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Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.
Creating Premium Packaging for Cecilia’s Farm Fruit Smoothie Bars and Boxes
Discover Cecilia’s Farm, a six-generation family business known for premium dried fruit products. This blog explores their innovative packaging concept for their Fruit Smoothie Bars, designed to combine elegance, boldness, and a modern aesthetic.
Exploring the Multifaceted Meaning of Bayiri in Wine Packaging Design
Explore the multifaceted meaning of the Turkish term “Bayiri” in winemaking. Discover how it inspired a wine label design, combining the concepts of a fallow field and the transformative process of winemaking.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Crafting the Perfect Blend: The Artistry Behind Kristone Craft Grape Brandy Label Design
Explore the artistry behind the fused label design of Kristone Craft Grape Brandy, a testament to the craftsmanship, innovation and dedication of Crystal Rain Distillery. Discover how tradition meets modernity in packaging design.