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Lotus Biscoff Unveils New Global Brand Identity and Packaging Design by BrandMe
Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
Sabadì’s Grand Tour Sicilia: A Homage to Sicilian Beauty through Packaging Design
Sabadì’s new project, Grand Tour Sicilia, reinterprets Sicily’s symbolic places through unusual postcards, as a tribute to the extraordinary Sicilian territory. Founder Simone Sabaini continues to express love for the culture and raw materials of the land.
Exploring the Unique Branding and Packaging Design of Fuji Cafe in Egypt
Explore Fuji, an Egyptian cafe named after Japan’s Mount Fuji, known as the Prosperous or Peerless Mountain. The cafe’s branding includes a typeface with curving waves and an icon symbolizing luxury at the peak.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Revamping the Packaging Design of St Austell Brewery’s IPA, Proper Job: A Collaboration between Thirst and Tobias Hall
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.