Lovely Package

Curating the very best packaging design

Wrangletown Cider

January 1, 2016 | 0 Comments

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Designed by Auston Design Group | Country: United States

“Today, it’s a small quiet Humboldt County community named Freshwater, but around the turn of the century it was better known as Wrangletown. And while Wrangletown was small, it was anything but quiet — miners, loggers, and seven saloons, were the perfect formula to breed public disagreements.

Two of Wrangletown’s most notoriously disagreeable women provide the focal point for this package. The unique town history not only provided the inspiration for the old-west look, it became a prominent element of the packaging.

The proprietary, hand-lettered brandmark and the custom woodcut style illustrations were created to roughly reflect the old west look and feel of print design in the late 1800’s. The use of multiple typefaces also evokes the era, and gives the sense that the printer used every piece of wood-type in his drawer ­— not an uncommon practice back when printers doubled as designers. We think it all adds up to a “sorta refined, kinda classy” package.”

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Bronuts

January 1, 2016 | 0 Comments

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Designed by One Plus One Design | Country: Canada

“Concept: a location in the Exchange District in Winnipeg, Canada, means a wide cross section of clientele. This includes young professionals, corporate offices, and college students, all from a multitude of different industries. With a bold name, the brand needed to give off a vibe landing in between hipness and approachability, attracting customers from all walks of life.

Solution: a simple product offering called for a simple solution. Better yet, a clever solution. Taking a step back from our initial concepts we quickly realized the opportunity the name held, which was not immediately obvious — coffee + donuts are located right in the middle of the company name. Running with this discovery, we engineered a crisp brand identity with a tongue in cheek personality, carefully considering each brand extension. Exterior and interior signage, menu design, individual and group donut packaging were all consistently designed for engaging customer experience.”

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Venice Cold Brew

December 30, 2015 | 0 Comments

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Designed by Venice Cold Brew | Country: United States

“Venice Cold Brew stands out in the cold coffee industry because of its clear, short bottle, with a one color screen printed label. It has a bold, graphic look to match its unique bright taste.”

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Aromatologic Spa Cosmetics

December 30, 2015 | 0 Comments

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Designed by mousegraphics | Country: Greece

“We worked with our client to build the Aromatologic brand image and story and started packaging applications with the oil perfume series. In the spa line we worked further on the ‘logic’ component in the brand’s name. We designed the glass container, its padded case and plastic cover and devised their graphic design as a game of alternating materials and basic geometric shapes, volumes and colors. The brand logo, invented as the metamorphosis of an essence drop to letter A, is placed in the center of the packaging surface. Vibrant but hazy colors, corresponding to the hue and feel of the spa product in each case, radiate in soft, beneficial waves.”

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Selvatica

December 26, 2015 | 0 Comments

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Designed by Siegenthaler & Co. | Country: Colombia

“Selvatica is a brand of fruit infused teas from the natural rain forests of Colombia. We wanted to portray the environment in which the Acai, Camu-Camu, Copoazu and the Arazá fruits grow. The illustrations depict the environment in which they flourish, the animals that feed from them and how the harvest is collected. We created a small window into the Amazon rain forest.”

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Hello My Name Is

December 25, 2015 | 1 Comment

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Designed by YANG:RIPOL | Country: United Kingdom

“Hello My Name Is is a skincare brand which extends their name depending on the products. We worked on the package design for their new line of facial treatment masks containing special ingredients from traditional oriental medicine such as horse and snake oils, which have been used for generations.

We have established design principles based on the brand positioning, target market and ingredients.

Inspired by the Chinese pictorial tradition, with its artistic depictions of creatures and patterns, the result incorporates animals camouflaged among themselves to represent the unique ingredients which are the key point of the products.”

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Black Bird

December 25, 2015 | 0 Comments

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Designed by Estudio Trip | Country: Argentina

“Black Bird beer is brewed for the consumer tired boring beers created for the mass market. Black Bird is handcrafted by a small group of people in limited quantity which assures that the right care and attention to detail is given to every bottle. The idea was to design a label that displays the handcrafted, delicate work of this beer production along with a classical german label style. The lettering design of the brand was completely handmade to match the handcraft ideal of the product.”

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Arktis

December 24, 2015 | 0 Comments

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Designed by by north™ | Country: Norway

“Arktis is a artisan gelato company situated in beautiful Svolvær, in the heart of the Lofoten Islands. Arktis produce natural gelato and sorbet with only natural ingredients. The production is done by hand and all the flavours are blended in manually. We wanted to capture the lines and the motion of the ingredients to give the public an association of the product on everything from the stationary to the website. It was a important for us to distance the identity and the products from other competitiors on the Norwegian market.”

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Blue Collar Pale Ale

December 23, 2015 | 0 Comments

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Designed by Poly Studio | Country: Canada

“With the THB cans, we wanted to create a bold, poppy, eye-catching package that referenced both the heritage of the THB name (the Toronto, Hamilton & Buffalo railway line, or THB, active from the late 1800’s – the 1980’s) and the prominent industrial and art deco architecture in our native Hamilton (home to both THB and Poly), while also conveying the enthusiasm and verve of this contemporary craft brewery.”

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Isle of Harris Gin

December 23, 2015 | 1 Comment

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Designed by Stranger & Stranger | Country: United Kingdom

“The first offering from the first community distillery on the Isle of Harris – influenced by the people, the place (quite rugged, dramatic), the tweed and reflecting the subtle colours of the landscape. Gin with Harris botanicals!”

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Lovely Package

Curating the very best packaging design


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