Lovely Package

Curating the very best packaging design

Rum Blender

November 17, 2015 | No Comments


Designed by Front Page | Country: United Kingdom

“2011 marked the start of a quiet revolution happening in the whisky industry; the world’s first virtual whisky blending lab was launched online. Whisky Blender proved to be an award-winning smash hit and now, just four years on, they are launching Rum Blender.

Seven exquisite rums, handpicked for you to create your own bespoke blend by the bottle, simply blend it, name it, and before you know it you’ll proud be the owner of a truly unique bottle of rum unlikely to exist anywhere else in the world.

To celebrate the launch of the site they collaborated with award-winning design agency of 25 years, Front Page, to create a limited run of an engraved decanter set representing their story. These illustrations were all created on a single uniforming grid we had developed to ensure that – although three different designers were working on each individually – they would all work together and share the same style and weight.”


Gordon & MacPhail Whisky

November 16, 2015 | 1 Comment


Designed by Contagious | Country: United Kingdom

“Edinburgh agency Contagious worked in close collaboration with client Gordon & MacPhail to create the decidedly modern interpretation of traditional whisky packaging which was recently launched at The Royal Opera House, Covent Garden.

According to Creative Director and MD of Contagious, Matt Chapman: “This incredible liquid spent 75 years maturing in darkness and our brief was to interpret the client’s product proposition of sharing, owning and drinking by packaging and presenting Mortlach 75 Years Old to be displayed, shared and enjoyed by a new generation, not hidden away in a box to gather dust. We took that ‘spirit of sharing’ as the big idea behind our creative strategy.”

The agency’s starting point was the elegant teardrop shaped hand-blown crystal decanter that is the iconic feature of the Generations range of which Mortlach 75 is the newest release. Working with master craftsmen, Contagious introduced 75 ribbon-like channels, hand-cut into the crystal of each of the 100 decanters, which were then uniquely numbered. Marrying traditional craftsmanship with cutting edge technology, the team designed and commissioned a seductively tactile plinth which features 75 gently undulating ripples across its cool white surface (a subtle nod to Speyside’s soft water), to hold and display the decanter and two hand-cut crystal glasses. Each element was then packaged into a luxurious Aniline leather travel bag. James Hartigan, Senior Designer, explains: “This is a unique and luxurious weekend bag, perfect for the sophisticated traveller, it’s certainly not just a single-use presentation case. We wanted to create a package that’s designed to be unpacked for a whisky that’s meant to be drunk.”


Georg Jensen

November 13, 2015 | No Comments


Designed by Denomination | Country: Australia

“Leading drinks design specialist Denomination (formerly The Collective Design Consultants) has joined forces with Danish design house Georg Jensen to produce an innovative sparkling brand featuring a re-sealable closure and a sleek, elegant packaging design.

Designed for luxury Tasmanian brand Heemskerk, the Georg Jensen Hallmark Cuvée was a collaboration of creative minds – Georg Jensen and Denomination – each bringing a shared appreciation of refinement and minimalism, and a wealth of experience in their respective fields.

Denomination set out to capture the hallmark qualities of Georg Jensen craftsmanship and timeless aesthetic when designing this first-to-market re-sealable closure that is a permanent and integral feature of the sparkling wine packaging.


Chandon Holiday #BestieWishes

November 11, 2015 | No Comments


Designed by ButterlyCannon | Country: United Kingdom

“To kick off the 2015 holiday season, Chandon gave ButterflyCannon the opportunity to give their Blanc de Noirs sparkling wine a fresh, festive and shareable new look, that was perfect for parties, gatherings or even nights in with ‘besties.’

The bottle is wrapped in a shrink sleeve showcasing a series of playfully festive messages in the same contemporary tone of voice as Chandon’s female millennial consumers. Wrapping seamlessly round the bottle and designed to invite and maximise the opportunities for sharing on social media platforms, these messages reflect the fun, spontaneous spirit of the brand and its 2015 festive communication platform, #BestieWishes.”


Brewing Költur

November 10, 2015 | No Comments


Designed by The Kitchen | Country: Sweden

“The work is for a small craft brewery based just outside of Stockholm called Brewing Költur. Being a small start up with obviously no budget they asked for a label that they would be able to update themselves with low design abilities needed.

What we came up with was quite simple, and the answer was given to us in their name. Their name is a play on the words Brewing Culture (Brewing Kultur), they simply changed culture to Költur, ÖL in English means Beer, so this to us defined what the label should look like. We chose two (well crafted) low cost typefaces to reflect their first two beers, putting emphasis on the work ÖL and placing it on the front of the bottle. Simply stating ‘this is beer’.

The simplicity of the design means that the client from now on is purely in control of the whole beer process, from brewing to final labelling and design of the product. All they need to do is to choose a font that represents their beer and place the ÖL on the front. In this way is becomes for them a very natural experimental progression.”


Sandeman Cellars

November 9, 2015 | No Comments


Designed by VOLTA | Country: Portugal

“Sandeman challenged VOLTA to create a tourism multi pack of 5 mini-sized Porto wine bottles, for some strategic POS, Sandeman Cellars and Dutty Free’s. VOLTA should use Sandeman’s early 20th century iconic advertising materials, such as Jean D’Ylen’s “The Centaur” or Loxton Knight’s “Femme Fatale”, and incite customer’s to buy it as a gift for their family and loved ones.

VOLTA decided to create a customizable pack, resembling a postcard. The person buying the Tourism Pack could write a message in the front and address it to the person receiving the gift. With premium finishings, we ended up producing two postcard packs and a generic one, with Sandeman’s iconic symbol, the DON, as the protagonist.”


Blossa Annual

November 4, 2015 | No Comments


Designed by Scandinavian Design Group | Country: Sweden

“Challenge: since 2003 Blossa has launched an annual limited edition of glögg (mulled wine) with a new flavour and design. The launch is considered one of the prime happenings for Swedish glögg lovers. For many years, Blossa held an unthreatened position in new and innovative mulled wine flavours. Today, this is not the case. Competitors have started to catch up and launch their own versions of unexpected flavours as a means of competition. So what could we do to vitalize the brand further and manifest the position as a market leader?

Solution: when starting working with Blossa for the 2011 edition we created a design concept that could evolve and develop with each new annual release, moving the brand into a larger context beyond the packaging design and the perception of a traditional Christmas drink. The concept is based on new and interesting places where Blossa travels to find inspiration and exciting flavours. Coordinates on the bottle guide us to the exact destination that has inspired this year’s flavours.The taste of Blossa 11 is coffee, Arabica. A challenge every year is to find those right ingredients and flavours that goes perfectly with the traditional glögg spices. To find the ultimate coffee beans this year, Blossa went to El Salvador. The coordinates guide us to the plantation Finca las Delicias where the coffee is grown. The bottle is made in a brown matt, opaque finish with the year 11 distinctly printed and integrated in the coordinates.”


Kent Cider Company

November 4, 2015 | No Comments


Designed by Sand Creative | Country: United Kingdom

“The Kent Cider Company is proud of its traditional methods of production, but its outlook is more contemporary than most Cider brands. The redesign reflects this, while giving it a more vibrant and upbeat personality.

Navigation was difficult with the previous design so each variant was made more distinctive, starting with its own stylised tree, each bearing one huge fruit to communicate the single variety used in production. All the information below is held within its roots.

A hexagonal shape, inspired by the corners of apple crates, was also introduced to create a more distinctive badge, to which bold vibrant colours were added.

The detail continues to the bottom of each label. The Russet variant for example is also known as ‘old leather coat’ due to its rough skin. This is reflected in the illustration and the supporting graphic elements, such as the Alcohol volume holding shape which is also the sign for leather.”


Fine Swine

November 3, 2015 | 1 Comment


Designed by The MARK Studio | Country: South Africa

“This is a whiskey pulled together from a patchwork history of influences, in-jokes, and muddy adventures. It’s straight bourbon, made the traditional American way, but distilled in Australia. The name itself comes from the owner, who had previously gotten his hands dirty on the family pig farm. For all that, the labels are designed to evoke a premium product, made with care.”


Edinburgh Gin

October 29, 2015 | No Comments


Designed by Stranger & Stranger | Country: United Kingdom

“Edinburgh; elegant, neoclassical, home to The Scottish Crown Jewels and a small batch handcrafted gin.”


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Lovely Package

Curating the very best packaging design