Lovely Package

Curating the very best packaging design

Student Work – Manuel Bortoletti

December 9, 2013 | 0 Comments

Designed by Manuel Bortoletti | Country: Italy

“The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto.

The products are not only bought here, but also consumed and studied. To offer that service, Tenuta Veneta is composed by a bistro, a shop and a place where it organizes cooking class, tastings and teaching.”

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Woodinville Whiskey Co.

December 9, 2013 | 0 Comments

Designed by David Cole Creative | Country: United States

“I am proud to work with Woodinville Whiskey Company. They are producing some fantastic spirits and they’re doing it with soul – and lots of local flavor (not to mention local grains). This project included an original label and carton design for their first ever straight bourbon. It’s a special moment for a young distillery to release their first straight whiskey – it takes years of patience and there’s no shortcutting it. I took the same approach on the package design.”

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Schaf Skin Care

December 6, 2013 | 2 Comments

Designed by TAXI | Country: Canada

“A minimalist approach to a newly launched organic skin care line for men.

Inspired by the natural ingredients, TAXI designed the logo and packaging with the idea of “less is more” at the forefront of their mind.”

Cheeky

November 25, 2013 | 0 Comments

Designed by Pearlfisher | Country: United Kingdom

“As part of a long-term relationship with Soho House Group and Cowshed, Pearlfisher has created Cheeky – a new total beauty brand that brings products and experiences together to complement the lifestyle of young, urban social butterflies. The work spans brand strategy, tone of voice, identity and packaging design.

Pearlfisher Senior Strategist, Jenny Dean, commented, “The key to this project was understanding how the Cowshed brand, which is revered around the world for offering luxurious, relaxing and naturally indulgent spa experiences, could go from spa to salon and speak to a new generation of fun-loving young women. The opportunity for Cheeky was to create a world of playful indulgence that projects attitude and spark, and helps women to create their own unique, captivating beauty.”

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Gunnarshögs Gård

November 24, 2013 | 0 Comments

Designed by Neumeister | Country: Sweden

“When a farm known for its artisanal oil and food products has been family owned for 4 generations, heritage and tradition form the usual brief. But Gunnarshögs Gård came to us looking for more — an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations.

With that challenge in mind, we sought to celebrate past success with a wholly modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and carefully chosen colour palette. Resulting in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.”

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Lucetta

November 15, 2013 | 0 Comments

Designed by Alvvino | Country: Italy

“Lucetta is an innovative set of two small magnetic bicycle lights which confirms the creative partnership between Pizzolorusso and the Italian company Palomar. 

Easily attached to several different parts of a bicycle, the two small lights – white for the front, red for the rear – are switched on and off with just one click. 

Designed to stay securely in place on even the bumpiest of roads, the lights give the option of a steady, slow or fast flashing beam, also selected with a ‘magic’ interaction.”

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Henninger

November 14, 2013 | 0 Comments

Designed by mousegraphics | Country: Greece

“The briefing (In brief):  We need to redesign our brand in order to reach a wider contemporary audience.

The target consumer: Various ages, mostly young and middle age consumers of both sexes, especially men.

The design: A case of redesigning visual identity, this was a challenge that we approached by analyzing carefully all the elements of the existing logo and its context. We decided to keep and rearrange them in a meaningful way: the emblem (a coat of arms with 2 lions) was separated from the brand name, the overall design became more clear and linear, a frame based message was introduced. This evolved like a scrabble game with visual elements in the place of letters.”

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Be True

November 14, 2013 | 1 Comment

Designed by STUDIOIN | Country: Russia

“The target audience for smoothie’s in Russia is primarily wealthy and active young woman. Be True’s new crown identity formed from a splash speaks to the fresh quality of their product and the royalty of their customers.”

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Hexagon Honey

November 13, 2013 | 16 Comments

Designed by Maks Arbuzov | Country: Russia

Concept work for honey packaging.

“Natural forms are the best way to show the naturalness of product. You need only to recognize the form in order to understand what’s inside of the package. The design is simple and uncluttered to show off the clean and clear product.”

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Miss Mary’s

November 13, 2013 | 1 Comment

Designed by Brandon Van Liere | Country: United States

“Miss Mary’s Morning Elixir is a premium Bloody Mary mix with a sexy vintage pinup look designed by Brandon Van Liere. The illustrated brand has a handmade feel that captures the product’s uniqueness and small-scale production, and has a personality that’s naughty and a little coy, as if the bottle holds secrets to be discovered.”

 

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Lovely Package

Curating the very best packaging design


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