Designed by Hook | Country: United States "The idea was to create a pulp-movie like look and feel for the wine. We needed to create a fun design to complement the fruity, floral flavor of the wine and give it a look that stands out in crowded wine shops."

Designed by BrandMe | Country: United Kingdom "Heineken UK’s leading lager Foster’s has unveiled a radical branding redesign that emphasises its Australian personality and accentuates the quality and modernity of the brand. The new look will be introduced to all brand ‘touch-points’ including packaging design, POS, customer and consumer marketing. All the new brand elements and packaging designs have been created by FMCG brand designers BrandMe and will be available in UK supermarkets and off-licences nationally from August. The new branding builds a strong point of difference for Foster’s in a market where most lager brands use heritage as a selling point.  The new design clearly presents a progressive and positive attitude with its Australian stance – communicating sunshine, fun, informality and inclusiveness. Gayle Harrison, Marketing Manager, Foster’s said: “The new visual identity represents one of the most significant changes in the brand’s UK history. It will revitalise the brand and add to the marketing momentum that is building on the back of the innovative advertising and sponsorship support we have put in place. Most importantly, the redesign will give Foster’s a powerful competitive advantage through the creation of an instantly recognisable brand mark that can be easily translated across all Foster’s branded materials.” John Wynne, Creative Director at BrandMe said: “Throughout the process it was important to consider all of Foster’s brand elements individually, and review their contribution to the overall brand expression. These elements were carefully researched with consumers to understand their value and equity.“ “The famous Foster’s roundel has been retained but made more prominent and contemporary – now showing cues of sunshine and freshness. This iconic new mark is central to the branding and will provide huge standout and aid consumer recognition for the brand going forward.” Other familiar elements of the brand design – the kangaroo, the ‘Amber Nectar’ statement and the unique, bespoke hand-lettered Foster’s typeface-  have also been enhanced and developed and a new ‘refreshing Aussies since 1888"

Designed by Sara Böttiger | Country: Sweden "Redesign of an Italian wine called Salice Salentino. In Sweden it costs approximately 7€, which is fairly cheap. When I did the research I realized that many people don't always remember the name of the wine. They remember the taste, the design of the label, etc, but not the name. In Sweden you can only buy alcohol in places called 'Systembolaget'. Systembolaget uses numbers on all of their bottles to identify different wines. Sometimes it easier to remember numbers than names. I wanted to use that in my design and I wanted the design to be simple and clean. The three circles are symbols that 'Systembolaget' uses to tell customers how the wines taste, if it's round, rough, etc. The symbols on the label are diecut."

Designed by brainCELLS | Country: Australia "As one of Australia’s must successful craft breweries, Little Creatures need to keep their packaging fresh. BrainCELLS redesigned the packaging for the boutique cider, Pipsqeak in early 2010. The Pipsqueak weightlifter has made way for a vintage pushbike and apple tree. The re-vitalised packaging is brighter and bolder increasing the standout of the product on the shelf."

Designed by Smith & Milton | Country: United Kingdom This simple design has a lovely vintage feel thanks to its flat red coloration and the beautiful line-art style woodpecker in a complementary hue.

Designed by Campoy Príncipi Domenech | Country: Argentina El Incidente (The Incident) is a graphic portrayal of Don José Miguel Viu's ill-fated hot-air balloon ride over his vineyards in Colchagua Chile.

Designed by STRANGER & STRANGER | Country: United Kingdom "Roscoe's is a backroom craft beer that pays homage to a speakeasy. The famous prohibition headlines fit on the necker."

Designed by brainCELLS | Country: Australia "This wine label design is inspired by a well-known surf break in the South of Western Australia. The illustration, inspired by the iconic Mambo surfwear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic. The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design."

Designed by Morris Pinewood | Country: Sweden It's nice to see the attention to detail and craft that goes into a majority of Scandinavia's beer packaging. Abro Organic Lager is a great example of this.

Designed by STRANGER & STRANGER | Country: United Kingdom "Zarco is a budget mixing tequila aimed at a younger crowd who don’t really care for the ‘old Mexico’ bit. The coloured glass gives amazing backbar standout."