Lovely Package

Curating the very best packaging design

Juuri

May 23, 2014 | 1 Comment

Designed by Werklig | Country: Finland

“The distillery is based in the heartlands of Finnish Ostrobothnia. The first batch of the whisky won’t be available until 2017, but an initial product called Juuri (Root) is already in production to be used in cocktails. More products will be developed and made in small batch style as the production evolves. The company also has clear-cut plans for entry into the international market, aiming boldly at global metropolises such as London, Berlin, Hong Kong and Tokyo.

This sort of brand evolution meant that the identity needed stand the test of time and changes: it had to be clean, fresh and easy to use still after a couple of years when the first whiskys are matured.”

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Beer Bread

May 23, 2014 | 0 Comments

Designed by Carine Nguz | Country: DR Congo

“You like bread. You like beer. You’ll love BarrettsRidge Beer Bread. What started out as one of Grandma’s secret family recipes is now available to all who reckon that the time has come to end the unholy separation of beer and bread.

This product speaks for itself. Made by a real person and truly simple to prepare; it naturally looks, smells and tastes delicious. I wanted to create packaging that doesn’t feel mass-produced, that evokes wholesome home-baked goodness and a fresh twist on heritage.”

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PUMA Tricks

May 22, 2014 | 1 Comment

Designed by Neighbour | Country: United Kingdom

“To announce the release of the Tricks collection we designed a limited edition presentation box that was sent out to writers, bloggers and PUMA footballers.

The box is made from 4 odd-coloured compartments which house each of the boots in the collection. Concealed magnets hold the sections together creating an adaptable and playful way of holding the 4 boots.”

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Heckler Design

May 22, 2014 | 0 Comments

Designed by RMA | Country: United States

“We were tasked with updating existing direct to consumer packing for Heckler Design.Maintaining the brand ideals of using honest, simple and functional materials was of utmost concern. The design was created to be flexible enough to adapt the many variations of products, both color and supported device. We were able to do this using a clean one color design that’s not dependent on a different package for each color or device variation. We designed labels too quickly help identify the product color and also allow for quality assurance sign offs, while adding life to the overall look.”

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The Bible of Barbecue

May 22, 2014 | 0 Comments

Designed by JWT Brazil | Country: Brazil

Some might argue that this doesn’t classify as packaging, others will say it does. Either way, this is amazing.

“Barbecue is a major passion in Brazil. And Tramontina is the leader in kitchen supplies, with a complete line of barbecue accessories. Now, in order to increase customer loyalty, the brand has released The Bible of Barbecue.

Created by JWT Brazil, it’s not only a book that shows you how to make the perfect barbecue. It actually helps the reader in doing so by offering pages that turn into barbecue utensils. There’s a page made entirely of coal. A page made of salt, a sharpening page, even a wooden cover to be used as a chopping board. All of them organized in the exact order you need for cooking. And of course, there’s also a page that turns into an apron. So that everything, including the reader, looks perfect down to the last little detail.

So far The Barbecue Bible has been sent to master barbecue chefs in Brazil and it will soon be available in selected bookstores.”

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Matt’s Brew

May 20, 2014 | 0 Comments


Designed by Jackson Willits | Country: United States

“Matt’s Brew is just that—beer brewed by Matt Flores, a fellow Seattle-based designer. When he mentioned needing packaging for a CDA this winter, we started ideating and decided the beer should be a play on the notorious rain and darkness we experience here in the Pacific Northwest. From there, I chose to create a design and illustration that’s somewhere between the classic WPA national parks posters and a New Yorker cartoon. This jaded snowman is dedicated to all the folks who spend their short daylight hours in grey and soggy concrete jungles.”

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Economy

May 20, 2014 | 1 Comment

Designed by Facing | Country: Switzerland

“The brand identity of the economy line stands for a strong cost-performance ratio. The economy range focuses on price without being positioned on the lowest level. The legal requirements are more than met.

The line delivers brand quality for a good price as well as a wide product range. The quality of the food is as good as the products of any manufacturer`s brand.”

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PICNIC

May 17, 2014 | 0 Comments

Designed by TAXI | Country: Canada

“The challenge: When our client came to us he knew Toronto was hungry for a grab-and-go lunch spot that focused on fresh, quality food. He came to us with a big ask and a clean slate: create a retail brand from scratch that breaks through the competitive quick-serve food service category.

The approach: Busy people want food that’s delicious, unpretentious, and affordable, so we gave them a PICNIC. It’s a brand name that stands for the kind of quality and charm you’d find in your own wicker basket on a sunny day in the park. And drawing inspiration from a classic picnic staple, the watermelon, we developed collateral pieces as fresh and fun as the food.”

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Barbière

May 17, 2014 | 0 Comments

Designed by The Woork Co | Country: Spain

“It’s always great when a great product arrives at your desk and you have to name it, brand it and package it. That’s what happened when this awesome belgian beer produced in Toledo, Spain arrived to our hands. Artisan Beer’s Market has been terribly growing for the last year and we needed an eye-catching name and image to make it look different from its competitors when someone is about to order a beer in a bar. Barb & BIère (Beer in French) made the name and beards and different hair tones made the pack for the different varieties. All of it wrapped with a sense of artisan made, from the illustrations and the lettering to the printed materials’ choice. “

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Elefante Project

May 15, 2014 | 0 Comments

Designed by Elefante Project | Country: Brazil

“Exclusive gift of 100 limited edition pieces. The idea of offering a unique blend of tea came to stimulate a break moment and encourage the slowdown. We visited the Tea House Paratea, and after an afternoon tasting various ingredients we developed four special blends for the Elefante Project. Delivered in a charming glass and four different labels, carefully designed referring our special care with the organic tea.”

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Lovely Package

Curating the very best packaging design


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