December 17, 2014 | No Comments
Designed by Helms Workshop | Country: United States
“Kohana’s coffee is exceptional, but their brand identity was dated, out of sync with their values and missing the mark with contemporary coffee culture. With the brand poised to enter the national market and launch a new product line, it was a perfect moment to shun evolution in favor of revolution.
We proposed a bold transition from a dated packaging system to an identity focused on the islands that inspired the brand, its values and the ritual of enjoying a cup of coffee. To help, we invited artist Abi Daniel to capture the beauty and energy of the coffee plant. The result is a striking package that not only conveys a sense of Hawaii, but translates to just about anywhere people enjoy a moment of reflection.”
December 15, 2014 | No Comments
“Do your thing! Be it in super markets, gourmet food or tea shops, nowadays nothing but conventional tea that lacks design and quality comes across your way.We decided to change that and break with all traditions of the tea establishment. The brand name “POP TEE” is derived from the Pop Art movement which shocked the art establishment in the mid-50s in a way we want to shake today’s tea market. Our goal is to breathe new life into the industry by combining puristic design and vivid hues with organic teas of the highest quality. The idea of POP TEE is based on a clear-cut sustainability concept and social involvement which means that we environmentally friendly produce and ship our products and partner with Slum-Kinder Kunst, an organization that supports young children in Third World countries.”
November 26, 2014 | 1 Comment
“Kefir is a very tradicional drink in Lithuania. It is definately not a drink that is considered to be “cool” to drink. Vilkyškių pieninė – a producer of fresh milk products decided to change that. So we make a new packaging design for a youth oriented kefir – and the youngsters caught it and liked it.”
November 23, 2014 | No Comments
“When Devon-based Ashridge Drinks asked us to create a new identity and language for their premium and organic ciders and soft drinks, we were determined to challenge the category. The depiction of fruit remained vital, but we were able to approach it in a more symbolic way, creating miniature works of modern art using abstract fruit shapes to differentiate flavour and variant.
Combined with our brand line The Art of Fine Drinks, and a foiled signature-style logotype, the identity highlights the exquisite craft on which Ashridge has built its reputation. Vibrant yet premium, the identity possesses the flexibility to work in harmony across the brand’s entire portfolio, from sparkling champagne-style ciders, organic vintage ciders and non-alcoholic fruit drinks.”
November 15, 2014 | 1 Comment
“Counter Culture Coffee is pleased to unveil a new look for its products, with bold, colorful designs and biodegradable packaging—along with new product names for four of its six year-round coffees. Debuting on Friday, October 3rd, the update reflects the company’s continual evolution as an innovative coffee roaster—a leader within the specialty coffee industry for nearly two decades—and serves as the centerpiece of an overall aesthetic up-fit for Counter Culture that brings greater cohesion to the various facets of their business.”
October 6, 2014 | 1 Comment
Designed by McLean Design | Country: United States
“Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.”
October 5, 2014 | No Comments
“Bauhaus Brew Labs channels its namesake’s spirit of creativity, experimentation and playfulness in crafting a flavorful, imaginative and unique craft beer experience for its customers. Our approach was to follow their example in creating the brewery’s identity, with an eye on differentiating the brand in the marketplace and creating a disruptive presence on the retail shelf. The bright, primary brand palette is unconventional for the craft beverage shelf, and the quirky beer names were created by translating more traditional naming into German, and then back to English.”
September 22, 2014 | No Comments
“Single Origin vs mixed products: Friele has changed their product line strategy and as a part of this we cleaned up the Barista line. The old Barista line had both espresso and blends mixed in between the singles. By moving them out we made a stronger concept and a stronger and more logic product line by presenting single origin products only.
The re-design mission: The old Barista had over time become a blurry mix of 8 different blends and grinds and roasts.
The shelf impact was weak and the remote signals of each product could have been stronger.
We missed a stop-signal from a distance. We missed the freshness signal whole beans represents. We missed the link to micro roasted products.
New packaging machines gave Friele new packages and possibilities for new design. The packaging structure was not unique but well fitted for large industrial production. It also gave space for a more graphic look.”
September 14, 2014 | 6 Comments
Designed by Also Known As | Country: Canada
“The client and project overview: Earlier this year we gave ourselves a challenge: to re-imagine the traditional approach to packaging coffee and create something that we could share with our clients and friends – and so, Wishbone Brew was born. Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making — but worth the wait in order to share & enjoy it with some of our favourite people.
The design and creative solution: Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Turpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?
A bright yet soft colour palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sanding, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”
September 8, 2014 | 3 Comments
Designed by Super Tuesday | Country: Sweden
“Noa Relaxation is a new drink brand containing natural ingredients that helps to reduce stress as well as increase mental capacity. It was launched a couple of weeks ago in Sweden. But more countries will follow shortly.
We, Super Tuesday – a Stockholm based design agency founded by Yashar Niknam and Simon Kamras, has been involved in the project from the very beginning, and have developed everything from naming to brand identity and packaging design. The structural design/shape of the bottle has been developed in collaboration with the agency No Picnic.
The first flavours to be launched are Elderflower/Rhuburb, Crabapple/Gooseberry and Blueberry/Birch Sap!”