Lovely Package

Curating the very best packaging design

Fernie Brewing Co.

October 10, 2014 | No Comments

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Designed by Also Known As | Country: Canada | Pair with: Rag & Bone

“The client and project overview: Fernie Brewing Co. is an award winning craft brewery located in the heart of the Kootenays. If you have every been to Fernie, you know the place is awe inspiring – and so is the team at Fernie and the great craft beer they make. They came to us with a big challenge: Re-invent our full line up of craft beer packaging but still keep the essence of the brand in tact. So, AKA made the trek up to Fernie to kick things off with our new client, drink some delicious beer and get down to work.”

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BRAND Bier

October 5, 2014 | No Comments

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Designed by VBAT | Country: The Netherlands | Pair with: Maison Kitsune

“BRAND is brewer of the local premium Pilsener with the oldest active brewery of The Netherlands.VBAT developed a new identity and bottle to reposition BRAND Bier as the unpolished authentic Pilsener, brewed in the quaint location in the south of the Netherlands. The new identity should reflect the long standing heritage and original ideal of small brewing mentality.  The returnable bottle needed to fit within the current standard bottling lines and carrier formats.”

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Sugar Island Rum

September 22, 2014 | 1 Comment

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Designed by Swig Studio | Country: United States | Pair with: A.P.C.

“In 1731, in accordance with the Regulations relating to His Majesty’s Service at Sea, British sailors were given a daily ration of rum. Coincidentally, mermaid sightings in the Caribbean rose significantly around this time. Sailors believed mermaids rescued shipwrecked sailors and brought them to Sugar Island. Many great ships have been lost at sea forever, chasing mermaids and looking for the mythical island. Swig created a brand identity and package that harks back to the colonial era while being perfectly relevant to today’s rum drinker.”

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Bib & Tucker

September 21, 2014 | 1 Comment

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Designed by Studio 32 North | Country: United States | Pair with: Filson

“The bourbon: During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Produced by 35 Maple Street SpiritsBib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.

The approach: Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”

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Deep Løve

August 27, 2014 | No Comments

Designed by Ostecx | Country: Poland

“Deep Løve is a collaboration of Alebrowar and Norwegian brewery Nøgne Ø. Our tasks were naming and packaging design of this unique beer. As a result, the Collaborative West Coast Belgian Rye Ipa hits the market in the bottle without traditional labels, but with a single-color prints directly on the glass”

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Tru Bru

August 21, 2014 | 1 Comment

Designed by Epic | Country: Australia

“Tru Bru, meaning ‘true flavour, brewery fresh’, is a high-tech system of take-home craft beer. With the bottles the primary vehicle and a great opportunity for customer interaction, a clear and engaging brand was developed around the uniquely branded glassware.

Three characters were developed for the three bottle sizes: Boris the bear (the ‘growler’), Fitzherbert Sinclair (the ‘squealer’) and Coco Voltaire (the ‘whistler’). Fables were written to profile each character and personality, whilst driving engagement to a wider audience. Naming, identity, store fit-out, collateral, apparel and proprietary drinking glasses completed the project.”

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Tanqueray Old Tom

August 19, 2014 | No Comments

Designed by Sedley Place | Country: United Kingdom

“Diageo is introducing a limited edition of its Tanqueray Old Tom gin with a revitalised label and pack designed by Sedley Place. The creative concept sees the reintroduction of Old Tom gin as a 1litre clear bottle for the bar trade, with a limited run of 100,000 bottles available for purchase. The Old Tom limited edition follows Diageo’s successful reintroduction of Tanqueray Malacca gin in 2013″

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Moolanda

August 18, 2014 | No Comments

Designed by Cornershop | Country: Australia

“Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.”

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Steel & Oak

August 6, 2014 | 2 Comments

Designed by Also Known As | Country: Canada

“Project overview: Steel and Oak Brewing Co symbolizes the modernness of today while paying homage to the craftsmanship of years long past. A bright young voice in New Westminster’s storied past, Steel and Oak is bringing a refreshed perspective and vibrant energy to the craft beer scene.

Supportive, open minded and encouraging clients like this remind us why we opened our doors in the first place. Champions of the process, Steel & Oak embraced the opportunity to get involved and realize their visions through our creative lens. The perspective and insights we gained through working closely and personably with the client helped us create design solutions that resonated early and easily.”

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Legend Distilling

July 30, 2014 | 1 Comment

Designed by Also Known As | Country: Canada

“The client and project overview: Legend Distilling came to us with a fresh idea to open a craft-based distillery in the heart of Naramata wine country in BC. They wanted to offer something different to the wine tour market and believed that the BC distillery industry needed something new and fresh. We worked with them to create a strategy for their initial product releases and a framework for future additions to the Legend family. We also focussed on taking strong product and lifestyle photos and created supporting print and website design to drive sales in the tasting room and distribution channels.

The design and creative solution: The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same traditional designs on the shelves – they wanted something that offered the market something new and unexpected. With ‘Stories worth Sharing’ as our central creative concept, AKA developed the overall brand as well as product names and packaging that leveraged local BC legends and worked with a local tattoo artist to create custom illustrations to bring the legends to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd.”

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Lovely Package

Curating the very best packaging design


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