Lovely Package

Curating the very best packaging design

Fjellheim Brewery

October 28, 2015 | 0 Comments


Designed by Erik Berger Vaage | Country: United States

“Fjellheim is a Norwegian micro brewery that believes in bridging the ancient with the modern and the earthy with the refined, while staying true to the unique characteristics of the Nordic culture and landscape. The identity and packaging is based on the simple, unblemished honesty of Norwegian nature, while at the same time paying tribute to the Scandinavian qualities of authenticity of materials, painstaking craftsmanship and calm yet emotional design.”


Premium Mockups for Branding and Packaging Design Only for $1.50

October 27, 2015 | 0 Comments


It’s well known that comfortable, usable and consumer-friendly service is as important as the quality of products. The first-class online stock of unique design assets, Yellow Images, has managed to combine both these features. The stock contains the full range of mockups for transport, clothes, sport garments, media, and various kinds of packaging such as boxes, cosmetic bottles, food & drink packaging, household, etc.

Keeping the quality of their mockups and templates on the highest level, they’ve developed the entire system of amazing offers for the clients. There’re offers for almost every case: if you’re going to make a single purchase, if you’re a regular customer or if you’re planning to use the service during the limited period of time.


Blue Beard Coffee Roasters

October 27, 2015 | 0 Comments


Designed by Partly Sunny | Country: United States

“Seattle-based brand firm, Partly Sunny, developed a bold visual identity and retail packaging system for Bluebeard Coffee Roasters, to launch the brand in a region that is famously over-caffeinated. Style and simplicity helped Bluebeard cut through the coffee clutter. And the Tacoma, WA company has quickly become one of the most beloved brands in the Pacific Northwest, with some of the finest specialty roasts available.”


Archie Rose Distilling Co.

October 26, 2015 | 1 Comment


Designed by Squad Ink | Country: Australia

“Archie Rose Distilling Co. is the first independent distillery of craft spirits in the City of Sydney since 1853. Archie Rose honours this rich history while offering Sydney-siders the chance to experience genuine grain-to-glass spirit production onsite with an incredible cocktail bar to boot.

Squad Ink was engaged to brand, package and launch this incredible craft distillery and range of spirits, including a Dry Gin, Original Vodka and a White Rye.

We opted for a heavy-weighted base, bullet style bottle that borrows its shape from the copper pot stills from which the gin, vodka and whisky flow. It’s a nod to the classic whisky bottles of the prohibition era in the United States – confident yet completely unpretentious. Of course, the specific bottle we sketched out didn’t exist as a stock bottle so we had a custom mould created. This opportunity allowed us to distribute more glass in specific areas, such as the neck and shoulder, making way for an authentic mottled glass appearance and heavy in-hand assertiveness. We also added a 360 degree recessed label indentation across the so that the full-wrapped belly label could be profiled as a hallmark design feature. We also embossed “Archie Rose Distilling Co.” out of the base of the bottle in the fashion of a craftsman’s mark – subtle and out of plain sight.”


Awestruck Hometown Homicider

October 26, 2015 | 1 Comment


Designed by Buddy | Country: United Kingdom

“Every small town holds its secrets, its myths and its legends. No matter how sleepy and bucolic they seem from the outside, how cosy they feel — behind that friendly welcome, beyond that lazy wood smoke curling up from the chimneys, there’s often a darker melody of secrets unknown.

Hometown Homicider is just that creature. Carefully crafted to evoke warm memories of home comforts—pumpkin pie, sugar and spice—it also has a darker, smokier, more furtive side to it.

Buddy was asked to create a distinctive label to reflect this sinister limited release whilst retaining the bold simplicity of the Awestruck brand.”


Tincup Whiskey

October 23, 2015 | 1 Comment


Designed by Stranger & Stranger | Country: United States

“Tincup comes from old Colorado mining country. We found inspiration in traditional embossed miners bottles and couldn’t resist adding the tin measuring cup on top.”


Ilda’s Town Beer

October 23, 2015 | 0 Comments


Designed by La Diferencia  | Country: Spain

“Ilda’s Town Beer is a small brewery from Barcelona that produces four different varieties of craft beer. From our creative studio La Diferencia we created Ilda’s brand and its varieties, their website and also worked as their PR agency.”


Gun Club

October 22, 2015 | 0 Comments


Designed by Robot Food | Country: United Kingdom

“Robot Food was tasked with creating a training supplements brand. In a crowded marketplace characterised by machismo, pseudo-science and gimmickry, the challenge was to enter the sector as a clear winner. Not just a contender.

Robot Food spotted an opportunity early on. They identified that, although men invest a lot of time going to the gym to look and feel good, there was no brand that truly ‘gets’ them, speaks their language and embodies their lifestyle.

They went in with three positioning options. Secret Service had a strong sense of premium, military-grade precision for the best of the best. Sport Science was a winning formula grounded in efficacy with cut-through minimalism. Contemporary Grit, the chosen route, is packed with rebellious attitude, reflecting the lifestyles of those who train hard and play hard. This was the most compelling as it felt completely unexplored territory. The look and feel blended tattoo art, the vintage motorcycle scene, MMA and other edgy urban subcultures.”



October 22, 2015 | 0 Comments


Designed by VBAT | Country: Netherlands

“Brief: due to its strong position in the restaurant segment, Sourcy is one of the most well known mineral water brands in the Netherlands. In recent years the brand’s packaging strategy has been to develop separate bottle designs for high quality and mainstream restaurants. Aside from high production and logistical costs, this has not helped maintain a clear brand image for Sourcy. As such the design agency was briefed to develop a new iconic glass bottle – a clear reflection of the brand’s core values befitting of every dinner occasion, whether a high quality restaurant or mainstream outlet.

Technical and market requirements:
- The bottle design must be suitable for carbonated mineral water and fitting within Sourcy’s current standard bottling lines.

- 0,75L  glass bottle
- Respect market colour codes – blue for non-carbonated and red for carbonated water.
- Visible colour coding at the top of bottle to avoid restaurant personnel serving the wrong water.

Creative solution: as a strong established brand coming from one source the creative solution was to develop one iconic bottle. A bottle that supports the quality of Sourcy mineral water and respects the quality of it’s customers. The new stylish outer shape is enriched with a deep embossed lens that serves as a podium for the brand’s lion emblem and symbolises the purity of the mineral water. The lion emblem, together with the higher shoulders of this new bottle, reflect the proud character of the brand. “Sourcy Pure Dutch” goes back to the essence, iconic without fuss, elegant yet understated.

Pure Dutch design.”



October 21, 2015 | 0 Comments


Designed by Análogo | Country: Mexico

“Zorra is a new Mexican craft beer. Brewed on Guadalajara in the state of Jalisco in Mexico, Zorra is dedicated to bring unique tasting experiences. Our naming and branding proposal combines a strong name treated in a friendly and contemporary way. Two strong beer styles have been selected to make the brand’s first statement. A black strong Imperial Peanut Stout made with a combination of six malts and brewed with roasted peanut and a Red India Pale Ale wich uses a selected variety of hops to bring floral and herbal scents.”


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Lovely Package

Curating the very best packaging design