Lovely Package

Selvatica

December 26, 2015 | 0 Comments

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“Selvatica is a brand of fruit infused teas from the natural rain forests of Colombia. We wanted to portray the environment in which the Acai, Camu-Camu, Copoazu and the Arazá fruits grow. The illustrations depict the environment in which they flourish, the animals that feed from them and how the harvest is collected. We created a small window into the Amazon rain forest.”

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Hello My Name Is

December 25, 2015 | 1 Comment

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“Hello My Name Is is a skincare brand which extends their name depending on the products. We worked on the package design for their new line of facial treatment masks containing special ingredients from traditional oriental medicine such as horse and snake oils, which have been used for generations.

We have established design principles based on the brand positioning, target market and ingredients.

Inspired by the Chinese pictorial tradition, with its artistic depictions of creatures and patterns, the result incorporates animals camouflaged among themselves to represent the unique ingredients which are the key point of the products.”

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Black Bird

December 25, 2015 | 0 Comments

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“Black Bird beer is brewed for the consumer tired boring beers created for the mass market. Black Bird is handcrafted by a small group of people in limited quantity which assures that the right care and attention to detail is given to every bottle. The idea was to design a label that displays the handcrafted, delicate work of this beer production along with a classical german label style. The lettering design of the brand was completely handmade to match the handcraft ideal of the product.”

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Arktis

December 24, 2015 | 0 Comments

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“Arktis is a artisan gelato company situated in beautiful Svolvær, in the heart of the Lofoten Islands. Arktis produce natural gelato and sorbet with only natural ingredients. The production is done by hand and all the flavours are blended in manually. We wanted to capture the lines and the motion of the ingredients to give the public an association of the product on everything from the stationary to the website. It was a important for us to distance the identity and the products from other competitiors on the Norwegian market.”

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Blue Collar Pale Ale

December 23, 2015 | 0 Comments

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“With the THB cans, we wanted to create a bold, poppy, eye-catching package that referenced both the heritage of the THB name (the Toronto, Hamilton & Buffalo railway line, or THB, active from the late 1800’s – the 1980’s) and the prominent industrial and art deco architecture in our native Hamilton (home to both THB and Poly), while also conveying the enthusiasm and verve of this contemporary craft brewery.”

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Isle of Harris Gin

December 23, 2015 | 2 Comments

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“The first offering from the first community distillery on the Isle of Harris – influenced by the people, the place (quite rugged, dramatic), the tweed and reflecting the subtle colours of the landscape. Gin with Harris botanicals!”

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Eau de Stranger

December 18, 2015 | 0 Comments

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Christmas isn’t complete without receiving a special gift from Stranger & Stranger.

“We’ve always had fun with our holiday production – we’ve done everything from absinthe to playing cards – and this year was no exception. Eau de Stranger: pour homme, pour femme, pour room freshener.”

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Buddy Mulled Wine

December 15, 2015 | 1 Comment

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“Our Mulled Wine design this year is a Buddy-take on traditional Nordic Christmas patterns. Every row of the pattern represents an anecdote from each month of the year, accompanied by a warming narrative on the reverse.“As we mull-over another great year, we’d like to thank you for being a part of it, Merry Christmas from all at Buddy and we hope you enjoy a warming end to the year, we certainly will.” The label is printed red and black on a silver substrate with a subtle metallic finish and matt varnish for a premium festive feel.”

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Fous de L’île

December 15, 2015 | 0 Comments

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“With a passion for kombucha and care for quality, Fous de l’île brews the fermented tea beverage in small batches in Montréal.

Our relationship with Fous de l’île began early in their formation so we were involved in the founding aspects of the product. In addition to designing the brand and the packaging, we assessed the initial market environment, helped manage production, named the product (with a nod to Québecois poet and singer-songwriter Félix Leclerc) and directed copywriting. Our intent was to give kombucha a broader appeal as a natural beverage made with care, allowing it to escape the limited perception as a health drink.

Fous de l’île can be found in a growing number of locations on the island of Montréal, and we have the pleasure of continuing our work with them as they advance.”

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Progresso

December 11, 2015 | 2 Comments

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“Progresso believes that real, quality food makes life better. But, how does a brand with over 100 years of heritage design packaging that speaks to loyal supporters as well as more adventurous cooks looking to try something new? This was the challenge Progresso faced when they partnered with Hornall Anderson to design the packaging for a new line of cooking stocks.

In order to communicate the higher quality of product inside the package, the design needed to appeal to cooks’ creative aspirations as well as demonstrate clear superiority over the competition. By understanding that premium brands create trends rather than follow them, the result was a solution that radically broke category conventions—building on years of heritage to create a fresh, new perspective.”

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“Using lively, classic illustrations, modern typography, and a fresh color palette, we emphasized craftsmanship and love of the ingredients inside. The side of the packaging touches on Progresso’s heritage and love for food, and gives suggestions to inspire our cooks to create their next perfect dish.

Throughout all of the deliverables—from packaging and photography, to a style guide demonstrating best practices for advertising, a microsite, and more—Progresso’s passion for real, quality food shines through.”

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