Lovely Package

Curating the very best packaging design

Blossa Annual

November 4, 2015 | 0 Comments


Designed by Scandinavian Design Group | Country: Sweden

“Challenge: since 2003 Blossa has launched an annual limited edition of glögg (mulled wine) with a new flavour and design. The launch is considered one of the prime happenings for Swedish glögg lovers. For many years, Blossa held an unthreatened position in new and innovative mulled wine flavours. Today, this is not the case. Competitors have started to catch up and launch their own versions of unexpected flavours as a means of competition. So what could we do to vitalize the brand further and manifest the position as a market leader?

Solution: when starting working with Blossa for the 2011 edition we created a design concept that could evolve and develop with each new annual release, moving the brand into a larger context beyond the packaging design and the perception of a traditional Christmas drink. The concept is based on new and interesting places where Blossa travels to find inspiration and exciting flavours. Coordinates on the bottle guide us to the exact destination that has inspired this year’s flavours.The taste of Blossa 11 is coffee, Arabica. A challenge every year is to find those right ingredients and flavours that goes perfectly with the traditional glögg spices. To find the ultimate coffee beans this year, Blossa went to El Salvador. The coordinates guide us to the plantation Finca las Delicias where the coffee is grown. The bottle is made in a brown matt, opaque finish with the year 11 distinctly printed and integrated in the coordinates.”


Kent Cider Company

November 4, 2015 | 0 Comments


Designed by Sand Creative | Country: United Kingdom

“The Kent Cider Company is proud of its traditional methods of production, but its outlook is more contemporary than most Cider brands. The redesign reflects this, while giving it a more vibrant and upbeat personality.

Navigation was difficult with the previous design so each variant was made more distinctive, starting with its own stylised tree, each bearing one huge fruit to communicate the single variety used in production. All the information below is held within its roots.

A hexagonal shape, inspired by the corners of apple crates, was also introduced to create a more distinctive badge, to which bold vibrant colours were added.

The detail continues to the bottom of each label. The Russet variant for example is also known as ‘old leather coat’ due to its rough skin. This is reflected in the illustration and the supporting graphic elements, such as the Alcohol volume holding shape which is also the sign for leather.”



November 3, 2015 | 0 Comments


Designed by HUMAN1ST | Country: Slovenia

“The Fonda fish farm builds its identity on the basis of a combination of high-quality products and family tradition. Boris Balant participated in the establishing of the Fonda brand and then worked in close cooperation with the family to develop the family company’s overall visual identity in parallel with its development. Humanist then designed the further development and reinvigoration of the brand with a focus on transparency, dynamics and youthfulness, with a simultaneous emphasis on the family’ indigenous origins, based on authentic images of the family. The family saga of a top-quality world-class fishery also received fresh impetus through the redesign of the logo, expansion of the contents and a new website.”


Fine Swine

November 3, 2015 | 1 Comment


Designed by The MARK Studio | Country: South Africa

“This is a whiskey pulled together from a patchwork history of influences, in-jokes, and muddy adventures. It’s straight bourbon, made the traditional American way, but distilled in Australia. The name itself comes from the owner, who had previously gotten his hands dirty on the family pig farm. For all that, the labels are designed to evoke a premium product, made with care.”



November 2, 2015 | 2 Comments


Designed by Ninja Print | Country: Sweden

“Rackare is a Swedish adaptation of the (in)famous party game “Cards Against Humanity”. After a few alterations to the gameplay and loads of new cards written and tested the guys over at Ninja Print asked me to give it a look of its own. The very appropriate black-and-white-cards-theme got to stay, since it’s simplicity goes well with that of the game. However, I felt the game needed a cheerful vibe so the black-and-white got paired with the big smiling logo in a clean minimalist design based on three colours. A third of the cards are white, two thirds are black and hence the top lid of the box has the same proportions of black and white. Its width is also one third of its length. Both these features create a number of fun ways to display the game in stores.”



October 30, 2015 | 3 Comments


Designed by Pearlfisher | Country: United States

“Pearlfisher has created the brand for the world’s first distilled non-alcoholic spirit, Seedlip.

In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Combining six individually distilled barks, spices and citrus peels, Seedlip’s refined and complex blend is poised to disrupt the way consumers think about adult non-alcoholic beverages. Pearlfisher’s challenge was how to communicate Seedlip’s powerful challenger proposition through artfully executed branding.”


Edinburgh Gin

October 29, 2015 | 0 Comments


Designed by Stranger & Stranger | Country: United Kingdom

“Edinburgh; elegant, neoclassical, home to The Scottish Crown Jewels and a small batch handcrafted gin.”



October 29, 2015 | 0 Comments


Designed by Kapsoola | Country: Israel

“Cofix is a fixed priced (only 5NIS per item) coffee chain, that aims to revolutionise the Israeli café market. We chose a catchy, sharp name + minimalist, functional and straightforward visual language — believing that a fair and affordable brand can also convey elegance and confidence.”


TÅPPED Birch Water

October 29, 2015 | 1 Comment


Designed by Horse | Country: United Kingdom

“Design studio Horse has created the brand identity and packaging for TÅPPED, leading the creation of the organic birch water market in the UK.

Considered nature’s detox, birch water is a traditional drink and medicinal ingredient in Finland. Filtered from the roots up through the trunks of birch trees, the water, or sap, collects vital minerals and vitamins and is full of the antioxidant manganese.

“Although a traditional springtime drink in Finland and other parts of the world such as Canada, tree waters are a totally new concept to consumers in the UK”, comments Ian Firth, creative partner at Horse.

“Clarity of product communication was therefore paramount, so we used the packaging structure to our advantage. To help communicate provenance, the water is packaged in a cylindrical paperboard can which we designed to resemble a real birch tree. This helps overcome some of the challenges of communicating an unusual new product, but equally distinguishes the water from other beverages.”


Varvaglione Limited Edition

October 28, 2015 | 0 Comments


Designed by Idem Design | Country: Italy

“The Limited Edition Collection for Varvaglione consists in a series of packaging for two different types of Italian red wine: Negroamaro del Salento and Primitivo del Salento. The idea was to create a design object, a cult, something precious and unique. Our aim was to “dress” the bottle like a living object and, to do that, we took inspiration from fashion world by which we were fascinated. The fashion area we analyzed was the textile one, in which we chose two textures to “sewed” our packaging around the bottle. Our work didn’t stop here, we also designed two special gift boxes (one for each texture chosen), in which are contained 6 bottles of wine.”


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Lovely Package

Curating the very best packaging design