Lovely Package

Curating the very best packaging design

BANG

October 20, 2014 | 15 Comments

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Designed by Wunderbar | Country: Russia | Pair with: Deus Ex Machina

“We created a condom brand BANG and a package design for it. Our challenge was to create the true men’s condoms. We wanted men to feel like real warriors when they buy them. Condoms are their bullets, packages are their clips and sex is their battlefield.”

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INSHAPE

October 19, 2014 | 0 Comments

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Designed by AplusM | Country: Sweden | Pair with: Mr. Kim

“INSHAPE is a professional hair care label that infuses the very best ingredients that the Nordic nature has to offer. The brief was to create a visual identity for INSHAPE and a packaging design concept for the product series: INCURL, INFORM, INREPAIR and INVOLUME. The main elements of the identity are letterforms created from simple shapes. The idea is to help the customer easily identify the product suited to their individual need. The overall impression is confident, clean and timeless.”

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Just Laid

October 19, 2014 | 4 Comments

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Designed by Springetts Brand Design Consultants | Country: united Kingdom

“Brief: We were asked to develop concepts that explored hypothetical positionings for how eggs could better satisfy or respond to consumer needs.  One of the many thoughts we had was how this commodity category could respond better to concerns related to CSR issues such as food miles and related freshness.  We were intrigued by the notion that, while early adopters of CSR issues find it easy to support a cause, it is harder to convert mass-market consumers unless there is something in it for them – such as supporting locally laid eggs.

Solution: Our solution was to emphasise the benefit of locally laid eggs to consumers through a cheeky brand name that reinforces the idea of freshly laid eggs straight from the hen.  The creative execution is a selection of playful caricatures of hens laying eggs with three different poses/expressions for each of the three variants.”

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Student Work – Marcel Messner

October 19, 2014 | 1 Comment

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Designed by Marcel Messner | Country: Germany | Pair with: Converse

“Honest, authentic, strong – that’s KOLBEN, a real beer for real men. It’s the perfect refreshment after you spent a whole day in the forest chopping wood for your fireplace.

In this student project of the masters-program Packaging, Design & Marketing at Stuttgart Media University in Germany the task was to create a unique beverage brand including marketing, packaging and graphic design. From the earliest concepts to the production of the bottles and secondary packaging, we produced everything in-house at the University.”

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Levi’s Basics

October 10, 2014 | 0 Comments

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Designed by Mad Projects | Country: Unites States | Pair with: Levi’s Made & Crafted

“To launch Levi’s Basics, the brand’s new line of men’s socks, t-shirts and underwear, Mad Projects (the licensee behind the brand) knew they had to think outside of the traditional 3-pack of briefs. With a product that stands out for its traditional denim elements, they wanted a package that was both aesthetically pleasing and functional. Each package of the 3 Series line is designed to be a keepsake, a memento and used for more than just holding boxers on store shelves.

The 200 series box is designed as a working match strike.

The 300 series is a resealable Tyvek bag, perfect for keeping coffee grounds fresh.

And the 400 series is made of authentic wood paneling.”

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Fernie Brewing Co.

October 10, 2014 | 0 Comments

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Designed by Also Known As | Country: Canada | Pair with: Rag & Bone

“The client and project overview: Fernie Brewing Co. is an award winning craft brewery located in the heart of the Kootenays. If you have every been to Fernie, you know the place is awe inspiring – and so is the team at Fernie and the great craft beer they make. They came to us with a big challenge: Re-invent our full line up of craft beer packaging but still keep the essence of the brand in tact. So, AKA made the trek up to Fernie to kick things off with our new client, drink some delicious beer and get down to work.”

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Gum On

October 7, 2014 | 2 Comments

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Designed by mousegraphics | Country: Greece

“The briefing (in brief): We are looking for a fun packaging to introduce our gummy jellies.

The target consumer: Children, teenagers and even adults with a sweet tooth. 

The design: The product’s name served as an inspirational starting point: we opted for a strong and funky illustration which would reference the “GUM ON” word play and also allude to the chewy, gummy texture of the jellies. Our specialized designer devised a new ‘character’ who covers most of the package in a way calculated to work very well on the shelves and is color-transformed according to taste specifics (fruits, cola etc.). The front and back of each package allows for funny combinations of pop bright faces with its neighboring package, big cartoon lips snatch the jellies from the transparent part of the container and the whole lot speaks of a sweet, happy and colorful experience.”

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Jammy Yummy

October 7, 2014 | 0 Comments

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Designed by Hey | Country: Spain | Pair with: Oliver Peoples

“A new company based in Miami. Their hand-made range of savoury vegetable jams​​ is fun food and snacks made for sharing.

The labels are a set of random die-cut perforations where the holes suggest the constant nibbling that the food provokes.”

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True Organic Juice

October 6, 2014 | 1 Comment

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Designed by McLean Design | Country: United States

“Grimmway Farms, the world’s largest carrot grower from California’s lush Central Valley, wanted to place an honest-to-goodness, fresh-fruit-and-veggies line of beverages into the fast-growing premium refrigerated juice category, and recruited McLean Design to help create a new brand that captures the essence of their family farm growers.”

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Foods Cross

October 6, 2014 | 0 Comments

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Designed by mousegraphics | Country: Greece

“The briefing (in brief): “We would like to enter the market with our top quality product. We need brand identity design and packaging applications.” 

The target consumer: Greek and foreign markets. Sophisticated consumers who look for quality products. 

The design: The market for honey is a rising one and as such already filled with a variety of packaging designs. We needed to realize a brand identity able to convey this product’s specific advantage: it’s pure synthesis. This is Greek honey distinguished for its extremely high concentration of thyme pollen grains (80%). A rare, natural product of an eco-conscious process, meant to be offered in numbered and signed vases. We developed the logo design as a careful pairing of cross-shaped lettering (brand name) and the image of a bee, designed for us by the internationally known illustrator Si Scott. The elongated glass vessel we chose is covered on its upper part and toped by the brand identity elements and relevant information, in a way that allows the synthesis specifics and the collector’s data (number) to be clearly visible even when the top is removed. Black, white and red dominate the packaging design in an alternative reference to a pharmaceutical/cosmetics language.”

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Lovely Package

Curating the very best packaging design


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