April 14, 2015 | 1 Comment
Designed by ROOK | Country: United States
“The challenge: Create a new compelling visual identity and packaging design for Cabo Chips to better express the brand’s provenance, personality, spirit and unique taste.
Our perspective: Virtually every tortilla chip attempts to communicate Mexican provenance in one way or another. The opportunity was to find a new way to reflect location; one that’s compelling, contemporary and born out of a genuine story.
“The approach needed to be different: Not stereotypically authentic, not symbolic, but expressive. We wanted to create a sense of place for Cabo Chips that reflects the experience of Baja through lifestyle, emotion and energy. It’s not about simplifying a complex origin into a single symbol, icon or style, but about communicating Baja’s depth, richness and mood in an expressive and layered way.” – Creative Partner and Founder of ROOK, Mark Christou.”
April 13, 2015 | 2 Comments
Designed by Aaron-Harper Lee | Country: United States | Student Work
“The objective was to design sustainable packaging for multiple units of breakable items such as glass or ceramics while keeping shelving and display in mind.
The concept was a hybrid of polar worlds where the dead meet the living. A homage to the Mexican holiday Dia De Los Muertos (Day of the Dead), was merged with the American tradition of Moonshine crafting. Two varieties of Mezcal Liquor – Añejo and Dorado – represent legendary twin warriors reincarnated as the sun and the moon. Presented together as a pair of bottles with respective shot glasses, this project demonstrates that it is possible to design sustainable packaging for multiple units of breakable goods with little material.
The target audience for Two Prophets are thrill-seekers and curious millennials.”
April 13, 2015 | 1 Comment
Designed by Tough Slate Design | Country: Ukraine
“Spices play the main role in an epic play called Bakery. The shape of the package resembles a theatre cabinet with that houses posters on it. However, there are a little adjustments which make theatre plays feel tasty and sweet.”
March 21, 2015 | 1 Comment
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Neverland Tea Salon partnered with Saint Bernadine Mission Communications to help them with the packaging for their proprietary branded line of hand-selected blended teas. With well over 75 flavours, in over 10 sub groups, the solution required a design system that was flexible, scaleable, and easily navigable.
The solution resulted in a universal bag (for each net weight size) complete with silver foil branding and ornate detailing. A colour coded system of multiple stickers was developed to allow for a cost effective, yet easy to distinguish system, while easily accommodating a diverse range of sku’s with different volume requirements.”
March 21, 2015 | 0 Comments
Designed by La Fonda Gràfica | Country: Spain
“Born in the Guiamets 2013′s vintage, this is a handmade wine with strong personality. An ideal wine to start nationalistic debates and to finish choosing flag. The label presents a flags game and the one who holds it can change the composition and transform the Spanish flag into Catalonia’s flag (la Senyera).”
March 21, 2015 | 0 Comments
Designed by BOB STUDIO | Country: Greece
“Naming, logo design, branding and packaging for Verve, the first cold pressed juice and cleanse company in Greece, established in 2014. They offer a variety of 6 juices and 2 milks made with raw and fresh ingredients using only the cold pressed method.
Their identity is simple and clean, using a strong logo and the vivid colors of the juices themselves, revealing the freshness and purity of the brand. Logo typography is simple and primitive made by strong cut letters, inspired in a way on how we cut fruits and vegetables everyday at home.
Each juice is identified firstly by its color and secondly by a paper label on top, where you can find all information on the specific juice like ingredients, nutrition facts, series number on a cleansing program etc. Having a generic bottle and different labels reduces bottle production costs a lot and eases the way of everyday hand bottling. All applications follow the same branding rules and the strong identity of Verve.”
March 21, 2015 | 1 Comment
Designed by Yannick zur Strassen | Country: Germany
“Thor Straten, coming from an old family name – meaning gate and street – is a beer that can’t be purchased, it is only given away as a present for festive occasions by the family. That is reflected in the identity and packaging. The pattern of the wrapping paper becomes a major element, also on the packaging itself.”
March 20, 2015 | 0 Comments
Designed by by north™ | Country: Norway
“After the relaunch of Mack’s Isbjørn in February 2014, Mack’s Isbjørn beer has been a success, stealing market share from the competition, and is currently Mack’s best selling product. It seemed only natural to follow up on the product with a Lite version of the same brew. The design is closely related to the original Isbjørn, and being a calorie-reduced beer it only seemed natural to reverse the colors.”
March 15, 2015 | 1 Comment
Designed by Peter Schmidt Group | Country: Germany
“Tea drinkers are individuals of strong character, people who like to indulge in a moment of deceleration in their daily lives, and this is the target group of Teahouse Exclusive’s “Everyday Line”. The packaging is of a bronze, shimmering quality and adorned with loosely drawn images of different cups and teapots, while thanks to a bold, colour coding approach, each tea variety immediately catches the eye. The typography has also been 100% handpicked, just like the teas themselves, with individual writing styles that promote their originality. This is as personal as it gets.”
March 15, 2015 | 0 Comments
Designed by Patswerk | Country: The Netherlands
“We like brewing beer and handing out presents. So we decided that our 7 year anniversary was the perfect time to combine these things. We created a super limited package for our clients and friends, including 2 home-brewed beers. A nice and smooth porter and one extremely hoppy IPA.
The packaging is printed using 3 carefully selected PMS colors, making the packaging really ‘pop’.The labels are silkscreened in 3 colors on transparent vinyl stickers, showing the color of the bottle.”