Lovely PackageAug 16, 2010

Designed by
Pearlfisher | Country: United Kingdom
"Pearlfisher has designed the artwork for food packaging and restaurant menus for new sustainable restaurant chain Otarian – already open in New York and opening in London on 18 August.
Otarian, a new boutique fast-casual restaurant chain, is set to change the face of the London and New York food scenes when it opens this spring, becoming the first global chain to comprehensively carbon footprint every item on its vegetarian menu to internationally recognised standards. The new concept places sustainability at its heart, fusing a passion for the environment with a passion for great food to create a mouth watering dining experience that is also good for the planet.
With the identity already created, Pearlfisher was tasked with creating a secondary visual language to clearly communicate both the irresistibly tasty vegetarian product and the environmental footprint message without distracting from the food.
Pearlfisher Creative Director Natalie Chung said, “Because we were responsible for conveying two messages, we have deliberately kept the design simple, clean and modern. Bold but recognisably ‘foodie’ colours clearly show the choices available. It’s aspirational but accessible.”
Otarian founder Radhika Oswal is a lifelong vegetarian and committed environmentalist, she said: “Otarian is built on the principles of sustainability and vegetarianism and all aspects of the restaurant menu and operations have been developed with these principles in mind. This makes Otarian different from anything else that exists today and, therefore, we needed a really distinctive visual design.
We are delighted with the strong design that Pearlfisher has created for us - it heroes our delicious food while also ensuring that the key environmental messages are communicated clearly.”
Lovely PackageAug 16, 2010

Designed by
Pearlfisher | Country: United Kingdom
"Brand identity redesign to solve the 'smoothie confusion' in the Nordic regions and communicate pure fruit health benefits."
Lovely PackageAug 16, 2010

Designed by
Morris Pinewood | Country: Sweden
It's nice to see the attention to detail and craft that goes into a majority of Scandinavia's beer packaging. Abro Organic Lager is a great example of this.
Lovely PackageAug 16, 2010

Designed by
Porta4 Design Studio | Country: Chile
"Terrakunza is a gourmet cookie project that grabs the original distinctive Chilean ethnic groups’ flavors such as merken, rosa mosqueta, maqui, quinoa, oliva. A different package than those in its category shows the gastronomy innovation from its design inspired in an ensemble of sensations that evoke nature’s nobility and originality in each flavor."
Lovely PackageAug 15, 2010

Designed by
STRANGER & STRANGER | Country: United Kingdom
"Zarco is a budget mixing tequila aimed at a younger crowd who don’t really care for the ‘old Mexico’ bit. The coloured glass gives amazing backbar standout."
Lovely PackageAug 14, 2010
Lovely PackageAug 13, 2010

Designed by
Campoy Príncipi Domenech | Country: Argentina
Nice clean work from Argentinian design company Campoy Príncipi Domenech. The typography, simple illustration, primary color palette and jar shape, all come together nicely for this cherry jam.
Lovely PackageAug 13, 2010

Designed by Place du Marché | Country: France
Packaging combining minimalism with pattern to beautiful effect for a French line of skincare products.
Lovely PackageAug 12, 2010

Designed by
Darren Custance | Country: United Kingdom
"I have designed cardboard milk packaging for glass milk bottles. The idea was to use a minimalist approach, keeping the packaging uncluttered and to make a bold statement as to what the product was.
The different types of milk were in different colours to make them easily distinguishable, with the number of bottles on the front indicating the number of milk bottles inside the package."
Lovely PackageAug 12, 2010