Lovely Package

Curating the very best packaging design

KÖLD

April 21, 2014 | 0 Comments

Designed by Slice Design | Country: United Kingdom

“Nick came to us with his idea of creating authentic high-quality RTD frozen cocktails and challenged us with the task of identifying a positioning, naming and packaging design for the brand.

The current competitors in the market did not emulate the flavour and quality of hand mixed cocktails. We identified a brand positioning for Köld, which focussed on the idea of sophisticated urban cool and tapped into the trend for all things Scandinavian. This allowed the brand to be clearly differentiated from the competitors who mostly focussed on fun with fruity sweet cocktails. Köld targets those who enjoy authentic cocktails and want to be able to recreate this taste experience at home. Köld cocktails are sealed into individual serve pouches which are placed in the freezer and then squeezed into your glass and served KÖLD, a perfect cocktail guaranteed every time.

As it is a frozen cocktail, we wanted something clear, pure and unique. The snowflake gave us the opportunity to create something bold and iconic for impact at fixture, whilst allowing the flexibility for individual flavour communication.”

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NibMor

April 21, 2014 | 0 Comments

Designed by Pearlfisher | Country: United States

“Pearlfisher New York has created the new brand strategy, tone of voice, brand identity, and packaging for organic chocolate brand, NibMor.

A premium snack brand that does things differently, NibMor was founded by two nutritionists with a love for dark chocolate, eager to share the health benefits of chocolate as part of an active lifestyle. The challenge for NibMor was how to create a cohesive brand message that was enticing to consumers, expressing their healthy point of difference in a desirable way on the crowded confectionary shelf.”

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2014 A’ Design Award Winners

April 16, 2014 | 0 Comments

Lovely Package presents the winners of the 2014 A’ Design Awards & Competition. Each year creative agencies compete for honor, prestige and international recognition.

The A’ Design Award & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others.

Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners at designmag.org.

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East Van Vodka

March 31, 2014 | 2 Comments

Designed by Cause+Affect | Country: Canada

“Odd Society Spirits is a small-batch craft distillery in the heart of East Vancouver and Cause+Affect was responsible for its entire brand including naming, logo, brand story and website as well as the distillery and tasting lounge interior design and individual product naming and packaging design along with copywriting.

East Van Vodka is the first spirit distilled by Odd Society, which opened its doors for business on Powell Street at the foot of Commercial Drive in late October 2014.”

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Mack Isbjørn

March 30, 2014 | 0 Comments

Designed by by north™ | Country: Norway

“In February 2014 Mack Isbjørn is back on the shelves after being away since 2007. This is the first project by north™ has taken on for Macks Ølbryggeri, the worlds northernmost brewery. The goal for Isbjørn is to establish it as a competitor to products like Tuborg pilsener and Ringnes pilsener who today dominate the lower price-bracet in the beer-category in Norway, and to recruit new customers to Mack.

The design lends it’s language from Swiss Modernism and challenges the traditional beer-design seen in the category, which makes it stand out on the shelf with great impact both in graphic language and use of color.”

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Alcoholidays

March 27, 2014 | 2 Comments

Designed by One Trick Pony | Country: United States

“This is the 10th year our agency is celebrating the “Alcoholidays,” so we had to commemorate the occasion in true, ridiculous, and overthe- top style. We created 12 new holidays for our clients to celebrate throughout the year, casted different men from the agency as models for each month, and put the ladies in control to flip the pin-up calendar stereotype on its head. We wrapped the whole thing up in a 2-color overprint technique that required custom decoder glasses to see, and bound it on a die-cut chipboard that was silkscreened inhouse. The result was 365 days full of Alcoholiday cheer.”

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Anchor Cheddar

March 27, 2014 | 3 Comments

Designed by Elmwood | Country: United Kingdom

“Global brand design consultancy Elmwood has revealed a new packaging design for the cheddar range from much-loved brand Anchor®. The redesign comprises block cheddar in mature, extra mature and lighter, as well as sliced and grated variants, and will be rolled out across supermarkets nationwide from February 2014.

Elmwood were tasked with creating a design that would perfectly balance Anchor’s® ‘Tastes Like Home’ ethos with a high quality product message. The new range look also needed to be recognisably Anchor® while achieving clear stand out in the crowded cheddar fixture.”

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Ultra Creative 2014 Gift

March 26, 2014 | 2 Comments

Designed by Ultra Creative | Country: United States

“A year-end pop culture cleansing dipped in the mystique of the French Quarter’s darker corners. Relax with a mug of hot chocolate elixir, reflect on 12 scourges that were visited upon us in 2013, and personally conjure a message from beyond to reveal what 2014 holds in store for you.”

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Student Work – Kata Moravszki & Richárd Lakosi

March 26, 2014 | 1 Comment

Designed by Kata Moravszki & Richárd Lakosi | Country: Hungary

“The Figula winery vineyards are located at Balatonfüred and its sounding places. One such place is Balatonszőlős – Sóskút. This winery is one of the most beautiful areas and it is mentioned as a crown jewel of the winery. From here came our idea to deal with the coat of arms of the two areas. In compliance with the rules of heraldic coat of arms the combination of the two places has been created. As a great shield the coat of arms of Balatonfüred embraces the coat of arms of Balatonszőlős in a shape of a heart. This is the Fess Point, the most important element of the coat of arms. Thus this sign embodies in a authentically manor the relationship between Wine, Winery and Sóskút-vineyard. 

In this concept we created a custom font for the winery that is modern, but also reflects to the basics of the heraldic emblems.”

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MM Identity Lab calendar

March 25, 2014 | 2 Comments

Designed by MM Identity Lab | Country: United States

“Every year, MM Identity Lab produces a calendar that correlates with the Chinese Zodiac. Because 2014 is the Year of the Wooden Horse, we decided to create a poker-inspired desk calendar that doubles as a deck of cards. The woodcut-style illustration and wooden holder play off of the Zodiac. 12 of the 52 cards in the deck represent the 12 months in the year and correlate with the four seasons. These calendar cards can be displayed on the wooden holder to guide a person through 2014. Come the next year, the calendar can hang around as a custom-designed deck of playing cards.”

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Curating the very best packaging design


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