October 6, 2014 | 1 Comment
Designed by McLean Design | Country: United States
“Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.”
October 6, 2014 | 0 Comments
Designed by mousegraphics | Country: Greece
“The briefing (in brief): “We would like to enter the market with our top quality product. We need brand identity design and packaging applications.”
The target consumer: Greek and foreign markets. Sophisticated consumers who look for quality products.
The design: The market for honey is a rising one and as such already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product’s specific advantage: it’s pure synthesis. This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases. We developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed for us by the internationally known illustrator Si Scott. The elongated glass vessel we chose is covered on its upper part and toped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector’s data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.”
October 5, 2014 | 0 Comments
“BRAND is brewer of the local premium Pilsener with the oldest active brewery of The Netherlands.VBAT developed a new identity and bottle to reposition BRAND Bier as the unpolished authentic Pilsener, brewed in the quaint location in the south of the Netherlands. The new identity should reflect the long standing heritage and original ideal of small brewing mentality. The returnable bottle needed to fit within the current standard bottling lines and carrier formats.”
October 5, 2014 | 0 Comments
“Bauhaus Brew Labs channels its namesake’s spirit of creativity, experimentation and playfulness in crafting a flavorful, imaginative and unique craft beer experience for its customers. Our approach was to follow their example in creating the brewery’s identity, with an eye on differentiating the brand in the marketplace and creating a disruptive presence on the retail shelf. The bright, primary brand palette is unconventional for the craft beverage shelf, and the quirky beer names were created by translating more traditional naming into German, and then back to English.”
September 22, 2014 | 0 Comments
“Single Origin vs mixed products: Friele has changed their product line strategy and as a part of this we cleaned up the Barista line. The old Barista line had both espresso and blends mixed in between the singles. By moving them out we made a stronger concept and a stronger and more logic product line by presenting single origin products only.
The re-design mission: The old Barista had over time become a blurry mix of 8 different blends and grinds and roasts.
The shelf impact was weak and the remote signals of each product could have been stronger.
We missed a stop-signal from a distance. We missed the freshness signal whole beans represents. We missed the link to micro roasted products.
New packaging machines gave Friele new packages and possibilities for new design. The packaging structure was not unique but well fitted for large industrial production. It also gave space for a more graphic look.”
September 22, 2014 | 1 Comment
“In 1731, in accordance with the Regulations relating to His Majesty’s Service at Sea, British sailors were given a daily ration of rum. Coincidentally, mermaid sightings in the Caribbean rose significantly around this time. Sailors believed mermaids rescued shipwrecked sailors and brought them to Sugar Island. Many great ships have been lost at sea forever, chasing mermaids and looking for the mythical island. Swig created a brand identity and package that harks back to the colonial era while being perfectly relevant to today’s rum drinker.”
September 21, 2014 | 1 Comment
Designed by The 6th Creative Studio | Country: Italy
“We created a series of labels for Mastro (Azienda agricola). The labels illustrate with info graphics all the descriptions that are commonly contained on the back of the packaging.
All the ingredients are 100% italian and organic. All the products are homemade: olive oil, tomato sauce, and blonde orange marmalade.”
September 21, 2014 | 1 Comment
“The bourbon: During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Produced by 35 Maple Street Spirits, Bib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.
The approach: Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”
September 14, 2014 | 0 Comments
The A’ Packaging Design Awards & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others. View a list of all design award categories and requirements.
Winners in the A’ Packaging Design Awards & Competition benefit beyond just the award by gaining exposure through the exhibition, yearbook, PR and publicity, world design rankings inclusion, feedback from the jury, winner’s manual. newsletter announcements and of course the gala evening. See the full list of benefits.
Entries to the A’ Packaging Design Awards & Competition are peer-reviewed and anonymously voted by an expert 50-person jury panel consisting of scholars, design professionals and media members following strict evaluation guidelines.
A’ Design Award winner projects will be exhibited in 3 countries in 2015. First, the award winners will be exhibited at Mood, Como, Italy, followed by the exhibition in Hometex – Amsterdam, Netherlands and finally a grand exhibition will take place at Dublin, Ireland to celebrate Dublin’s 2015 World Design Hub designation.
The deadline for submission is September 30, 2014, and results will be announced to the public on April 15, 2014 when the award winners’ exhibition starts. The winning work will also be showcased here on Lovely Package on April 15, 2015.
For further information please visit: whatisadesigncompetition.com
Check out some early 2015 winners after the jump. Continue…
September 14, 2014 | 6 Comments
Designed by Also Known As | Country: Canada
“The client and project overview: Earlier this year we gave ourselves a challenge: to re-imagine the traditional approach to packaging coffee and create something that we could share with our clients and friends – and so, Wishbone Brew was born. Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making — but worth the wait in order to share & enjoy it with some of our favourite people.
The design and creative solution: Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Turpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?
A bright yet soft colour palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sanding, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”