Lovely Package

Curating the very best packaging design

Carpe Diem

October 20, 2015 | 0 Comments

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Designed by 43’OZ | Country: Moldova

“The target audience of this product became young people who lead an active lifestyle, trend makers, those who live a full life. The customer and the wine author itself were ready for a new, creative approach for a product design, and the client addressed several agencies before settling upon a concept offered by our studio.

A special thing about the design of Carpe Diem wine is that it’s not created by traditional stereotyped solutions that are usually used for wine labels. At the heart of a design there is expression and emotion which are more important in RTB-factor for the chosen target audience.”

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Cosmedicine

October 20, 2015 | 0 Comments

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Designed by Established | Country: United States

“Created in 2003, Cosmedicine is founded upon a legacy of European-based aesthetics treatment. The company operates with an ethos and philosophy rooted in accordance with its originating professional standard of high-quality, results-based, luxurious yet affordable skincare. Established’s 2015 rebrand of Cosmedicine elevates the containers to the quality of the formulations. Notable distinctions include ombre-colored cylinder packages, hand-applied seal embellishments, and embroidered drawstring duster bags for travel and storage.”

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Zhi Cell

October 20, 2015 | 0 Comments

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Designed by Shaun Steele | Country: United States

“Premium packaging design for Alphay’s Zhi Cell, a nutritional mushroom powder blend that provides enhanced energy, cellular strength, mental focus and physical well-being. This custom clamshell box with a magnet closure has a soft touch white exterior with red foil stamping, a red interior which houses 30, pearl stick packs with gold foil lettering.”

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Warner Edwards

October 19, 2015 | 1 Comment

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Designed by Biles Inc. | Country: United Kingdom

“Biles Inc. were appointed by Warner Edwards to create the brand strategy for their super premium gin, following a four way strategic pitch. 

The redesign has included consideration of the key brand equities and their expression across packaging on four variants: Dry, Sloe, Elderflower and Rhubarb, as well as on-line, POS and launch communications.

Anthony Biles, Founder and Creative Director of the London Agency said “Warner Edwards Gin is uncompromisingly good. The craft and knowledge that goes into the product is exceptional and the bond between the two founders very evident. The story behind Warner Edwards is rich, and deep and we have used it to inform the design.”

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Smells Like Spells

October 19, 2015 | 1 Comment

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Designed by Edvardas KavarskasGintarė Ribikauskaitė | Country: Lithuania

“Smells Like Spells production is a harmonized combination of natural fibre, ecology and a drop of esoteric know how. Each product is hand made, followed by original recipes, synchronised of both – traditional folk wisdom and experience, also modern perfumery, candle and insence craft methodology. We discover the tender distance between daily usage of unique products and the touch of magic in our life. A kind of charming exclusive game that brings a piece of secret to our routine.

The essence of Smells Like Spells packaging is to keep all products opened, vital and transparent. Role designed calls to assist not to persist. The second Smells Like Spells is taken, you appear in a pleasant unpacking adventure. We contribute towards the luxury of less – subtle and elegant. This is the reason why material and ingredients chosen are natural and laconic, followed by design which first brings that delight sense of touching.”

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J.A. Seawolf

October 16, 2015 | 1 Comment

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Designed by Field | Country: Latvia

“J.A. Seawolf inspiration is old sailor’s stories of the adventures. These stories are so ancient, that the thin line with reality has been erased completely for the enjoyment of our fantasies – gigantic sea creatures, mystic islands and devastating hurricanes.

Label design tells these stories with featuring the elements of the tale. Each product has a unique story to tell, that creates a series of adventures. This approach is opening limitless possibilities for the new product lines in the future – with new adventures.

To differentiate the product flavours we are using pastel colour fields for taste description. Main design element – hand drawn story illustrations are to attract attention to the product in the shops and to evoke the interest about the brand. By creating this product I want to tell exciting stories that are united with exquisite taste and company’s heritage.”

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Cruse Wine Co.

October 16, 2015 | 1 Comment

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Designed by Force & Form | Country: United States

“With the growing popularity of boutique wines, it has become increasingly important for small producers to embrace packaging that is expressive, intriguing and atypical. To do so, we drew inspiration from the Cruse Wine Company’s maverick attitude by contrasting tradition with irreverence. As winemaker Michael Cruse puts it, that juxtaposition reflects his goal to “return to California roots and California classics…but doing it in a modern way.”

Because the winery also specializes in rare varietals such as Valdiguié and Saint Laurant, we recommended an image-dominant label to encourage curiosity. So instead of a consumer asking themselves “What is Valdiguié?”, they ask “Is that a cow?” The cow is familiar and familiarity warms them up to exploring something new. On a humorous note, we once overheard a customer ask her friend “What’s Valdiguié?”. Her friend replied “I don’t know, but the label looks great. Let’s try it.”

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Henderson’s Cider

October 15, 2015 | 1 Comment

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Designed by Sand Creative | Country: United Kingdom

“The Henderson’s range from the Kent cider company offers a more traditional flavours to the core range.Previous designs eluded to a Victorian age and we really expanded on this idea. Each variant is inspired by a different Victorian poster style. The toffee apple takes inspiration from old circus posters, the Elderflower is inspired by botanical book plates and the Spiced cider models itself on Victorian elixirs.”

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Big Cork Vineyards

October 14, 2015 | 0 Comments

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Designed by Jar Design | Country: United States

“Big Cork Vineyards, a startup winery in Maryland, came to us with a problem: they wanted to make a BIG impact as they launched their new winery and 10,000 sq ft state-of-the-art tasting room… but they were stuck with fragmented and out-dated graphics from a local design firm assigned to the initial round of design efforts for the project. Jar’s goal was to rebrand, giving Big Cork a palette of unique, proprietary and memorable assets to rebuild on, so that the name didn’t always overshadow the product, or the guest’s experience, in an overtly sexual way. Once the key attributes of the brand were solidified (clever, unexpected, happy, adventurous, playful and discover) we were free to create a wide range of designs, labels, stationery, photography, signage, interior design, and more… relaunching to much press, fanfare and success.”

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Mumm & Co. Limited Edition

October 14, 2015 | 2 Comments

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Designed by Alex Trochut | Country: Spain

“Typographer and Illustrator Alex Trochut brought his Barcelona-meets-Brooklyn flare to this interactive, digital art installation featured at ART.FAIR, the highly anticipated German trade fair for modern and contemporary art.  Alex teamed up with the popular champagne brand Mumm & Co. to design the brand’s newest limited edition bottle that is set to be released in Spring 2016.  He uses both hand sketching and digital art mediums to transform the many flavors of Mumm into these abstract patterns and interactive displays.”

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Lovely Package

Curating the very best packaging design


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