Lovely PackageAug 12, 2010

Designed by
Ekta Mody | Country: United States
"The assignment was to design the branding and package for a challenging consumer product. I chose toilet paper as a majority of consumers including myself struggle most often to find the details of the thickness/quality on the product package. My research showed me that most existing packages focus on the brand name, soft colors and comforting graphics, thereby making it difficult for the onlooker to get important details regarding the product from a distance.
I named the brand MULTIPLY, as toilet paper is available in a variety of thicknesses or plies that increase the hygiene and comfort value. Attempting to solve the simple issue of convenience for the buyer, I decided to focus on the info graphic 1ply, 2ply and 3ply. This series of 3 packs clearly identifies each quality at a single glance on the shelf while indicating the product itself through the visual language."
Lovely PackageAug 11, 2010
Lovely PackageAug 11, 2010

Designed by
ORA-ÏTO | Country: France
"Heineken and French designer ORA-ÏTO teamed up again after previous collaborations. Back in 2002 ORA-ÏTO received the ‘oscar for the best packaging’ for his aluminum Heineken bottle. The outcome of the latest collaboration is a new limited edition set of 100% sustainable aluminum bottles; the Icone Pure.
The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back."

Via
Minimalissimo
Lovely PackageAug 11, 2010

Designed by
ILoveDust | Country: United Kingdom
Lovely feather illustrations and unique custom typography are the focus of this packaging for The Good Wine Company.
Lovely PackageAug 10, 2010
Lovely PackageAug 10, 2010

Designed by Neal Fletcher | Country: United Kingdom
"We were asked to choose one of five difficult objects to package, I chose spaghetti. I wanted to address a problem I always have when cooking spaghetti, that problem being that I always use too much. So I somehow wanted to build something into the packaging that aided portion control, so I came up with this Hexagonal Prism, 6 sided; thus there are six servings. It's refillable and reusable and there's also the potential for more shapes, for example triangle: 3 servings, octagon: 8 servings etc."
Lovely PackageAug 10, 2010

Designed by
Straydog Marketing + Design | Country: Canada
"Miuzu needed a brand that was as sophisticated as their premium products, and as enticing as their lifestyle products. Our solution was to combine punchy with a modern sensibility, creating a brand that feels both striking and refined."
Lovely PackageAug 9, 2010

Designed by
BMB NYC | Country: United States
"Manufactured in a limited quantity is what allowed us to create this hand-assembled wood gift box for Bols Genever. The typographic pattern was silkscreened on thin sheets of aged plywood. The plywood was then cut into small, uniform strips. Each box is unique, as the strips were selected randomly during the assembly. A letter pressed label acts as a seal and holds the top in place."
Lovely PackageAug 9, 2010
Lovely PackageAug 8, 2010