Lovely Package

Curating the very best packaging design

Tanqueray Old Tom

August 19, 2014 | 0 Comments

Designed by Sedley Place | Country: United Kingdom

“Diageo is introducing a limited edition of its Tanqueray Old Tom gin with a revitalised label and pack designed by Sedley Place. The creative concept sees the reintroduction of Old Tom gin as a 1litre clear bottle for the bar trade, with a limited run of 100,000 bottles available for purchase. The Old Tom limited edition follows Diageo’s successful reintroduction of Tanqueray Malacca gin in 2013″

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Cedel

August 19, 2014 | 0 Comments

Designed by Epic | Country: Australia

“An established brand rich in heritage, Cedel the iconic Australian bathroom company developed a new range of scented hairsprays to connect with younger consumers.

This fresh update to Cedel’s product line transforms moods and perceptions. Amplified by a fun and inspiring contemporary look which is aimed squarely at young, fashion-savvy consumers. Bright, eye-catching packaging with a unique design for each fragrance inspires a sense of occasion and stands proud and confident amongst the orthodox competition on the shelf.”

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Bennetto

August 18, 2014 | 2 Comments

Designed by One Design | Country: New Zealand | Illustration: Henrietta Harris

“Overview: Bennetto Natural Foods Company launched its flagship product this year ‘Bennetto Drinking Chocolate’. It is positioned within its market as a luxury confectionery brand, with cacao sourced from a certified Fairtrade cooperative in Peru. 

The two key demographics are business to business and direct to consumer. Within the business to business sector the primary categories targeted are large luxury hotels and international airlines. For our direct to consumer market (via local cafés) is skewed towards health conscious women who enjoy current health food trends and have an adventurous and sophisticated palate. 

In response the product needs to deliver packaging that looks intriguing, imaginative and luxurious while showing quirky, ethical and traditional characteristics.”

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Moolanda

August 18, 2014 | 0 Comments

Designed by Cornershop | Country: Australia

“Moolanda is an Aboriginal word meaning “on the far side.” The Moolanda vineyards are located on the far side of Barossa Valley. Aboriginal tribes roamed the valley for thousands of years and understood its unique qualities. Several rock art sites found in the region contain ancient drawings created using red, yellow and white ochre; rocks which can be found on Moolanda vineyards this very day. The way the soil interacts with these rocks affects how the vines grow. They are an invaluable part of the grape growing process for Moolanda.”

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Steel & Oak

August 6, 2014 | 2 Comments

Designed by Also Known As | Country: Canada

“Project overview: Steel and Oak Brewing Co symbolizes the modernness of today while paying homage to the craftsmanship of years long past. A bright young voice in New Westminster’s storied past, Steel and Oak is bringing a refreshed perspective and vibrant energy to the craft beer scene.

Supportive, open minded and encouraging clients like this remind us why we opened our doors in the first place. Champions of the process, Steel & Oak embraced the opportunity to get involved and realize their visions through our creative lens. The perspective and insights we gained through working closely and personably with the client helped us create design solutions that resonated early and easily.”

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Nike FC Barcelona

August 5, 2014 | 2 Comments

Designed by Oxigen_ | Country: Spain

“The packaging must transmit the elegance and values of the Club. Its shape makes the costumer experience the box from the first sight. We wanted people to fell in love with the pack, which contains emotions and the sensation of upcoming victories.

The main point was to experience the pre-match sensation, while opening the box and unleash the power of such a good product. This pack is part of the jersey, and it has been crafted to win.”

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Makers & Merchants

August 4, 2014 | 0 Comments

Designed by Horse | Country: United Kingdom

“Design studio Horse has worked with the UK-based Makers & Merchants to create the packaging for over 40 eclectic food and homeware products, each one made by a specialist artisan.

Horse created the brand name, identity and packaging for every product, ensuring the artisans behind each one had their stories of quality, craftsmanship and collaboration expressed through the different designs.

“The brand name, Makers & Merchants, reflects the approach to product creation, while the strict colour palette and bold graphic style ensures a sense of family,” explains Ian Firth, creative partner at Horse.  “This allowed the freedom to playfully reflect the personality of both the product and artisan behind it.”

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Wally

August 3, 2014 | 0 Comments

Designed by Character | Country: United States

“Wally is a sensor system that detects and alerts homeowners to water leaks and changes in humidity via their mobile device. Character created an identity system that extended across consumer touch points. Branding elements included website, mobile app, and retail packaging.

The new Wally identity needed to establish a sense of trust and warmth. Consumers needed to feel assured that this is a product that they could rely on to protect their homes. By extending the two ‘L’s in Wally, Character crafted a logotype that subtly yet playfully represented the way the sensors communicate with the main hub via wiring in the walls.”

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Legend Distilling

July 30, 2014 | 1 Comment

Designed by Also Known As | Country: Canada

“The client and project overview: Legend Distilling came to us with a fresh idea to open a craft-based distillery in the heart of Naramata wine country in BC. They wanted to offer something different to the wine tour market and believed that the BC distillery industry needed something new and fresh. We worked with them to create a strategy for their initial product releases and a framework for future additions to the Legend family. We also focussed on taking strong product and lifestyle photos and created supporting print and website design to drive sales in the tasting room and distribution channels.

The design and creative solution: The strategy was simple, we can’t design another ‘me too’ product, Legend was sick of seeing the same traditional designs on the shelves – they wanted something that offered the market something new and unexpected. With ‘Stories worth Sharing’ as our central creative concept, AKA developed the overall brand as well as product names and packaging that leveraged local BC legends and worked with a local tattoo artist to create custom illustrations to bring the legends to life on the bottles. We wanted every detail to be considered, from container selection, non-traditional colour selections and print finishings to create something that stands out from the crowd.”

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Q Gin

July 28, 2014 | 2 Comments

Designed by Puigdemont Roca | Country: Spain

“Our client wanted a Gin to sell in night clubs. We proposed them the naming of Q in accordance to Poker Cards, in allusion to a night icon. We created a clean and impacting design giving importance to the lettering, completely personalized.”

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Lovely Package

Curating the very best packaging design


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