Lovely Package – Curating the best packaging design inspiration

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Lovely Package - Curating the best packaging design inspiration

Studio La Regina Designs Zafferano del Re

The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.

Lovely Package - Curating the best packaging design inspiration

Laphroaig’s Wellington Boot-Inspired Gift Packaging Design

Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.