Lovely Package

Curating the very best packaging design

Patswerk Anniversary Beer

March 15, 2015 | 0 Comments

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Designed by Patswerk | Country: The Netherlands

“We like brewing beer and handing out presents. So we decided that our 7 year anniversary was the perfect time to combine these things. We created a super limited package for our clients and friends, including 2 home-brewed beers. A nice and smooth porter and one extremely hoppy IPA.

The packaging is printed using 3 carefully selected PMS colors, making the packaging really ‘pop’.The labels are silkscreened in 3 colors on transparent vinyl stickers, showing the color of the bottle.”

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MailChimp Playing Cards

March 15, 2015 | 1 Comment

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Designed by Fuzzco | Country: United States

MailChimp Playing Cards are a collaboration between MailChimp, Fuzzco, and theory11, with a design that reflects their philosophy of simplicity and fun. The result is breathtaking – featuring custom court cards, ultra thin borders, and an elegant back design.

Best of all, MailChimp is donating 100% of their proceeds to the Fugees Academy: a non-profit organization devoted to working with child survivors of war.”

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Corinne

March 15, 2015 | 0 Comments

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Designed by Anna Trympali | Country: Greece

“Corinne is a lyric poet from Tanagra in Beotia, modern in appearance and perceptions, independent, liberal, social, deep thinking. She loved reading, occultism and astrology.

Corinne’s mission is to create the most effective and high quality skin care, hand and naturally made, products using the most efficacious active ingredients around the world. Our inspiration is the nature and its precious treasures, which combined with passion, love, knowledge and responsibility, create natural, effective and innovative beauty and wellness products.”

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Zlaté Zrnko

March 8, 2015 | 1 Comment

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Designed by Michal Slovák | Country: Slovakia

“Zlaté Zrnko is premium arabica coffee roasted in Slovakia. The name Zlaté Zrnko means Golden Bean.”

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Contraband Playing Cards

February 22, 2015 | 0 Comments

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Designed by Joe White | Country: United Kingdom

“Designed in London by Joe White, Contraband Playing Cards were inspired by secret societies, conspiracy theories, and everything unknown. Every inch of the Contraband deck was designed from scratch – the court cards, the Aces, and even inside of the box.

Best of all: The Contraband Book Lamp. Two very special, 50-year old books. Each book has a secret. The top book is a functional lamp, handcrafted with an Edison bulb and antique nickel power switch. Slide the top book to reveal a secret compartment hidden inside. Four decks of Contraband Playing Cards reside within – yours to use or replace with contraband of your own.”

Check them out at theory11.

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Student Work – Sydney Goldstein

February 22, 2015 | 0 Comments

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Designed by Sydney Goldstein | Country: United States

“A unique food truck, obsessed with oddities. The pigeon follows the traveling circus from city to city.”

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Tusk Beer

February 22, 2015 | 1 Comment

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Designed by Roman Davydyuk, Yaroslav Cherkunov & Katya Chanysheva | Country: Ukraine

“Tusk craft beer. The idea was to express that the new beer is very severe. It’s meant for tough guys who don’t whine or complain about their life.”

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1800 Colección®

February 22, 2015 | 0 Comments

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Designed by Gary Baseman | Country: United States

“The launch of 1800 Colección® showcases the brand’s commitment to art and innovation, especially through creative packaging.  1800® Tequila commissioned Gary Baseman, a famed Los Angeles-based artist known for his dynamic pop art imagery, to create a stunning sculpture to encase the exceptional liquid. Baseman designed a pewter decanter he calls “Sirena Del Deseo” (translates to “Mermaid of Desire”), which tells the tragic story of true love and the fight to achieve it. This tale, about a Mexican warrior who perishes in the sea after traveling into the ocean depths in search of his enchanted mermaid, was the brainchild of Baseman, who was inspired by a trip to Mexico to witness the 1800® Tequila production process. The handmade decanter, which took close to three years to create, exhibits Baseman’s artistic philosophy of “the beauty of the bittersweetness of life.”

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Gran Luchito

February 17, 2015 | 3 Comments

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Designed by Midday | Country: United Kingdom

“Cultivated and smoked by generations of hardy farmers in the harsh Oaxacan climate, the smoked chillies in ‘Gran Luchito’ products are at the heart of the brand. The name ‘Gran Luchito’, meaning ‘Great Little Fighter’, references the plight of these chillies against the harsh elements but also the obsession amongst the farmer’s with the sport of Mexican wrestling.

We were tasked to reinvigorate the brand and better communicate its unique story, revealing the meaning of ‘Gran Luchito’ and creating more engagement with the consumer. Our solution is a charismatic brand with aesthetics inspired by bold and expressive typographic styles of Mexican wrestling poster art. The range now clearly communicates Gran Luchito’s Mexican heritage, strengthens the smoked chilli taste cues and oozes character and fun.”

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Aromatologic

February 17, 2015 | 0 Comments

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Designed by mousegraphics | Country: Greece

“Τhe briefing (in brief): We introduce in Greece and abroad a new line of cosmetics based on components extracted from the legendary area of the Dead Sea. We start with a line of unique perfume oils. We want the logo and the whole identity design for our project.

Τhe target consumer: Sophisticated women and men who care for the provenance and materials of beauty products while also appreciating design and packaging care.

The design: We worked with our client to build the brand image and product story, starting from the given brand name (Aromatologic) and the high-value provenance of the products. Aromatologic project is conceived as one that studies the most primal of senses, Smell, and traces the archetypal but personal “logic of the aromas” in ancient philosophy, the science of numbers and the field of personal memories. Thanks to their pure oil basis, these aromas can blend with each body smell, and create a long lasting, unique, aromatic experience. Based on this, we developed a quite iconic logo as the metamorphosis of a vital and precious perfume (or essence) drop to letter A and vice versa. As the Aromatologic project is also a naming game, where the experience and memory of fragrances is suggested by numbers rather than described by words, we devised a similar and quite original packaging design process: Every scent, corresponds to a number and every number has its own distinct image created by a different artist. We commissioned graphic designers in Greece and abroad to imagine and design the different packages making this the first ‘collective packaging design project’. If “scent counts” (as the brand tag line claims), we aimed for “power in numbers” as well. This sense of something unique but also available to all, guided our choice of a book-like case for each of the aromas.”

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Lovely Package

Curating the very best packaging design


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