Latest in package design
Popular designs
Introducing Ésophy’s Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
“Ésophy Chocolates launches a new line of Cacao Nibbles, featuring a unique packaging design by George Probonas. The design seamlessly blends traditional Mediterranean flavours with a modern-pop aesthetic.”
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Plymouth Gin Launches Second Ocean Edition Bottle in Partnership with Ocean Conservation Trust
Boundless Brand Design reveals the new ‘Ocean Edition’ bottle for Plymouth Gin in partnership with the Ocean Conservation Trust. The design incorporates sustainability with eye-catching seagrass illustrations on a recyclable blue-tinted bottle.
Laphroaig’s Wellington Boot-Inspired Gift Packaging Design
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Exploring the Multifaceted Meaning of Bayiri in Wine Packaging Design
Explore the multifaceted meaning of the Turkish term “Bayiri” in winemaking. Discover how it inspired a wine label design, combining the concepts of a fallow field and the transformative process of winemaking.