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Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Discovering Mirata Wines: A New Wine Packaging Design
Discover the transformative allure of Mirata wines La Guardiaense, where a mask doesn’t just cover but also reveals. Prepare for your new wine discovery, as Mirata wines add a fresh touch to your palate.
Introducing Wildmoor: A New Blended Scotch Whisky Designed by LOVE for William Grant & Sons
Manchester-based creative agency LOVE presents Wildmoor, a luxury blended Scotch whisky by William Grant & Sons. The modern, minimalist branding captures Scotland’s rugged beauty, creating a unique and contemporary aesthetic for whisky enthusiasts.
Robilant Unveils New US Advertising Campaign for Argentine Winery Catena
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.
Act of Treason Packaging Design: Australia’s Unique Agave Spirit
“Act of Treason, Australia’s first coastal agave spirit, distinctively grassy with a lime and tropical fruit taste, is grown and distilled on a purpose-built farm in Queensland, boasting an earthy and authentic aesthetic.”