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Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Crafting the Perfect Blend: The Artistry Behind Kristone Craft Grape Brandy Label Design
Explore the artistry behind the fused label design of Kristone Craft Grape Brandy, a testament to the craftsmanship, innovation and dedication of Crystal Rain Distillery. Discover how tradition meets modernity in packaging design.
Laphroaig’s Wellington Boot-Inspired Gift Packaging Design
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.
Revolt: An Innovative Blend of Tradition and Modernity in Beverage Packaging Design
Revolt, the trailblazing brand under Truangle, unites modernity with tradition in India’s FMCG landscape. Its beverage labels sport Devanagari script, dismantling linguistic barriers and fostering a sense of pride and connection among consumers.
Robilant Unveils New US Advertising Campaign for Argentine Winery Catena
Milan-based creative branding firm, Robilant, collaborates with Argentina’s historic Catena winery to launch a visually compelling US ad campaign, celebrating 120 years of Malbec with rich storytelling and allegorical illustrations.