Lovely Package

Curating the very best packaging design

Jack Daniel’s Single Barrel Whiskey

September 25, 2015 | 1 Comment


Designed by Studio MPLS | Country: United States

“Studio MPLS was commissioned by Jack Daniel’s to strategically redesign their premium “Single Barrel” product line. The goal of the assignment was to more effectively communicate the handcrafted, meticulous process behind their Single Barrel whiskies and to create a design system that anticipates and allows for future product innovations from America’s oldest registered distillery.

The entire packaging experience was modernized through thoughtful typography and iconography, innovative materiality and production techniques, and a balanced reintroduction of historical design elements.

Once the final brand and packaging elements were completed, the new design system was implemented to a variety of Single Barrel product extensions including gift and shipper boxes, limited-edition and seasonal varieties, on-site distillery merchandise, and more.”



September 21, 2015 | 0 Comments


Designed by Antonia Skaraki | Country: Greece

“The Stathakis family bees spend their holidays in the most beautiful areas of Crete! From Gramvousa to Elafonisi, the lighthearted dance gives life to nature, along with the sea breeze caressing the thyme and the beautiful dunes harmoniously protect the pines from which our honey derives. This sweet choreography of bees in harmony with nature, produces a rare honey with intense amber color and fine aroma. The MELODI is an ode to the Cretan honey. We used gold foil printing and colors of the earth that represent that high quality product.”


Petal & Leaf

September 21, 2015 | 2 Comments


Designed by Officina | Country: Canada

“Petal & Leaf Holistic Aromatics — is a natural line of perfumes formulated by french perfumers, each natural scent beautifully and carefully crafted. Inspired by the line, we created an identity and packaging to reflect the organic nature and intricacies of the product. Each box was custom designed and letterpress printed by Genghis Kern in Colorado for a perfect, polished finish. Designed in collaboration with Petra Cuschieri.”


Platform T

September 18, 2015 | 0 Comments


Designed by Karsh Hagan | Country: United States

“To coincide with their brand launch and opening of their first tea lounge, Platform T needed packaging that embodied their fresh take on the tradition of tea. The custom copper tin with stamped logomark was designed to be sophisticated yet modern. The topographic pattern invites the drinker to dream of travel while the icons and typefaces show the brand’s playful nature. The smooth metallic tin contrasts the rustic wood and stone textures of the lounge’s interior. To further bring to life the lure of travel and the global story of tea, the packaging for their high-end reserve line was inspired by the ornate iron archways that frame train stations all over the globe.”


Mr. Black

September 17, 2015 | 2 Comments


Designed by United Creatives | Country: United Kingdom

“After two years of rapid growth, The Mr Black Spirits Company has refreshed the packaging and name of their award winning cold press coffee liqueur.

Collaborating with Manchester based graphic design company United Creatives, the team saw the opportunity to use the pack to tell more of the story about the production of Mr Black and the coffee craft that goes on inside the bottle.

“The first pack was just a placeholder – we whipped it up quite quickly – but then we won a few awards for it so it hung around a little longer than it should. Working with Chris and his team has been amazing. They really put the same craft into the outside of the bottle as what goes onto the juice inside. Chris has done some amazing work for clients like Brewdog, Fords Gin and Compass Box, so we knew he was the right man for us” says Tom Baker, director of Mr Black.”


Nordic Kiwi Brewers

September 16, 2015 | 1 Comment


Designed by Nathan Parker | Country: Sweden

“Kerryn and Craig are two guys, born and raised in New Zealand and are now living here in Sweden. In 2014 they established Nordic Kiwi Brewers (NKB) with a very simple goal. Create epic craft beer that showcases the finest New Zealand hops. The brief was to create a unique graphic identity and packaging design that would communicate their journey and the concept of duality. Nordic Heart combined with Southern Soul. The main feature of the design is based on a black and white pattern, this developed using elements from New Zealand, Sweden and the ingredients that go into making beer. The resulting design is clean, fun and has endless possibilities for the future ahead.”


O/O Brewing

September 16, 2015 | 0 Comments


Designed by Lundgren+Lindqvist | Country: Sweden

“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.”


Yellow Images — Exclusive Mockups for Branding and Packaging Design

September 14, 2015 | 2 Comments


Yellow Images — Exclusive Mockups for Branding and Packaging Design

Mockups are a giant step forward in the field of packaging and branding design. With mockups the working process of each designer is getting easier, faster and more efficient. A new startup has been launched with the aim to help branding and packaging designers as well as students, packaging manufacturers and other creative specialists.

At the beginning of this year, a team of young and talented designers launched a project called Yellow Images. What is it all about?



September 9, 2015 | 1 Comment


Designed by Atipus | Country: Spain

“The thirsty vines stretch their roots downwards through the earth, opening up little paths through the red clay, our clay, the clay of El Masroig.

For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.

The strata tell the story of the soil, its composition and thus the character of the grape.In the labels, more than representing one type of soil, we aim to communicate through an abstract vision of this layer the wine you´ll find in the bottle: fresh, fruity, dense, wood, etc.”


Sam Adams Infinium Ale

September 8, 2015 | 0 Comments


Designed by Adam&Co | Country: United Kingdom

“Sam Adam’s Infinium Ale is a new style of champagne beer born from the mastermind collaboration between the brewers of Weihenstephan and Samuel Adams. Using only the four traditional beer ingredients, European heritage, and some solid American ingenuity, this beer defined a class of it’s own. We were honored to design the packaging for this limited-edition celebratory libation, released each year around the holidays.”


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Lovely Package

Curating the very best packaging design