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KookSoonDang’s REA 2013 BORN: A Blend of Tradition and Modernity in Soju Packaging Design
Explore the harmonious fusion of modern design and traditional Korean craftsmanship in KookSoonDang’s REA 2013 BORN premium distilled soju. The design carries a narrative and embodies Korean soju heritage.
Studio La Regina Designs Zafferano del Re
The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Lotus Biscoff Unveils New Global Brand Identity and Packaging Design by BrandMe
Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Bruhn Coffee Co: Criminal-Inspired Branding for a Boutique Brooklyn Coffee Shop
Explore the unique, criminal-inspired brand creation for Bruhn Coffee Co., a boutique coffee shop in Brooklyn. The design concept mirrors the hustle of New York City’s coffee scene.