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Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Jaja Tequila: A Packaging Design Inspired by Mexican Sunsets and Abstract Art
Explore the playful and artistic design behind Jaja Tequila’s packaging inspired by Jaliscan sunsets. Discover how the brand utilized social media platform, TikTok, to share their creative process.
Exploring the Unique Branding and Packaging Design of Fuji Cafe in Egypt
Explore Fuji, an Egyptian cafe named after Japan’s Mount Fuji, known as the Prosperous or Peerless Mountain. The cafe’s branding includes a typeface with curving waves and an icon symbolizing luxury at the peak.
Pepsi Introduces Limited Edition Peach and Lime Flavors
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Laphroaig’s Wellington Boot-Inspired Gift Packaging Design
Laphroaig leverages story-telling to engage new drinkers, transforming the iconic green wellies into a giftable, reusable packaging for their single malt whisky. The wellie-inspired design disrupts traditional Scotch packaging, adding a playful touch to the brand’s history.