Lovely Package

Curating the very best packaging design

Nordic Kiwi Brewers

September 16, 2015 | 1 Comment


Designed by Nathan Parker | Country: Sweden

“Kerryn and Craig are two guys, born and raised in New Zealand and are now living here in Sweden. In 2014 they established Nordic Kiwi Brewers (NKB) with a very simple goal. Create epic craft beer that showcases the finest New Zealand hops. The brief was to create a unique graphic identity and packaging design that would communicate their journey and the concept of duality. Nordic Heart combined with Southern Soul. The main feature of the design is based on a black and white pattern, this developed using elements from New Zealand, Sweden and the ingredients that go into making beer. The resulting design is clean, fun and has endless possibilities for the future ahead.”


O/O Brewing

September 16, 2015 | 0 Comments


Designed by Lundgren+Lindqvist | Country: Sweden

“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.”


Yellow Images — Exclusive Mockups for Branding and Packaging Design

September 14, 2015 | 2 Comments


Yellow Images — Exclusive Mockups for Branding and Packaging Design

Mockups are a giant step forward in the field of packaging and branding design. With mockups the working process of each designer is getting easier, faster and more efficient. A new startup has been launched with the aim to help branding and packaging designers as well as students, packaging manufacturers and other creative specialists.

At the beginning of this year, a team of young and talented designers launched a project called Yellow Images. What is it all about?



September 9, 2015 | 1 Comment


Designed by Atipus | Country: Spain

“The thirsty vines stretch their roots downwards through the earth, opening up little paths through the red clay, our clay, the clay of El Masroig.

For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.

The strata tell the story of the soil, its composition and thus the character of the grape.In the labels, more than representing one type of soil, we aim to communicate through an abstract vision of this layer the wine you´ll find in the bottle: fresh, fruity, dense, wood, etc.”


Sam Adams Infinium Ale

September 8, 2015 | 0 Comments


Designed by Adam&Co | Country: United Kingdom

“Sam Adam’s Infinium Ale is a new style of champagne beer born from the mastermind collaboration between the brewers of Weihenstephan and Samuel Adams. Using only the four traditional beer ingredients, European heritage, and some solid American ingenuity, this beer defined a class of it’s own. We were honored to design the packaging for this limited-edition celebratory libation, released each year around the holidays.”


Tony Ferguson

September 8, 2015 | 0 Comments


Designed by Maud | Country: Australia

“The chal­lenge was to repos­i­tion Tony Fer­guson as an edu­ca­tional life­style pro­gram that helps people re-engineer their approach to food and health – not just a quick-fix meal replace­ment diet. We needed to edu­cate con­sumers about health­ier liv­ing, encour­aging them to form a new rela­tion­ship with food and move from a weight-loss men­tal­ity to life­style change.

Our strategy was to empower people with the con­fid­ence and know­ledge to take con­trol of their rela­tion­ship with food.

We estab­lished a new brand iden­tity and a set of basic out­comes that the brand had to rep­res­ent.
– Mod­ern, yet able to with­stand the test of time.
– Phar­ma­ceut­ical whilst not feel­ing cold and imper­sonal.
– To sup­port the ‘life­style’ nature of the brand, the design had to feel like some­thing people would be proud to asso­ci­ate with.
– Re-establish Tony Fer­guson as an expert and trus­ted brand — a cham­pion of healthy eat­ing and education.

Launched in Janu­ary & Feb­ru­ary of this year, sales have already increased year on year and anec­dotal feed­back sug­gests that the new brand iden­tity is receiv­ing pos­it­ive acknow­ledge­ment across the board includ­ing the trade and other key stakeholders.”


Llanllyr Source

August 31, 2015 | 0 Comments


Designed by Adam&Co | Country: United Kingdom

“Since 1180, the organically farmed fields of Llanllyr, Wales has been producing near perfect natural spring water. In 1999, a member of the same family who had been farming the land for over 300 years started bottling and distributing the water under the brand name Llanllyr Source. Source quickly became recognized by the world’s leading hotels, sommeliers, and chefs as one of the most perfectly balanced, purist tasting natural spring waters.

“Source hired Adam&Co., in partnership with Adned, to contemporize the brand. Our goal was to better tell the brand’s rich history to a modern audience, re-establish the brand’s luxury positioning, and to introduce a new line of flavored mixers based on the same brand name. This came to life through a new brand strategy, brand identity, messaging and packaging. The location and history are key to the brand’s story which we communicated through the use of a map texture and consistent use of the words “Since 1180.”


Ozone Coffee Cold Brew

August 27, 2015 | 0 Comments


Designed by Macfarlanes Assist | Country: New Zealand

“The Ozone Coffee Cold Brew were designed to serve both New Zealand and United Kingdom specialty coffee markets. The cap labels provide a proof of seal and indicate the origin of the single brewed coffee. The brown bottle is a nod to the days of old – vessels for rejuvenating elixirs and home-brewed beer. Presented on a hexagonal label, the gold foiling of the product label captures the eye and reinforces the attention to detail and craft that goes into making each brew by hand.”



August 26, 2015 | 0 Comments


Designed by Moruba | Country: Spain

“Pirineos is a wine from Somontano in need of a new image. The natural surroundings of this winery inspired us to feature the figure of a horse as a metaphor for untamed and exuberant nature that, guided by the hand of man, can produce its best fruits.

“There is a profound impulse in nature. Like a wild and noble animal that we are allowed, sometimes, to attract and to form. Pirineos gives shape and expression to the spirited bravery of Somontano”.


Fibonacci’s Wine

August 24, 2015 | 2 Comments


Designed by Onice Design | Country: Italy

“In the XIII century, the Italian mathematician Leonardo Fibonacci discovered a sequence of numbers with a particular feature: each numbers is the sum of the previous two. The sequence (1, 1, 2, 3, 5, 8, 13, 21, etc) appears many times in nature, describing a wide number of biological settings: branching in trees, arrangement of leaves in a stem, the flowering of artichoke, the spiral of shells, the seeds on a sunflower. It is also widely used in design, geometry, architecture, computation, art.”


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Lovely Package

Curating the very best packaging design