Lovely Package

Curating the very best packaging design

Student Work – Pavla Chuykina & Ann Moiseenko

April 11, 2012 | 2 Comments

Designed by Pavla Chuykina & Ann Moiseenko | Country: Russia

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Dulux

April 11, 2012 | 3 Comments

Designed by Founded | Country: United Kingdom

“This work is something which we recently produced for Icon Magazine’s Rethink project. We were tasked with rethinking something we felt was in need of an overhaul. We focussed our attention up paint tins, and specifically the Dulux brand. Below is an excerpt from the interview for Icon Magazine:

Having recently braved the turmoil that is home decorating, the pain of standing in front of rows of souless tins of paint with no personality was fresh in the mind like a newly glossed skirting board. Therefore, when Icon’s ReThink brief landed, that feeling of being a frustrated paint consumer became the focus of our attention. When everyone thinks of paint (certainly in the UK) I’m sure they think of Dulux.”

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Tentenublo

April 10, 2012 | 5 Comments

Designed by (calcco) | Country: Spain

“The tentenublo is a peal of bells used in ancient Spanish times which goal was to ward off hailstorms. Based on its meaning, we decided to create a label where the main character was the brand itself (and its meaning) through an illustration denoting a comical air. It’s a lighthearted presentation, funny and unusual.”

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Provenance

April 10, 2012 | 1 Comment

Designed by Jog Limited | Country: United Kingdom

“Provenance makes high-quality homeware products from recycled, reclaimed and renewable materials.

As the packaging has to sell the story of the materials as much as the product, the brand language of ‘this is now’ and ‘this was’ is used across products to introduce the story of each item’s provenance. For example, ‘this was once bottles and part of a building’ to the reverse and ‘this is now an antipasti platter set’ on the front.”

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Ocado

April 9, 2012 | 0 Comments

Designed by jkr | Country: United Kingdom

“This month sees the launch of Ocado’s new packaging design, creating a fresh identity for the brand.

The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.

As an online grocer, Ocado products are bought online and delivered straight to the door, so the redesign presented a unique opportunity for the creative work to exist outside the normal constraints of a supermarket environment. Free from the pressures of building navigation and appetite appeal, the design could focus on strengthening brand affinity.

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Student Work – Jesse Lindhorst

April 9, 2012 | 3 Comments

Designed by Jesse Lindhorst | Country: United States

“Calle, in Spanish, means “Street.” This brand of slip-on street soccer shoes is the first of its kind. My goal for the redesign of this brands packaging was to capture its unique feel as a sleek street shoe, while still incorporating the power and precision of soccer. The metropolis illustration that spans across most of the package elements is meant to represent any city, from the feel of the busy downtown skyline to the sprawl of suburbia.

The structure is simple, made of one small piece of cardboard, wrapped in a bright flag for vivid visual appeal, and strapped tight with rubber clamps. The unconventional build of the package makes the experience of opening the box something the customer won’t soon forget, especially once they feast their eyes on monstrous illustration strewn across the flag. This flag can be pinned up in a room or even hung on a fence to make the perfect target for a street soccer goal. The only piece of post-consumer waste that comes from this package is the small cardboard structure, which can simply be recycled.

Refine your skills in the street.”

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Shaking Has No Effect

April 8, 2012 | 3 Comments

Designed by Say What Studio | Country: France

“Shaking Has No Effect is a box made for the storage of 300 instant phorographs shot in 2011, using a Fujifilm Instax Mini 7s camera.

The box has two compartments: One for Autumn and Winter photographs and one for Spring and Summer photographs.  Including camera’s user guide on the bottom of the box.”

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Student Work – Samantha Hartill

April 6, 2012 | 10 Comments

Designed by Samantha Hartill | Country: United Kingdom

“Coffee beans go through a rigorous process to be ‘stripped down to their natural form.’ Therefore, by the end stage of the process – the bean is ‘Naked.’ This is the rationale behind the name, theme and strap line of this coffee brand.

Coffee is a drink favoured by an adult audience. Therefore, the theme and copyright behind this brand will appeal and be understood by the intended audience.”

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A Wee Angry Scotch Ale

April 6, 2012 | 2 Comments

Designed by Atmosphere Design | Country: Canada

“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.”

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Student Work – Sergio Ortiz Ruiz

April 5, 2012 | 2 Comments

Designed by Sergio Ortiz Ruiz | Country: Spain

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Lovely Package

Curating the very best packaging design


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