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Revamping the Packaging Design of St Austell Brewery’s IPA, Proper Job: A Collaboration between Thirst and Tobias Hall
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Lotus Biscoff Unveils New Global Brand Identity and Packaging Design by BrandMe
Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
Introducing Ésophy’s Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
“Ésophy Chocolates launches a new line of Cacao Nibbles, featuring a unique packaging design by George Probonas. The design seamlessly blends traditional Mediterranean flavours with a modern-pop aesthetic.”
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Revolt: An Innovative Blend of Tradition and Modernity in Beverage Packaging Design
Revolt, the trailblazing brand under Truangle, unites modernity with tradition in India’s FMCG landscape. Its beverage labels sport Devanagari script, dismantling linguistic barriers and fostering a sense of pride and connection among consumers.