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Revamping the Packaging Design of St Austell Brewery’s IPA, Proper Job: A Collaboration between Thirst and Tobias Hall
Discover the refreshing redesign of St Austell Brewery’s award-winning IPA, Proper Job. Thirst and Tobias Hall collaborate to merge the brand’s ale legacy with modern appeal, reinvigorating its identity for all generations.
Studio La Regina Designs Zafferano del Re
The “Zafferano del Re” logo features a contemporary depiction of King Alaric’s face framed within an irregular circle, evoking the design of ancient gold coins. Each package enhances this historical connection with a treasure map included inside, tying back to the legend of Alaric’s buried treasure.
Introducing Wildmoor: A New Blended Scotch Whisky Designed by LOVE for William Grant & Sons
Manchester-based creative agency LOVE presents Wildmoor, a luxury blended Scotch whisky by William Grant & Sons. The modern, minimalist branding captures Scotland’s rugged beauty, creating a unique and contemporary aesthetic for whisky enthusiasts.
Skittles Undergoes Vibrant Brand Refresh and Redesign by Elmwood London
“Skittles® has partnered with us to refresh their global brand, amplifying its storytelling and product innovation. The vibrant new ‘Nonsensical’ design aesthetic creates an experience-driven brand with playful, dynamic packaging designs.”
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.