Lovely Package

Curating the very best packaging design

Laurona Wine

February 24, 2010 | 2 Comments

wines

Designed by imposible? comunicación | Country: Spain

“A redesign of labels with a more modern look and better brand presence. The design alternates the matte background with the glossiness of the vertical Laurona brand. There’s an added special effect as the wine is consumed: since the brand is transparent, the color changes as the wine is consumed, transforming from a black to a green bottle. An explanatory text about the wine is included. So as not to single out any language from the different international sales markets,  a Latin extract from  Pliny the Elder’s Naturalis Historiae was chosen, which reviews the excellence of the region’s wines.

Falling Feather

February 23, 2010 | 1 Comment

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Designed by DesignersJourney | Country: Norway

“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage.  The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”

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Mack Breweries

February 22, 2010 | No Comments

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Designed by Tank Design | Country: Norway

Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner.

Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.

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Student Work – Januar Rianto

February 21, 2010 | 3 Comments

hurraa1

Designed by Januar Rianto | Country: Malaysia

“The brief is to design an alcoholic bottled label as well as choose the right bottle, so it suits the concept chosen.”

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Castello

February 19, 2010 | 9 Comments

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Designed by AUGE | Country: Italy

“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”.  For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.

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Kaliber Beer

February 18, 2010 | 1 Comment

kaliber

Designed by Morris Pinewood | Country: Sweden

“Product and label design for Kaliber Beer and Åbro Breweries Sweden.”

Original Vodka & Gin

February 16, 2010 | 4 Comments

original_vodka

Designed by Morris Pinewood | Country: Sweden | Font: Plantin

“Label design for Original Vodka and Original Gin, Åbro Breweries Sweden.”

EL PUÑO

February 15, 2010 | 2 Comments

elpuno

Designed by Boldrini & Ficcardi | Illustration: Eugenia Barocci | Country: Argentina

“A brand new wine from Spain named EL PUÑO. Inspirated in the 1930s street graphics of political protest. (The winery was founded in the middle 30′s during Franco’s dictature,   and their walls were hand painted with this kind of graphics).”

Adirondack Whisky

February 15, 2010 | No Comments

adirondack

Designed by: Joe Farquharson | Country: United States

“Brand concept and packaging design for a fictional single malt whisky (spelled with no ‘e’, Scotch-style) and distillery based in upstate New York.

The bottle is tall and slim with broad shoulders; coupled with the contour lines used on the labels and the cylinder, it hints at the height and shape of the mountain range that it is surrounded by. Labels are set in muted brown and silver tones to highlight the strength of the whisky’s color. The brand name ‘Adirondack’ is printed vertically on the bottle’s front, transposed over the rear label graphic, adding depth and movement. All facets of the packaging honor the geography of the area it comes from while still presenting the simple, classy image popular with younger consumers.”

Bitter Sisters Cocktail Mixer

February 12, 2010 | 2 Comments

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Designed by Shane Cranford | Country: United States

“The guys at Single Brothers Bar concocted a bitters so tasty, they had to bottle it. A brown medicine bottle was chosen, tipping a hat to the fact that bitters were originally sipped as a health tonic in the 1800’s. Eventually, bitters mingled with a more powerful beverage, becoming the cocktails we know a

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nd love today. So, it was only fitting that the Bitter Sisters Cocktail Mixer design be a throw back to the yonder years, with a flair for over embellishment, flourishes, elaborate type work and letterpress printing.”

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Lovely Package

Curating the very best packaging design


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