Lovely PackageFeb 27, 2010

Designed by Nothing: Something: | Country: United States | Fonts used: Bracketed Modern Display, Sackers Gothic
“At the epicenter of California winemaking, perched on a hillside overlooking the bay, this Sonoma winery occupies the very first parcel of land ever to produce wine in California. Emil Dresel, a German immigrant with only a vine in his rucksack, built the Dresel & Co. name into the most celebrated vineyard of its time , only to be felled 60 years later by prohibition.
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Lovely PackageFeb 27, 2010

Designed by Melissa Nemec | Country: United States | Fonts used: Modified ITC Avant Garde Gothic
“Bro is the smoothest vodka imaginable and is born when cheap vodka is poured through a Brita filter under the watchful eye of a frat boy. Serve properly in novelty shot glass, or as a mixed drink in a red plastic cup.”
Lovely PackageFeb 24, 2010

Designed by imposible? comunicación | Country: Spain
“A redesign of labels with a more modern look and better brand presence. The design alternates the matte background with the glossiness of the vertical Laurona brand. There’s an added special effect as the wine is consumed: since the brand is transparent, the color changes as the wine is consumed, transforming from a black to a green bottle. An explanatory text about the wine is included. So as not to single out any language from the different international sales markets, a Latin extract from Pliny the Elder’s Naturalis Historiae was chosen, which reviews the excellence of the region’s wines.
Lovely PackageFeb 23, 2010

Designed by DesignersJourney | Country: Norway
“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage. The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”
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Lovely PackageFeb 22, 2010

Designed by Tank Design | Country: Norway
Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner.
Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.
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Lovely PackageFeb 21, 2010

Designed by Januar Rianto | Country: Malaysia
“The brief is to design an alcoholic bottled label as well as choose the right bottle, so it suits the concept chosen.”
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Lovely PackageFeb 19, 2010

Designed by AUGE | Country: Italy
“Castello is a brand which doesn’t have a big reputation and now is selling very well thanks to the new image. Bright plain colors and a new positioning. Since it’s born in 1997, the claim is: “Castello. The beer without a history”. For this reason, every bottle literally speaks for itself (on the neck) saying things like: ‘No history is better than a boring history’, ‘Our history is still to be written’, Liquid youth’.
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Lovely PackageFeb 18, 2010

Designed by Morris Pinewood | Country: Sweden
“Product and label design for Kaliber Beer and Åbro Breweries Sweden.”
Lovely PackageFeb 16, 2010

Designed by Morris Pinewood | Country: Sweden | Font: Plantin
“Label design for Original Vodka and Original Gin, Åbro Breweries Sweden.”
Lovely PackageFeb 15, 2010

Designed by Boldrini & Ficcardi | Illustration: Eugenia Barocci | Country: Argentina
“A brand new wine from Spain named EL PUÑO. Inspirated in the 1930s street graphics of political protest. (The winery was founded in the middle 30’s during Franco’s dictature, and their walls were hand painted with this kind of graphics).”