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Lotus Biscoff Unveils New Global Brand Identity and Packaging Design by BrandMe
Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
Sabadì’s Grand Tour Sicilia: A Homage to Sicilian Beauty through Packaging Design
Sabadì’s new project, Grand Tour Sicilia, reinterprets Sicily’s symbolic places through unusual postcards, as a tribute to the extraordinary Sicilian territory. Founder Simone Sabaini continues to express love for the culture and raw materials of the land.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Introducing Hipnoza Brandy: A Unique Blend of With Local Aromatic Herbs
Deep Hypnosis presents Travarica, a unique type of brandy infused with local aromatic herbs. With its amber color and distinctive taste, this brandy offers a hypnotic journey back to sunlit meadows of aromatic plants.
Lidl’s Noma Kefir: A Modern Take on a Traditional Dairy Product with a Unique Packaging Design
Noma Kefir by Lidl merges modernity with Mediterranean, Greek, and Eastern heritage. The packaging design draws inspiration from Cyprus’ handmade mosaics, creating a contemporary yet traditional appeal for the modern consumer.