Lovely Package

Curating the very best packaging design

Pepperjack

June 19, 2014 | No Comments

Designed by The Collective | Country: Australia

“Brief: The new Pepperjack “Graded” tier consists of two wines, each specially created to drink with specific cuts of steak, and the client wanted this message to come across strongly. Our challenge was to ensure that the new wine looked like an integral part of the Pepperjack brand, which is largely identified through its cream label applied at an angle on the bottle, but with a completely individual personality. The brief was to come up with a solution that was as distinctive as – and complemented – the core tier’s highly recognizable cream label.”

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Mestres Coupage Blue Fin

June 18, 2014 | No Comments

Designed by Clase BCN | Country: Spain

“The blue fin is a kind of tuna. Mestres Coupage Blue Fin is a cava that has been specially created to go with this superb fish and also to raise a toast to all the fishermen, chefs and salespeople whose work is based around it.

The commission came with an explicit request by the client to use a plastic sleeve as the label for a bottle of premium cava—not an easy starting point given that this material is usually linked to mass consumer goods.

However, we embraced this request as a positive challenge to fill the bottle with a graphic design that would make it highly visible and easily recognisable on a sales display.

The artwork reflects its seafaring spirit, wrapping the bottle with a direct, easily recognisable graphic design. The typeface strikes a contrast with the pop pattern, giving the final result a serious, elegant touch in keeping with a premium product.”

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Arodama

June 18, 2014 | No Comments

Designed by Bob Studio | Country: Greece

“Branding, packaging design and naming for the Arodama family, a new series of traditional Cretan products, aimed mostly to foreign markets.

Both the given name (Arodamos is the tender shoot in the Cretan dialect) and the design of the whole series using vivid colors and illustrations, give a cheerful and playful character to the products. Food is one of the best joys in life, especially for the Cretans and we wanted to transmit that through our design. We drew illustrations for every product showing its basic ingredients and created a pattern that applies to all labels in order to achieve a consistent image for the whole product family.

Products and corporate identity share the same design elements in order to create a direct relationship between them and a strong consistent image. The design patterns and illustrations have been implemented in jars, olive oil and raki bottles, packages, press kits, bags and the website.”

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Tesco Revisionist

June 13, 2014 | No Comments

Designed by R Design | Country: United Kingdom

“Building on the ever growing trend for craft beers, Tesco have joined forces with Marston’s Brewers to launch their ‘Revisionist’ range exclusively in Tesco stores.

The range of bottled beers includes Hefeweizen Wheat Beer, Belgian Saison Beer, California Steam Beer, Dark India Pale Ale, American Hop Rye Pale Ale, Craft Lager and Pacific Hop Red Ale. Revisionist craft beers are the result of master brewer’s having free reign to ‘revise’ their favourite brewing recipes using contemporary techniques and ingredients to create truly unique and distinctive beers.”

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Carlsberg Nordic Collection

June 11, 2014 | No Comments

Designed by Safari Sundays | Country: United States

“Safari Sundays was challenged to design a range of bottles that celebrates the trademark Carlsberg hop leaf as well as the beer’s Danish heritage. Safari Sundays looked to Nordic landscapes and industrial design as their inspiration and translated these scenes onto the classic green Carlsberg bottles. The end result is a sleek and modern styling that plays with both transparent versus opaque spaces as well as matte versus high gloss contrasts.”

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Widmer Brothers

June 10, 2014 | No Comments

Designed by Ben Willett & Factory North | Country: United States

“Ben Willett, Oktoberfest: “The inspiration for this label comes from the constructivist and Bauhaus design movements of Germany, with a heavy layer of Zach Morris on top of that.” 

Tyler Segal (Factory North), Ray’s Amber Lager: “I was inspired by the classic look of sign painters’ hand-done lettering. I wanted to feature the Brothers’ dad Ray on the label since the beer was brewed for him. I illustrated him using an old photograph I was given. A simplistic, two-color design using white and amber evokes feelings of nostalgia.”

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Midnight Moon Artist Box

June 9, 2014 | No Comments

Designed by Device Creative Collaborative | Country: United States

“Piedmont Distillers sponsored music events throughout the summer. They asked us to create a gift for the musicians on the tour. Our main focus? Entertain and educate these guys on Midnight Moon moonshine, while keeping the design true to the roots of this great tasting spirit.

Recipients opened a wooden, screen printed box, inspired by old moonshiner crates, to find a card welcoming them to enjoy the Midnight Moon experience. Musicians were then greeted with an overview and history of the brand, along with cocktail recipes and “The Great Boredom Bust” activity book, designed to share details about the product and keep them entertained. (when the groupies weren’t around) Underneath, they found three individually wrapped jars of Midnight Moon, along with branded cups for enjoying the shine.”

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The Wines of Westeros

June 8, 2014 | No Comments

Designed by Common Ventures | Country: Australia

“Game of Thrones goes well with two things: screaming and wine.

It’s hard to sell screaming – so we’ve created and designed 12 different wine bottles, each based on a different house from Westeros. Pre-order a case at thewinesofwesteros.com.”

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Upland Brewing Welcoming Committee

June 5, 2014 | No Comments

Designed by Young & Laramore | Country: United States

“Upland Brewing Company announced today the release of “The Welcoming Committee,” a new twist on their traditional beer sampler pack that seeks to welcome fans—both new and old.

Containing twelve bottles of, as the packaging puts it, “Wheat Ale, Dragonfly IPA, and at least two other varieties of whatever the guys boxing it up were in the mood for,” the Welcoming Committee is, as its name suggests, an ideal introduction to the company’s beer for those new to the brand. It’s also a favorite of Upland fans, who appreciate its combination of old favorites (the flagship Wheat Ale and Dragonfly IPA) and randomly selected seasonal beers to try. (Those who know the brewery, also know that “whatever the guys boxing it up were in the mood for” perfectly captures the laid-back spirit of the culture.)

The packaging continues the style of the brand’s recent, extensive rebranding, with artwork and hand-lettered type by France-based BMD Design. The pack’s illustration—a hand holding a bottle—is designed to resemble a handshake, reinforcing the welcoming attitude of the name. The words “Bloomington, Indiana, Midwest, USA” are prominently featured, as well, staking Upland’s claim as a brewery proud of both its Hoosier and Midwestern labels.”

 

Chandon Summer

June 4, 2014 | No Comments

Designed by ButterlyCannon | Country: United Kingdom

“Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer.

The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the lead (US) brand team to adapt their thinking slightly and aim for the 2014 limited edition to be American Summer inspired with an internationally relevant feel.”

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Lovely Package

Curating the very best packaging design


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