Lovely Package

Curating the very best packaging design

Bootlegger Apple Brew

April 24, 2015 | 1 Comment

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Designed by Halewood International | Country: United Kingdom

“In the years of Prohibition, Moonshiners used fruit juice to sweeten their raw, illicit booze before transporting it in used spirit bottles. Inspired by these lawless rebels, independent drinks company Halewood International created Bootlegger Apple Brew – an old fashioned apple beer that’s flavoured with White Grain Spirit.

The packaging is inspired by American Prohibition and vintage drink labels and has a raw, hand made feel, featuring simple black typography on an old paper background. The variant is communicated using a green stamp which adds a pop of colour and reflects the apple flavour. A 330ml stubby bottle was chosen to give the brand a point of difference from the rest of the spirit beer category and reflects the uniquely distinctive liquid.

To complete the look the bottle features a red, white and blue crown inspired by the anti Prohibition badges of the era.”

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Salvador Coffee

April 20, 2015 | 0 Comments

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Designed by Co Partnership | Country: Australia

“Salvador are roasters of fine imported coffee beans from around the world. Their high-grade roasts have long been prized amongst Sydney’s inner city crowd, however their previous branding had failed to attract new wholesale clients.

Marcio the owner of Salvador is a friendly expressive and very Brazilian character. He meticulously crafts each roast to perfect its own unique character and flavour, with a reputation among his peers in the trade for his artisan approach to roasting. With this hands on style, he retains the romantic Brazilian flair learnt from his grandfather Quintana Salvador, his inspiration for the brand.

Co Partnership have brought new life to the brand, strengthening its brand story with a confident authentic look to capture the wonderful brand story. The core logo design works in harmony with the different roast labels and on its own to provide a strong stand alone identity for everything from signage to merchandise.”

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2015 A’ Design Award Packaging Design Winners

April 16, 2015 | 2 Comments

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Lovely Package presents the winners of the 2015 A’ Design Award & Competition. Each year creative agencies compete for honor, prestige and international recognition.

A’ Design Award & Competition is the worlds’ largest and most diffused international design awards. Today, the A’ Design Awards announced the results of the 2014 – 2015 design competition: There are 836 Winners from 83 countries in 89 different design disciplines. Given the number of participating countries and competition categories, the A’ Design Award is the Worlds’ largest design accolade that brings designers, architects, artists, brands and companies from across the globe under the same roof.

Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners here.

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Owen + Alchemy

April 15, 2015 | 2 Comments

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Designed by Jack Muldowney & Potluck Creative | Country: United States

“Owen + Alchemy is a small ‘juice apothecary’ in Chicago’s Logan Square neighborhood, a very trendy and flourishing part of town. The owner, Anne Owen, has a background in fashion publications in Miami and wanted to bring that simple, stark and fashion-forward look to her juice bar. Her name, paired with the alchemic approach of their juice and food concoctions led us to create this brand inspired by old alchemic symbology, with a modern twist.”

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Fruene Chocolate

April 15, 2015 | 0 Comments

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Designed by Tank Design Tromsø | Country: Norway

“The brief was to create a full range identity for a popular café in Longyearbyen on Svalbard. The client had recently started up the world’s northernmost chocolaterie, and were producing a wide range of handmade quality chocolate that needed packaging for the tourist market. The clients name Fruene means «The Ladies» and refers to strong female characters who during the last century made their mark in a male dominated and extremely rough hunter and trapper society. The end result is an homage to those women and to the unique stories of both the people and the animals that inhabit Svalbard. We have worked closely with both the client, writers and the Svalbard Museum in order to find the best stories and pictures. Simple color coding and clean typography distinguishes the different boxes from each other and leave the story in focus.”

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Cabo Chips

April 14, 2015 | 1 Comment

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Designed by ROOK | Country: United States

The challenge: Create a new compelling visual identity and packaging design for Cabo Chips to better express the brand’s provenance, personality, spirit and unique taste.

Our perspective: Virtually every tortilla chip attempts to communicate Mexican provenance in one way or another. The opportunity was to find a new way to reflect location; one that’s compelling, contemporary and born out of a genuine story.

“The approach needed to be different: Not stereotypically authentic, not symbolic, but expressive. We wanted to create a sense of place for Cabo Chips that reflects the experience of Baja through lifestyle, emotion and energy. It’s not about simplifying a complex origin into a single symbol, icon or style, but about communicating Baja’s depth, richness and mood in an expressive and layered way.” – Creative Partner and Founder of ROOK, Mark Christou.”

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Two Prophets Tequila

April 13, 2015 | 1 Comment

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Designed by Aaron-Harper Lee | Country: United States | Student Work

“The objective was to design sustainable packaging for multiple units of breakable items such as glass or ceramics while keeping shelving and display in mind.

The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor – Añejo and Dorado – represent legendary twin warriors reincarnated as the sun and the moon. Presented together as a pair of bottles with respective shot glasses, this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods with little material.

The target audience for Two Prophets are thrill-seekers and curious millennials.”

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The Incredible Masters of Bakery

April 13, 2015 | 1 Comment

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Designed by Tough Slate Design | Country: Ukraine

“Spices play the main role in an epic play called Bakery. The shape of the package resembles a theatre cabinet with that houses posters on it. However, there are a little adjustments which make theatre plays feel tasty and sweet.”

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Neverland Tea Salon

March 21, 2015 | 1 Comment

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Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Neverland Tea Salon partnered with Saint Bernadine Mission Communications to help them with the packaging for their proprietary branded line of hand-selected blended teas. With well over 75 flavours, in over 10 sub groups, the solution required a design system that was flexible, scaleable, and easily navigable. 

The solution resulted in a universal bag (for each net weight size) complete with silver foil branding and ornate detailing. A colour coded system of multiple stickers was developed to allow for a cost effective, yet easy to distinguish system, while easily accommodating a diverse range of sku’s with different volume requirements.”

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De Bandera

March 21, 2015 | 0 Comments

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Designed by La Fonda Gràfica | Country: Spain

“Born in the Guiamets 2013′s vintage, this is a handmade wine with strong personality. An ideal wine to start nationalistic debates and to finish choosing flag. The label presents a flags game and the one who holds it can change the composition and transform the Spanish flag into Catalonia’s flag (la Senyera).”

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Lovely Package

Curating the very best packaging design


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