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Lotus Biscoff Unveils New Global Brand Identity and Packaging Design by BrandMe
Belgian cookie brand Lotus Biscoff unveils its new global brand identity and packaging design, crafted by BrandMe. The aim is to modernise the brand, increase global recognition, and better appeal to consumers.
ZARA SKIN: More Sustainable and Refillable Packaging Design
Discover ZARA SKIN: a revolutionary skincare range reflecting ZARA’s minimalist aesthetic. With refillable, nature-inspired packaging, the line champions conscious consumption and environmental responsibility, offering an inclusive range of products for the 21st-century consumer.
Unveiling the Organic Superfood Blend Packaging: My Healing Kit
Discover My Healing Kit, a superfood powder packaging design by Creativebydefinition, fuses nature’s healing power with tradition and healthy products, using hand-drawn illustrations and an organic color pallet for a premium audience.
Not Your Usual Popcorn: A French Moonshine with Unique Packaging Design
Explore Popcorn, a unique corn-based French moonshine crafted in the southwest of France. Indulge in this backyard delight, a gourmet treat you can peck at leisure.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.