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Revamping the Packaging Design of St Austell Brewery’s IPA, Proper Job: A Collaboration between Thirst and Tobias Hall
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Chad Michael Studio Designs Stone Street Packaging Design for Jackson Family Wines
Discover the bespoke bottle design by Jackson Family Wines and Chris Jackson for their first spirits venture—a Kentucky Straight Bourbon. The intricate design captures their legacy, blending tradition and innovation, and symbolizes victory.
Not Your Usual Popcorn: A French Moonshine with Unique Packaging Design
Explore Popcorn, a unique corn-based French moonshine crafted in the southwest of France. Indulge in this backyard delight, a gourmet treat you can peck at leisure.
Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.