Lovely Package

Curating the very best packaging design

Henninger

November 14, 2013 | 0 Comments

Designed by mousegraphics | Country: Greece

“The briefing (In brief):  We need to redesign our brand in order to reach a wider contemporary audience.

The target consumer: Various ages, mostly young and middle age consumers of both sexes, especially men.

The design: A case of redesigning visual identity, this was a challenge that we approached by analyzing carefully all the elements of the existing logo and its context. We decided to keep and rearrange them in a meaningful way: the emblem (a coat of arms with 2 lions) was separated from the brand name, the overall design became more clear and linear, a frame based message was introduced. This evolved like a scrabble game with visual elements in the place of letters.”

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Be True

November 14, 2013 | 1 Comment

Designed by STUDIOIN | Country: Russia

“The target audience for smoothie’s in Russia is primarily wealthy and active young woman. Be True’s new crown identity formed from a splash speaks to the fresh quality of their product and the royalty of their customers.”

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Hexagon Honey

November 13, 2013 | 9 Comments

Designed by Maks Arbuzov | Country: Russia

Concept work for honey packaging.

“Natural forms are the best way to show the naturalness of product. You need only to recognize the form in order to understand what’s inside of the package. The design is simple and uncluttered to show off the clean and clear product.”

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Miss Mary’s

November 13, 2013 | 1 Comment

Designed by Brandon Van Liere | Country: United States

“Miss Mary’s Morning Elixir is a premium Bloody Mary mix with a sexy vintage pinup look designed by Brandon Van Liere. The illustrated brand has a handmade feel that captures the product’s uniqueness and small-scale production, and has a personality that’s naughty and a little coy, as if the bottle holds secrets to be discovered.”

 

Masterson’s Rye

November 12, 2013 | 2 Comments

Designed by Studio 32 North | Country: United States

“Bat Masterson was an original old West Renaissance man. He lived large. He was a U.S. marshal, a buffalo hunter, a gambler, a businessman, a boxing promoter and a newspaperman. He was the embodiment of manifest destiny, always exploring, never settling, always striving to improve. Along those same lines of thinking 35 Maple Street Spirits created three whiskeys that honor this multifaceted man, each one representing a different aspect of Masterson’s life.”

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Boris Vodka

November 12, 2013 | 0 Comments

Designed by lg2boutique | Country: Canada

“lg2boutique pulls off a coup for the new Boris Vodka.

Boris once again expanded its family of products with an entry into the world of spirits. The brand new product, a Quebec-made vodka, can be found on SAQ shelves, a first for the Boris brand, whose products had only been available in supermarkets and convenience stores until then.”

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El Espía

November 11, 2013 | 0 Comments

Designed by Estudio Arena-Bahamonde | Country: Argentina

“This is one of Estudio Arena-Bahamonde’s new projects. This wine is surrounded by mystery. That is why we designed modern, minimalistic labels inviting wine lovers to discover each of its secrets. Morse code-written capsules, messages to decipher labels, mysteries to solve on the web or with social media.”

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J. Hornig

November 11, 2013 | 1 Comment

Designed by Moodley Brand Identity | Country: Austria

“For 100 years now, J. Hornig has been bringing delicious coffee to Austria. It’s a popular family-run business with traditional roots. Nevertheless there’s no better time than now to “restart” the brand. To focus on the future and to stop following the trends of the past few decades. J. Hornig still knows how coffee tastes best: Black, natural and home-made. It’s the essence that counts most. And the pleasure when roasting coffee.”

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Paperboy

November 3, 2013 | 3 Comments

Designed by Stranger & Stranger | Country: United States

“Paperboy is about as green as it’s possible to make a wine bottle. It’s made out of a compressed recycled paper, printed with natural inks and the inside contains a recyclable sleeve like you find in a box of wine. The bottles are rigid and strong – they’re even icebucket safe for three hours – and take only 15% of the energy that regular glass bottles take to produce. They weigh only an ounce when empty so save a huge amount of energy on shipping. In Safeway now and available nationwide soon.”

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Spruce Tip Stout

November 3, 2013 | 0 Comments

Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“Five West Coast craft brewers teamed up to create a collaboration beer that required a packaging solution that not only celebrated craft and teamwork – but also saluted the craft beer drinkers bold enough to give it a try. Spruce Tip Stout, made with real Spruce tips, was brewed to celebrate BC Craft Beer Month by R&B Brewing, Brassneck Brewery, Red Truck Brewing, Main Street Brewing, and 33 Acres Brewing – all British Columbian breweries that call the Brewery Creek District of Vancouver home.”

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Lovely Package

Curating the very best packaging design


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