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Lidl’s Noma Kefir: A Modern Take on a Traditional Dairy Product with a Unique Packaging Design
Noma Kefir by Lidl merges modernity with Mediterranean, Greek, and Eastern heritage. The packaging design draws inspiration from Cyprus’ handmade mosaics, creating a contemporary yet traditional appeal for the modern consumer.
Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.
ZARA SKIN: More Sustainable and Refillable Packaging Design
Discover ZARA SKIN: a revolutionary skincare range reflecting ZARA’s minimalist aesthetic. With refillable, nature-inspired packaging, the line champions conscious consumption and environmental responsibility, offering an inclusive range of products for the 21st-century consumer.
Exploring the Multifaceted Meaning of Bayiri in Wine Packaging Design
Explore the multifaceted meaning of the Turkish term “Bayiri” in winemaking. Discover how it inspired a wine label design, combining the concepts of a fallow field and the transformative process of winemaking.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.