Lovely Package

Curating the very best packaging design

Double 8 Dairy Gelato

June 8, 2014 | 0 Comments

Designed by Cult Partners | Country: United States

“Water buffalo milk might seem like an esoteric ingredient to most, but in fact this milk is one of the richest, creamiest milks on the planet. Italians have milked buffalo for centuries to make cheeses like mozzarella di bufala. Double 8 Dairy decided to capitalize on the richness of the milk to create amazingly creamy farmstead gelato. The packaging captures this pioneering spirit by creating an unique aesthetic for ultra-premium ice creams and gelatos.  Positioned to stand out amongst other products in the high-end specialty food retailer, the design solution uses only color and repetitive typographic elements to create a bold and sophisticated branding statement. The end result is a package that exudes modernism, yet pays homage to the Italian heritage of the product itself”

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SELA Z

June 6, 2014 | 1 Comment

Designed by Bruketa&Zinic OM | Country: Croatia

“SELA Z is a brand from the Vukina Family Farm in Krapina-Zagorje County that needed a visual identity and packaging for the walnuts grown on the farm. The design was created by Bruketa&Zinic OM.”

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Jarmates

June 6, 2014 | 0 Comments

Designed by 2yolk | Country: Greece

“A low-volume producer of Greek delicatessen products entrusted us with the creation of their brand of marmalade and chutney for limited distribution in Greece, with a view to overseas marketing in the near future.

The unexpected marrying of two different but similarly packaged products, each of which is made in seven different recipes, was enough for us. THE JARMATES was an obvious choice of name. Tasting them all was yet another matter: a real trip! And it was just this that we were inspired to illustrate: a myriad collection of fruit, a kaleidoscope of flower blossoms, punk style pin-up girls, angular shapes, bright colours. All brought together in a collage to show you what you might see if you close your eyes just for a second as you taste the ultimate natural high: fragrant Greek fruits, and wines produced on Greek soil!”

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Aroma

June 5, 2014 | 1 Comment

Designed by 2yolk | Country: Greece

“We created the AROMA brand for an extensive range of Greek personal care products available in supermarkets. The range takes its name from the natural scented essential oils and other select organic ingredients contained in the products. (‘aroma’ in Greek being the word for perfume, scent or fragrance).

Our main concern was to differentiate the range from the competition on long shelves displaying this class of product in supermarkets. This is the reason why we avoided realist illustrations of fruits or water splashes.

For each of the three AROMA lines, we chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design.”

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Upland Brewing Welcoming Committee

June 5, 2014 | 0 Comments

Designed by Young & Laramore | Country: United States

“Upland Brewing Company announced today the release of “The Welcoming Committee,” a new twist on their traditional beer sampler pack that seeks to welcome fans—both new and old.

Containing twelve bottles of, as the packaging puts it, “Wheat Ale, Dragonfly IPA, and at least two other varieties of whatever the guys boxing it up were in the mood for,” the Welcoming Committee is, as its name suggests, an ideal introduction to the company’s beer for those new to the brand. It’s also a favorite of Upland fans, who appreciate its combination of old favorites (the flagship Wheat Ale and Dragonfly IPA) and randomly selected seasonal beers to try. (Those who know the brewery, also know that “whatever the guys boxing it up were in the mood for” perfectly captures the laid-back spirit of the culture.)

The packaging continues the style of the brand’s recent, extensive rebranding, with artwork and hand-lettered type by France-based BMD Design. The pack’s illustration—a hand holding a bottle—is designed to resemble a handshake, reinforcing the welcoming attitude of the name. The words “Bloomington, Indiana, Midwest, USA” are prominently featured, as well, staking Upland’s claim as a brewery proud of both its Hoosier and Midwestern labels.”

 

Chandon Summer

June 4, 2014 | 0 Comments

Designed by ButterlyCannon | Country: United Kingdom

“Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer.

The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the lead (US) brand team to adapt their thinking slightly and aim for the 2014 limited edition to be American Summer inspired with an internationally relevant feel.”

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Oh My Gold

June 4, 2014 | 0 Comments

Designed by G Design Studio | Country: Greece

“A premium product line, of unprecedented quality, infused with edible gold. Container selection and typographic treatment, were inspired by the highly coveted gold bars. The unpretentious name that we created for this series, is a neologism addressing admiration, excitement and wonder.”

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Family Biz

June 2, 2014 | 0 Comments

Designed by mousegraphics | Country: Greece

“We proceeded with this packaging design based on the simple truth expressed by the producer himself: “The beehives are on my island, Serifos, within an area full of thyme, protected by Unesco…I learned beekeeping from my father, when I was a kid and visited the beehives… Bees live between 2 and 4 months…not even 2 during Summer due to the heat…They work morning to night until they run out of strength… 

A bee may not have the strength to reach the last 20 m to its own beehive. Then the keepers of the closest beehive allow this bee to spend the night with them…Best beehives are numbers 14, 37, 86…if you see them from the inside you will understand. Another kind of organization. More production! This is why I will make Queens from them….I am doing this for my children, so that they can see the Summer – the work – the bees – the honey.”

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The Primal Kitchen

June 2, 2014 | 0 Comments

Designed by Midday | Country: United Kingdom

“Established 2 million years B.C. (Before Cereals), The Primal Kitchen are a new health food brand based upon the caveman diet. Launching with the UK’s first Paleo bar they have Mammoth plans to change the face of healthy eating. Through design and copywriting this brand creation needed to communicate the Paleo nature of this new health product and bring the cave man diet into the modern world.”

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The Basics

June 1, 2014 | 1 Comment

Designed by mousegraphics | Country: Greece

“The Briefing (in brief):  “We believe that the existence of extremely specialized products within the cosmetics industry is an exercise on consumerism. We produce 4 types of products which can cover all skin care needs. We named the line “the basics”, and we want a packaging to communicate this.”

The target consumer: All ages. Consumers who prefer a modest and practical shopping approach.

The design: The idea of “the essential” behind the birth of this line is quite simple and comes from a pharmacist with a relevant experience. We used the same straightforward approach for the packaging: white bottles and a design referencing the essential. Our inspiration was the design structure and related function of the highly popular video arcade game, “Space Invaders” (released in 1978). Each of the 4 different bottles in our packaging carries a quasi recognizable shape modeled after an animal or other natural form. The elements forming each shape are the same, the basics, so to speak, but their different configuration creates a series of possibilities.”

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Lovely Package

Curating the very best packaging design


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