Lovely Package

Curating the very best packaging design

Robot Food Christmas

December 13, 2014 | 0 Comments

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Designed by Robot Food | Country: United Kingdom

“We all love Christmas. But when you’re a design agency, the pressure’s on. To celebrate the season and their distinctive creative approach, Robot Food gave clients, family and friends something fun, festive and worth making room for on the mantelpiece.   

The specialist branding and packaging agency decided on a traditional wooden nutcracker. With an on-brand robotic twist. First seen in Germany, these ornamental figures have been around since the 15th century. They’re usually a wooden solder, knight or king, and are said to possess guardian-like properties because of their imposing presence. One of the inspirations behind The Nutcracker ballet, they’re enjoyed the world over for their festive decorative qualities.”

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Vi de Pagès Limited Edition

November 30, 2014 | 1 Comment

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Designed by Oriol Pascual | Country: Spain

“Limited edition consisting of 99 bottles containing “vi de pagès”, a young red wine that has been handmade on the same property where the grapes were grown. The labels have been individually numbered, so you can perceive that each bottle is unique and distinct.”

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Vilkyškių Pieninė

November 26, 2014 | 2 Comments

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Designed by VRS WPI Vilnius | Country: Lithuania

“Kefir is a very tradicional drink in Lithuania. It is definately not a drink that is considered to be “cool” to drink. Vilkyškių pieninė – a producer of fresh milk products decided to change that. So we make a new packaging design for a youth oriented kefir – and the youngsters caught it and liked it.”

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Chérie

November 24, 2014 | 1 Comment

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Designed by Atipus | Country: Spain

“Packaging design for Chérie, a new Belgian top fermented cherry-flavoured wheat beer.”

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Red Brick Brewery

November 24, 2014 | 0 Comments

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Designed by Not Perfect | Y&R Vilnius | Country: Lithuania

“Task: To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer.

Solution: Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality.

Results: Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick…”

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Cambrass Farma

November 24, 2014 | 0 Comments

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Designed by Quevieneelcoco | Country: Spain

“The series contains seven items produced  in a range of pastel colors and using ecologically friendly materials. It pulls away from the common design  aesthetics, principally sold in pharmacies.”

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REN Skincare

November 23, 2014 | 0 Comments

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Designed by Hart D’Lacey | Country: United Kingdom

“Hart D’Lacey have designed REN Skincare’s 2014 Christmas Gift Packaging using vibrant illustrations of cranes, a symbol of longevity and good fortune throughout Asia.

Hart D’Lacey realised the symbolism of the Crane would provide a strong concept for this range of skincare Christmas gifts, representing happiness and good luck in the coming year for the gift recipient.

The imagery utilises REN’s established bold colour palette to give the gift boxes an increased prominence in a retail environment.

REN skincare are best known for their natural, innovative skincare products. Hart D’Lacey’s ongoing involvement with REN has helped build and elevate the brand through consistently and effectively connecting with their loyal worldwide customer base.”

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Ashridge

November 23, 2014 | 0 Comments

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Designed by Buddy | Country: United Kingdom

“When Devon-based Ashridge Drinks asked us to create a new identity and language for their premium and organic ciders and soft drinks, we were determined to challenge the category. The depiction of fruit remained vital, but we were able to approach it in a more symbolic way, creating miniature works of modern art using abstract fruit shapes to differentiate flavour and variant.

Combined with our brand line The Art of Fine Drinks, and a foiled signature-style logotype, the identity highlights the exquisite craft on which Ashridge has built its reputation. Vibrant yet premium, the identity possesses the flexibility to work in harmony across the brand’s entire portfolio, from sparkling champagne-style ciders, organic vintage ciders and non-alcoholic fruit drinks.”

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Sabau

November 20, 2014 | 0 Comments

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Designed by Solo | Country: Spain

“As part of the redesign of wine cellar Sabau’s corporate identity, Solo has designed the label of the company’s premium wine, Cinquantanys. Inspired by the family history, when the life of the grandfather, father, and son, becomes cyclical, in the same way that the label covers the whole bottle and starts again. A history that lasts for fitfty years (Cinquantanys). Completed with a beautiful crafted illustration (by Danilo Agutoli) of the grandfather, Sabau Cinquantanys is a personal and bold label.”

Nya Carnegiebryggeriet

November 20, 2014 | 0 Comments

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Designed by Pond STHLM | Country: Sweden

“With the challenging task of creating a modern classic, Carlsberg, in collaboration with Pond STHLM has developed a new visual identity, logo and packaging design for the newly opened Nya Carnegiebryggeriet in Hammarby Sjöstad.

“For us it was important to find a balance between the old and the new in both the visual identity and packaging design. Thanks to a flexible and open approach we have landed in an identity, logo and packaging design we are extremely happy and proud of”, says Sebastian Tarkowski, marketing manager at Nya Carnegiebryggeriet.”

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Lovely Package

Curating the very best packaging design


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