Lovely Package

Curating the very best packaging design

Boudreau’s Bitters

September 16, 2013 | 1 Comment

Designed by David Cole Creative | Country: United States

“This project was another chance for me to work with Canon Seattle’s famous Jamie Boudreau – award winning bartender, restaurateur, curator of the world’s best drink selection (an actual award, 2013)  and great client. I was excited to have this opportunity to dress up his signature bitters with the premium label design they deserve. An embossed, common (master) label design with write-in varietal name is flexible and affordable, while at the same time lending a hand-made touch to these authentically hand-made bitters.”

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Birdy

September 16, 2013 | 2 Comments

Designed by PalauGea | Country: Spain

“Birdy is an ecologically produced extra virgin olive oil made from olive trees in the property of ‘Heredad la boquilla’ located in Valencia, Spain.

We developed everything from the name, concept, product, brand, packaging design and online communications.

We wanted to find the best way to communicate the natural quality of the product. We asked, “what’s more natural and free than a bird?”. We decided to create the bird using wood pieces of the tangram puzzle. Simple but effective.”

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ABSOLUT

September 15, 2013 | 3 Comments

Designed by The Brand Union | Country: Sweden

I know we’re a bit late to the party with this work, but it’s great nonetheless.

“This is one of the most dramatic changes we’ve ever made, and our biggest and most transforma- tive design project ever. Our goal was to give our customers distinctive designs that are unlike anything one has ever seen. Vibrant, captivating bottles that bring energy to any occasion and celebrate the fact that every flavour in the ABSOLUT VODKA range is something extraordinary,” says Anna Kamjou, Global Design Director at ABSOLUT. “The standard

thinking says a fruit-flavoured vodka requires fruit imagery. We wanted to break that convention. We asked our design team to reach into the symbolism and myths tied to the ingredients to find each flavour’s core essence — and then amplify that essence through art.”

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Birra Fresca

September 14, 2013 | 0 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Birra Fresca, a palate smacking cucumber mint IPA, is the latest addition to R&B Brewing’s family of hand-crafted beers design by Saint Bernadine Mission Communications Inc. Strong, yet strangely refreshing, this beer’s cucumber and mint notes inspired the fresh summer colours and cues, while the beer’s 6% heft required a deep comfortable chair.

Like other R&B Brewing beers, the design language is inspired by R&B’s resolutely hand crafted product – as such, every element on the packaging is rendered by hand, including the bar code. Key brand story elements, hand rendered in expressive type, and additional varietal information, like IBU scale, boil information, aging temperature, hop and barley type and mix all support R&B’s independent, craft positioning.”

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Nesbitts

September 11, 2013 | 1 Comment

Designed by Emily Shaw | Country: United States

“Nesbitts was a popular brand of orange-flavored soda in the United States for a large part of the 20th century. Nesbitts was produced and distributed by the Nesbitt Fruit Products Company of Los Angeles, CA.

They also produced other flavors of soda under the Nesbitts and other brands, but none were as popular as the orange variety.”

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Designers Anonymous Water Bottle

September 10, 2013 | 7 Comments

Designed by Designers Anonymous | Country: United Kingdom

“We designed refillable water bottles for use during meetings held in our studio. Our bottles feature a simple silhouette of a boat (in-keeping with our brand styling) the boat was a natural fit for a water bottle. On the still water bottle It’s anchored and stationary; for sparkling water, the propeller creates bubbles.”

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The Gild

September 10, 2013 | 0 Comments

Designed by Pearlfisher | Country: United Kingdom

“Task: To create a new standout and authentic whisky brand for the Russian market and beyond that would help make the world of whisky accessible.

Scope: Strategy, brand identity, naming, brand language and tone of voice, structure and graphics.

Solution: The new brand and packaging design challenges the category standards and creates a new language for the whisky market. The brand equities are ownable to the Gild and designed to work as recognisable signposts for the whisky community. The brand identity, inspired by letterpress, is bold and authentic and communicates a high level of craftsmanship, clarity and refinement. The name refers back to the guilds of London – the masters and the craftsmen – but has a double meaning with ‘gild’ also referring to the gold standard. The bottle states that the whisky is ‘conceived in London, born in Scotland’ to establish its Western heritage and desirable credentials that the primary Russian audience is seeking.”

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Polevskaya Varnya

September 9, 2013 | 6 Comments

Designed by Red Pepper | Country: Russia

“Beer package concepts are usually very beautiful.

But in reality, the Russian’s law demands placing a lot of additional mandatory information on the bottle. And this becomes a problem, because sometimes this information occupies more than 50% of label space.

Looking on the brewery’s logo in a shape of a tree, we have chosen direction of eco-labels and used the texture of tree bark and felling. We embedded all mandatory information about consist and limitations to the natural wood texture, saving the visual harmony and purity of idea.

100% of mandatory information shown. 100% of idea saved. 100% not fake and already in stores.”

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Simply Enjoy

September 9, 2013 | 0 Comments

Designed by Pearlfisher | Country: United States

“Task: Strategic redesign of the Simply Enjoy range to reflect the brand’s new super premium offer and positioning.

Scope: Brand strategy, identity design, tone of voice and packaging graphics.

Solution: A design that speaks to luxurious indulgence, focusing on the pleasures of food from around the world through vibrant color and photography that highlights the artisanal-style of the range.”

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2013 A’ Design Award Winners

September 8, 2013 | 1 Comment

Lovely Package presents the winners of the 2013 A’ Design Award & Competitions. Each year creative agencies compete for honor, prestige and international recognition. Here are a few of the projects that we chose to highlight, and for the rest be sure to check out all of the winners at awardeddesigns.com.

Learn more about A’ Design Award & Competitions at whatisadesigncompetition.com and adesignaward.com.

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Lovely Package

Curating the very best packaging design


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