Lovely Package

Curating the very best packaging design

Ozone Coffee Cold Brew

August 27, 2015 | No Comments

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Designed by Macfarlanes Assist | Country: New Zealand

“The Ozone Coffee Cold Brew were designed to serve both New Zealand and United Kingdom specialty coffee markets. The cap labels provide a proof of seal and indicate the origin of the single brewed coffee. The brown bottle is a nod to the days of old – vessels for rejuvenating elixirs and home-brewed beer. Presented on a hexagonal label, the gold foiling of the product label captures the eye and reinforces the attention to detail and craft that goes into making each brew by hand.”

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Jameson Bitters

August 14, 2015 | No Comments

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Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the brand and packaging design for the new Wild Sloe Berry Bitters, byJameson. This is a new, beautifully crafted and locally sourced Bitters brand from Jameson thatdelves into the brand’s Irish roots and flavours, and is designed to give influential bartenders anddrink enthusiasts new ways to enjoy and experience the iconic whiskey brand.

With the rapid growth in Bitters brands, a certain “type” of Bitters language is quickly saturatingthe category. Pearlfisher’s task was to create a visually distinctive look and feel for JamesonBitters, whilst ensuring we complement, respect and become a great companion to the Jamesonmaster brand.”

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Grumpy Mule

July 29, 2015 | No Comments

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Designed by Manifest Communications | Country: United Kingdom

“Grumpy Mule was a coffee brand in need of some love. And a bit of sass.

Not only did Manifest develop a butt-kicking logo, we also developed a tone of voice that challenged what the rest of the market was doing. Full of cultural references and tongue in cheek comments, the new Grumpy Mule brand has been receiving amazing feedback since it’s launch last month.”

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Raw Coffee Company

July 24, 2015 | 1 Comment

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Designed by Sawsan Al Qasimi | Country: Dubai

“Package redesign of a speciality coffee company based in Dubai, that provides freshly roasted single origin beans, and hand picked blends.”

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Etos Tea

July 9, 2015 | No Comments

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Designed by Milford | Country: The Netherlands

“Etos is the Netherlands’ best-known drugstore. It comes with a very wide range and lots of store brands. This is how Etos provides a perfect alternative to primary brands, always on the lookout for categories that will take the entire product range to the next level.

The team’s attention was drawn to the category tea that perfectly blends in with today’s consumers: a high-quality product that matches a natural, healthy lifestyle and which has every right to be among the store’s wellness products.”

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Street Fifty Eight

July 6, 2015 | 1 Comment

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Designed by Made Somewhere | Country: Australia

“Taking on the prestigious nature of the Upper East Side – Street Fifty Eight embodies the finest coffee inspired by the qualities and sophistication of this renowned New York Street. The brand and packaging is minimal and sharp, preserving the qualities and refinement of its contents, each holding a Signature Blend – ‘House’ and Single Origin ‘Nera’ and ‘Araé’.”

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Supersonic Coffee

July 1, 2015 | No Comments

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Designed by Brian W. Jones | Country: Sweden

“Supersonic was born with the mission to create a world class specialty coffee company. Apart from enjoying delicious coffee, the founders of the company also believe in the value of design and its power to differentiate, so it has been integral to the company from the very start. From the name itself, to the packaging and future coffee shops, the brand has positioned itself to stand apart from the bespoke aesthetic that is all too common in the industry.”

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Raselli Tea

June 30, 2015 | 1 Comment

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Designed by Plasmadesign | Country: Switzerland

“Raselli tea blends are made of organic herbs from the Swiss Alps. Protective aroma sachets preserve the precious scents and flavors of the natural ingredients. Each blend comes in a unique design featuring a signature color and an animal that is characteristic for the alpine area where the organic herbs are grown. The cardboard surface of the box stands for the naturalness of the product while the bright colors and playful illustrations are a promise of joy and pleasure associated with each cup of this marvelous tea. The design was created by Plasmadesign Studio, a multidisciplinary design agency based in Zurich.”

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Nutrilait

June 29, 2015 | No Comments

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Designed by TAXI | Country: Canada

“For its new brand identity, Nutrilait’s simplicity is featured. Far from the image of an immaculate and perfect lifestyle used in so many ads and magazines, the platform was built around the tag line “Real milk for real life.” Life is full of beautiful messes – chaotic mornings, kids who don’t want to wake up, spilt milk, and dinners in front of the TV. Life isn’t perfect – and Nutrilait wants to celebrate these beautiful imperfections.

“The synergy with the Saputo team was immediate,” says Pascal De Decker, Executive Creative Director and GM of TAXI Montréal. “From our very first meeting, we saw they had a true grasp of the stakes, and a real determination to find solutions. Too many clients stick their head in the sand when things aren’t optimal. Saputo isn’t one of them. We came up with unconventional ideas and they came on board.”

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Waterkant

June 29, 2015 | No Comments

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Designed by Studio Chapeaux | Country: Germany

“Waterkant is a locally roasted, premium coffee. It is known for its superior quality and taste. The production is water-neutral, it’s trade is fair to the environment and the producers. We were asked to develop a brand and packaging identity that could believably convey the values and attributes of the product. Just like a real brand ambassador, the Waterkant captain communicates all the distinctive features of the blend, including the idea of a water-neutral economy – reducing and offsetting its water-footprint.”

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Lovely Package

Curating the very best packaging design


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