Lovely Package

Curating the very best packaging design

Bolshaya Pol’za

January 4, 2013 | 0 Comments

Designed by Fresh Chicken | Country: Russia

“Fresh Chicken agency developed a brand name, made a logo and designed a package for a flour brand  “Bolshaya pol’za” (“A Great Sake”). The company produces healthy types of flour such as pea, corn, buckwheat and rice flours. This package design is based on infographics, which is rather a new idea to Russian customers. On the front side of the package one can see the list of flour recepies, and a measuring rule on the side helps to measure flour out. We intended to put across the idea of a great variety of healthy and delicious flour dishes. Many people would like to buy and use alternative types of flour instead of traditional ones. Simple and bright colors make it easy to find a specific type on store shelves. While designing the package, several different variants were closely examined. Classic paper package with its cost-effectiveness and utility got the best mark.”



January 3, 2013 | 1 Comment

Designed by HvingtQuatre | Country: France

“3 years after the launch of the product, we’ve been asked to create a special package for Whilst male cosmetics. We wanted the packaging to express the male ambivalence, sensitivity, and strength. A sensitive product protected by a strong case.”


Lucky Brand Jeans

January 3, 2013 | 1 Comment

Designed by Mark Kaiser | Country: United States

“Corresponding with an overall re-design of all of our retail store branded print collateral, I concepted and directed the design of two shoe packaging initiatives. The first was the redesign of our standard shoe-box to be more eye catching and brand correct, with subtle but clever copy and a drive to our online presence. The second was the design of specialty packaging for our most popular shoe, a thin ballet flat that is packaged, shipped and displayed in the store in an elegant tube, protected by a soft muslin bag with a grosgrain ribbon detail.”



January 2, 2013 | 10 Comments

Designed by Caleb Heisey | Country: United States

“A self-initated project, Virtuoso is an educational trivia game geared towards high school and college students studying to become musicians. In the game, players challenge each other’s knowledge of classical music trivia, racing their way across the orchestra, and often auditioning to position oneself closer to the finish line. Only those with acute knowledge of music theory, history, and listening comprehension will be able to become a true virtuoso and win the game.”


Virtuvės Mitų Griovėjai

January 2, 2013 | 1 Comment

Designed by Edvardas Kavarskas | Country: Lithuania

“One of the largest and oldest bakery of Lithuania “Biržų duona” is frequently seeking innovations and delighting customers with new bread and bakery ideas. That‘s why their newest bread line was born in cooperation with the “Virtuvės mitų griovėjai” (Kitchen mythbusters) team. These new products demonstrate that the traditional bread is simply adaptable to modern culinary experiments, that‘s why the new bakery line is presented with the motto “It’s not just bread!” It‘s bread for those who love and are not afraid to create.”


Student Work – Toni Hall

December 27, 2012 | 6 Comments

Designed by Toni Hall | Country: United States

“Neverclear is a classier, less clear version of Everclear. Neverclear is a grain alcohol which has a very strong alcohol content. I made this package to reflect the effects of alcohol after having a few glasses while still staying classy with clean typography. The bottle is a diamond shape, and when you turn the bottle back and forth the optical illusion changes as you see it through the glass. These optical illusions will only become more interesting as the party goes on.”


Kasha Ready

December 27, 2012 | 0 Comments

Designed by Marks | Country: Switzerland

A taste of caipirinha. Graphic design from letterpress wooden typewriter “vintage fonts, recycle”. The idea is to create a graphic frame when stacking the boxes.”


Kirk and Sweeney

December 26, 2012 | 5 Comments

Designed by Studio 32 North | Country: United States

“Kirk and Sweeney was a wooden schooner, best known for smuggling rum from the Caribbean to the Northeast during the early years of Prohibition. The bottle and the raised cork were inspired by the elegantly squat 18th-century onion bottles, which typically contained rum. Playing off the concept of global navigation, an antique nautical map of the main rum smuggling route is silkscreened around the circumference of the bottle. The neck features custom hand-numbering, which speaks to the rare and precious nature of the cargo. Along with the ornate logo, the photo of the ship and the safety seal printed to look like nautical brass, the design serves as a reminder of the risk so many were willing to take for a taste of quality Carribean rum during the 1920’s.”



December 26, 2012 | 1 Comment

Designed by AJOTO | Country: United Kingdom | Kickstarter

“As a small team of 3 guys we’ve spent over a year and half developing every element of AJOTO and the Pen, finding the best manufacturers in the world to work with and refining each detail so it couldn’t be any other way. basically we wanted to create pen for the process of ‘Making Your Mark’ , something you’d be proud to own and will want to carry every day to capture your thoughts and ideas.”


Lega-Lega Xmas Edition

December 25, 2012 | 0 Comments

Designed by MIT | Country: Croatia

“We are proud to announce our new redesigned holiday Fresh t-shirt packaging! For the winter holidays we redesigned our Fresh packaging, giving it a bit of warmth and cosiness.”


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Lovely Package

Curating the very best packaging design