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Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Act of Treason Packaging Design: Australia’s Unique Agave Spirit
“Act of Treason, Australia’s first coastal agave spirit, distinctively grassy with a lime and tropical fruit taste, is grown and distilled on a purpose-built farm in Queensland, boasting an earthy and authentic aesthetic.”
Laphroaig’s Wellington Boot-Inspired Gift Packaging Design
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Red Queen Artisan Gin: A Blend of Handcrafted Elegance and Unique Label Design
Discover Red Queen Artisan Gin, a juniper-forward spirit with citrus notes & a hint of rose, handcrafted in Brisbane City. The gin’s label design reflects its masterful and delicate composition.
Revamping Brand Identity: Neltner Small Batch Redesigns Packaging for Aglamesis Bros Ice Cream Parlor
Explore the refreshing brand identity and package design for Cincinnati’s cherished boutique ice cream parlor, Aglamesis Bros. This redesign by Neltner Small Batch brilliantly echoes the brand’s warmth, sincerity, and tradition.