August 20, 2014 | 2 Comments
Designed by Seven Fifty Five | Country: United States
“The 2015 Le Parcel packaging system is the 3rd round of packaging systems Seven Fifty Five has created for Le Parcel. Each iteration serving a new purpose; a response to challenges faced by the company’s subscription business model.
The challenges to address with this edition of Le Parcel’s packaging was first, weight. To accommodate this need the framework of the box had to be completely redesigned, including the use of a lighter-weight cardboard box. Graphics, including the bold pink interior, are silk screened rather than printed on a paper label – a typical graphic application.”
August 20, 2014 | 1 Comment
Designed by Squad Ink | Country: Australia
“Paul Bassett, former World Barista Champion, is the visionary behind Bassett Espresso. From the moment Paul presented us with the challenge to reinvigorate his existing coffee brand, we recognised what was to be a truly rewarding collaboration.
Bassett Espresso is a reflection of Paul’s personal taste. It portrays his journey of creative expression and the continuation of his relationship with coffee, capturing the imagination and potential of quality espresso.”
August 19, 2014 | 0 Comments
Designed by Sedley Place | Country: United Kingdom
“Diageo is introducing a limited edition of its Tanqueray Old Tom gin with a revitalised label and pack designed by Sedley Place. The creative concept sees the reintroduction of Old Tom gin as a 1litre clear bottle for the bar trade, with a limited run of 100,000 bottles available for purchase. The Old Tom limited edition follows Diageo’s successful reintroduction of Tanqueray Malacca gin in 2013″
August 19, 2014 | 0 Comments
Designed by Epic | Country: Australia
“An established brand rich in heritage, Cedel the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers.
This fresh update to Cedel’s product line transforms moods and perceptions. Amplified by a fun and inspiring contemporary look which is aimed squarely at young, fashion-savvy consumers. Bright, eye-catching packaging with a unique design for each fragrance inspires a sense of occasion and stands proud and confident amongst the orthodox competition on the shelf.”
August 18, 2014 | 2 Comments
“Overview: Bennetto Natural Foods Company launched its flagship product this year ‘Bennetto Drinking Chocolate’. It is positioned within its market as a luxury confectionery brand, with cacao sourced from a certified Fairtrade cooperative in Peru.
The two key demographics are business to business and direct to consumer. Within the business to business sector the primary categories targeted are large luxury hotels and international airlines. For our direct to consumer market (via local cafés) is skewed towards health conscious women who enjoy current health food trends and have an adventurous and sophisticated palate.
In response the product needs to deliver packaging that looks intriguing, imaginative and luxurious while showing quirky, ethical and traditional characteristics.”
August 18, 2014 | 0 Comments
Designed by Cornershop | Country: Australia
“Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.”
August 6, 2014 | 2 Comments
Designed by Also Known As | Country: Canada
“Project overview: Steel and Oak Brewing Co symbolizes the modernness of today while paying homage to the craftsmanship of years long past. A bright young voice in New Westminster’s storied past, Steel and Oak is bringing a refreshed perspective and vibrant energy to the craft beer scene.
Supportive, open minded and encouraging clients like this remind us why we opened our doors in the first place. Champions of the process, Steel & Oak embraced the opportunity to get involved and realize their visions through our creative lens. The perspective and insights we gained through working closely and personably with the client helped us create design solutions that resonated early and easily.”
August 5, 2014 | 2 Comments
Designed by Oxigen_ | Country: Spain
“The packaging must transmit the elegance and values of the Club. Its shape makes the costumer experience the box from the first sight. We wanted people to fell in love with the pack, which contains emotions and the sensation of upcoming victories.
The main point was to experience the pre-match sensation, while opening the box and unleash the power of such a good product. This pack is part of the jersey, and it has been crafted to win.”
August 4, 2014 | 0 Comments
Designed by Horse | Country: United Kingdom
“Design studio Horse has worked with the UK-based Makers & Merchants to create the packaging for over 40 eclectic food and homeware products, each one made by a specialist artisan.
Horse created the brand name, identity and packaging for every product, ensuring the artisans behind each one had their stories of quality, craftsmanship and collaboration expressed through the different designs.
“The brand name, Makers & Merchants, reflects the approach to product creation, while the strict colour palette and bold graphic style ensures a sense of family,” explains Ian Firth, creative partner at Horse. “This allowed the freedom to playfully reflect the personality of both the product and artisan behind it.”
August 3, 2014 | 0 Comments
Designed by Character | Country: United States
“Wally is a sensor system that detects and alerts homeowners to water leaks and changes in humidity via their mobile device. Character created an identity system that extended across consumer touch points. Branding elements included website, mobile app, and retail packaging.
The new Wally identity needed to establish a sense of trust and warmth. Consumers needed to feel assured that this is a product that they could rely on to protect their homes. By extending the two ‘L’s in Wally, Character crafted a logotype that subtly yet playfully represented the way the sensors communicate with the main hub via wiring in the walls.”