Lovely Package

Curating the very best packaging design

Melleruds

December 17, 2013 | 0 Comments

Designed by Neumeister | Country: Sweden

“Whoever said you can’t recreate the past, apparently never told Spendrups master brewer, Richard Bengtsson. Inspired by archives and a fascination with historical brewing techniques, Bengtsson did just that, re-launching a Swedish classic that hadn’t been around for over 50 years. Although Melleruds brewery is long gone, we wanted to respect the rebirth of its prized pilsner with a design language that presents the nostalgia and unvarnished aesthetic of the 1940s in a way that is current and inviting. Everything from the logotype to label design and packaging takes you back to a time when simplicity trumped sophistication, colour was a fad, and the words ‘ordinary’ and ‘traditional’ were considered high praise. Fast-forward to the present and you’ve got design that gets noticed, because it is honest. That stays fresh, because it is authentic. The perfect dressing for a beer Bengtsson considers “just as it should be.”

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The Guardians

December 16, 2013 | 2 Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief):  we have a new type of wine which we would like to brand in an interesting way.

The target consumer: mass market product of good value and good price. Foreign and Greek markets.

The design: The client gave us freedom to think in any possible direction in order to create a consumer friendly, interesting identity for the new wines, which will be sold in Greece and abroad. This is an old family of prestigious winemakers with close ties to the land, the vineyards and even the unique buildings situated since the 19th c. in historic buildings, at the areas of Mantinea and Nemea in the Peloponnese. Updated with organic farming methods, the company’s activity aims to produce high quality grapes and wines while protecting the ecosystem and the environment. All the above inspired a design based on the age old figure of the vineyard guardian: the scarecrow. An item of folk art, of basic necessity and common practice, the scarecrow has been the object of fascination by artists and village people alike. Festivals are organized around the world to celebrate the imagination and ingenuity involved in its making. Mousegraphics commissioned a well known Greek artist to draw and then make three different scarecrows to represent the white, red and rose labels. They were then photographed by a fashion and art photographer, with equal care. The brand name “the Guardians” is accompanied on the packaging by the small phrase: “to serve and protect the secrets of good wine-making “, and this summarizes our concept and its references.”

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Renee Voltaire

December 16, 2013 | 2 Comments

Designed by TBWA\ Stockholm | Country: Sweden

“TBWA continues to evolve the design for Renée Voltaire, this time in the breakfast product range. The body of work included conceptualization of the range as well as naming and design.

Renée Voltaire was one of the first players in the organic segment.  When the brand launched it was relatively unique in design.  Now, as more and more brands have taken organic positions and signal organic cues in their communication, it was time for Renée Voltaire’s design to take the next step – to once again stand out on the shelves.”

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Sixpence Stout

December 13, 2013 | 1 Comment

Designed by Midday | Country: United Kingdom

“With a subtle flavour profile of a traditional christmas pudding, our brief was to name and design this festive stout. Our solution, ‘Sixpence Stout’ was inspired by the coin traditionally baked into a Christmas pudding in Victorian times for good luck. The design references the Christmas pudding with a festive holly placed above the “O” of the stout and the brandy butter inspired waxing on the neck of the bottle. The design also takes influence from vintage ale labels of the period.”

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Student Work – Manuel Bortoletti

December 9, 2013 | 0 Comments

Designed by Manuel Bortoletti | Country: Italy

“The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto.

The products are not only bought here, but also consumed and studied. To offer that service, Tenuta Veneta is composed by a bistro, a shop and a place where it organizes cooking class, tastings and teaching.”

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Woodinville Whiskey Co.

December 9, 2013 | 0 Comments

Designed by David Cole Creative | Country: United States

“I am proud to work with Woodinville Whiskey Company. They are producing some fantastic spirits and they’re doing it with soul – and lots of local flavor (not to mention local grains). This project included an original label and carton design for their first ever straight bourbon. It’s a special moment for a young distillery to release their first straight whiskey – it takes years of patience and there’s no shortcutting it. I took the same approach on the package design.”

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Schaf Skin Care

December 6, 2013 | 2 Comments

Designed by TAXI | Country: Canada

“A minimalist approach to a newly launched organic skin care line for men.

Inspired by the natural ingredients, TAXI designed the logo and packaging with the idea of “less is more” at the forefront of their mind.”

Cheeky

November 25, 2013 | 0 Comments

Designed by Pearlfisher | Country: United Kingdom

“As part of a long-term relationship with Soho House Group and Cowshed, Pearlfisher has created Cheeky – a new total beauty brand that brings products and experiences together to complement the lifestyle of young, urban social butterflies. The work spans brand strategy, tone of voice, identity and packaging design.

Pearlfisher Senior Strategist, Jenny Dean, commented, “The key to this project was understanding how the Cowshed brand, which is revered around the world for offering luxurious, relaxing and naturally indulgent spa experiences, could go from spa to salon and speak to a new generation of fun-loving young women. The opportunity for Cheeky was to create a world of playful indulgence that projects attitude and spark, and helps women to create their own unique, captivating beauty.”

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Gunnarshögs Gård

November 24, 2013 | 0 Comments

Designed by Neumeister | Country: Sweden

“When a farm known for its artisanal oil and food products has been family owned for 4 generations, heritage and tradition form the usual brief. But Gunnarshögs Gård came to us looking for more — an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations.

With that challenge in mind, we sought to celebrate past success with a wholly modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and carefully chosen colour palette. Resulting in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.”

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Lucetta

November 15, 2013 | 0 Comments

Designed by Alvvino | Country: Italy

“Lucetta is an innovative set of two small magnetic bicycle lights which confirms the creative partnership between Pizzolorusso and the Italian company Palomar. 

Easily attached to several different parts of a bicycle, the two small lights – white for the front, red for the rear – are switched on and off with just one click. 

Designed to stay securely in place on even the bumpiest of roads, the lights give the option of a steady, slow or fast flashing beam, also selected with a ‘magic’ interaction.”

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Lovely Package

Curating the very best packaging design


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