June 16, 2014 | 0 Comments
Designed by Pearlfisher | Country: United States
“Task: To create a new expression for Blue Bottle’s New Orleans Iced Coffee, extending the intimate Blue Bottle experience from carefully curated cafes to a carton, reaching a larger audience and standing out on shelves in mass retailers.
Scope: Brand strategy, identity, and packaging design.
Solution: The new design for Blue Bottle’s New Orleans Iced Coffee stays true to the heart of Blue Bottle, challenging coffee category cues while remaining modest and utilitarian. Pearlfisher has elevated Blue Bottle’s current equities and clarified their word mark to increase its stature, simplifying messaging on pack and playing up the Blue Bottle blue to increase shelf impact.”
June 13, 2014 | 0 Comments
Designed by R Design | Country: United Kingdom
“Building on the ever growing trend for craft beers, Tesco have joined forces with Marston’s Brewers to launch their ‘Revisionist’ range exclusively in Tesco stores.
The range of bottled beers includes Hefeweizen Wheat Beer, Belgian Saison Beer, California Steam Beer, Dark India Pale Ale, American Hop Rye Pale Ale, Craft Lager and Pacific Hop Red Ale. Revisionist craft beers are the result of master brewer’s having free reign to ‘revise’ their favourite brewing recipes using contemporary techniques and ingredients to create truly unique and distinctive beers.”
June 13, 2014 | 1 Comment
Designed by Cue | Country: United States
“We recently designed the Thymes Studio Collection, a new line of bath and body products that appeal to a broad audience of fragrance enthusiasts.
Meant to inspire discovery, the Studio collection offers a fresh, contemporary presence while also supporting Thymes’ credentials as artisans of fine fragrance. The Studio Collection features six fragrances inspired by botanicals and rooted in nature. The new look and feel influenced packaging materials, product details, retail display and more.”
June 12, 2014 | 0 Comments
Designed by Tag Collective | Country: United States
“Exo’s mission is to normalize the consumption of insects. Insects are a far more sustainable food source than poultry, fish or meat and have just as much nutritional value. For their first product Exo has created a delicious protein bar from cricket flour.
Building a brand that encourages Western cultures to challenge the taboo of eating insects is no easy task. Exo’s identity and products were designed to showcase the brand’s natural curiosity, universal appeal and visionary mission. The copy invites the adventurous and reassures the health conscious by touting the benefits of cricket flour.”
June 12, 2014 | 0 Comments
Designed by Studio Chapeaux | Country: Germany
“The two gourmet cosmopolitans Lapp & Fao send home sweet chocolate greetings from the most far away places you could possibly imagine. Taking you on a journey of chocolate discoveries. Pure and totally handmade. They are crafted from the finest chocolate filled with a selection of the freshest ingredients. Lapp & Fao Chocolate Postcards are an ode to high quality, attention to detail and the love for adventures.”
June 11, 2014 | 0 Comments
Designed by BARDO | Country: Australia
“Zamora shows its strongest side with character and commitment with the present, without ever losing sight of its traditions.
We focus on a brand that calls us to discover their morphology. A brand that reflects the values of honesty and tradition demonstrated in caring for the manufacture of its products.
A brand that seeks to be young, but with a clear trend towards maturity.”
June 11, 2014 | 0 Comments
Designed by Safari Sundays | Country: United States
“Safari Sundays was challenged to design a range of bottles that celebrates the trademark Carlsberg hop leaf as well as the beer’s Danish heritage. Safari Sundays looked to Nordic landscapes and industrial design as their inspiration and translated these scenes onto the classic green Carlsberg bottles. The end result is a sleek and modern styling that plays with both transparent versus opaque spaces as well as matte versus high gloss contrasts.”
June 10, 2014 | 0 Comments
“Ben Willett, Oktoberfest: “The inspiration for this label comes from the constructivist and Bauhaus design movements of Germany, with a heavy layer of Zach Morris on top of that.”
Tyler Segal (Factory North), Ray’s Amber Lager: “I was inspired by the classic look of sign painters’ hand-done lettering. I wanted to feature the Brothers’ dad Ray on the label since the beer was brewed for him. I illustrated him using an old photograph I was given. A simplistic, two-color design using white and amber evokes feelings of nostalgia.”
June 10, 2014 | 2 Comments
Designed by Antonio Dominguez | Country: Spain
“The leading European in-flight catering company’s goal was to create an unbranded packaging to communicate an ecological and healthy product to introduce in the Scandinavian air market. The packaging design consists in cardboard boxes with transparent windows and simple paper bands to confer unity. Clouds can be removable from de paper bands to show the product inside.”
June 9, 2014 | 0 Comments
Designed by Device Creative Collaborative | Country: United States
“Piedmont Distillers sponsored music events throughout the summer. They asked us to create a gift for the musicians on the tour. Our main focus? Entertain and educate these guys on Midnight Moon moonshine, while keeping the design true to the roots of this great tasting spirit.
Recipients opened a wooden, screen printed box, inspired by old moonshiner crates, to find a card welcoming them to enjoy the Midnight Moon experience. Musicians were then greeted with an overview and history of the brand, along with cocktail recipes and “The Great Boredom Bust” activity book, designed to share details about the product and keep them entertained. (when the groupies weren’t around) Underneath, they found three individually wrapped jars of Midnight Moon, along with branded cups for enjoying the shine.”