign of an Italian wine called Salice Salentino. In Sweden it costs approximately 7€, which is fairly cheap. When I did the research I realized that many people don't always remember the name of the wine. They remember the taste, the design of the label, etc, but not the name. In Sweden you can only buy alcohol in places called 'Systembolaget'. Systembolaget uses numbers on all of their bottles to identify different wines. Sometimes it easier to remember numbers than names. I wanted to use that in my design and I wanted the design to be simple and clean. The three circles are symbols that 'Systembolaget' uses to tell customers how the wines taste, if it's round, rough, etc. The symbols on the label are diecut."

Designed by brainCELLS | Country: Australia "As one of Australia’s must successful craft breweries, Little Creatures need to keep their packaging fresh. BrainCELLS redesigned the packaging for the boutique cider, Pipsqeak in early 2010. The Pipsqueak weightlifter has made way for a vintage pushbike and apple tree. The re-vitalised packaging is brighter and bolder increasing the standout of the product on the shelf."

Designed by Konrad Sybilski | Country: Poland "Tea embodies peace and harmony. After removing the minimalist part of the package (a metaphor for peace), we find a clear pattern on the packaging (a metaphor for harmony). The Pattern design consists of a doily, leaves and jasmine blossoms. It is a call to nature."

Designed by Smith & Milton | Country: United Kingdom This simple design has a lovely vintage feel thanks to its flat red coloration and the beautiful line-art style woodpecker in a complementary hue.

Designed by Campoy Príncipi Domenech | Country: Argentina El Incidente (The Incident) is a graphic portrayal of Don José Miguel Viu's ill-fated hot-air balloon ride over his vineyards in Colchagua Chile.

Designed by Kathrine Winther Hansen, Audun Stien & Kristoffer Christiansen | Country: Norway "Meat producer "Villbu" delivers game meat to the people. The clean design tells us about the pure product, 100% natural without spices or other additives. The shape of the packaging is inspired from the terrain where the animal lives." Ørret = Brown Trout Hjort = Deer Molter = Cloudberries Rype = Moutain Grouse

Designed by STRANGER & STRANGER | Country: United Kingdom "Roscoe's is a backroom craft beer that pays homage to a speakeasy. The famous prohibition headlines fit on the necker."

Designed by brainCELLS | Country: Australia "This wine label design is inspired by a well-known surf break in the South of Western Australia. The illustration, inspired by the iconic Mambo surfwear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic. The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design."