Lovely Package

Curating the very best packaging design

Petal & Leaf

September 21, 2015 | 2 Comments

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Designed by Officina | Country: Canada

“Petal & Leaf Holistic Aromatics — is a natural line of perfumes formulated by french perfumers, each natural scent beautifully and carefully crafted. Inspired by the line, we created an identity and packaging to reflect the organic nature and intricacies of the product. Each box was custom designed and letterpress printed by Genghis Kern in Colorado for a perfect, polished finish. Designed in collaboration with Petra Cuschieri.”

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Platform T

September 18, 2015 | 0 Comments

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Designed by Karsh Hagan | Country: United States

“To coincide with their brand launch and opening of their first tea lounge, Platform T needed packaging that embodied their fresh take on the tradition of tea. The custom copper tin with stamped logomark was designed to be sophisticated yet modern. The topographic pattern invites the drinker to dream of travel while the icons and typefaces show the brand’s playful nature. The smooth metallic tin contrasts the rustic wood and stone textures of the lounge’s interior. To further bring to life the lure of travel and the global story of tea, the packaging for their high-end reserve line was inspired by the ornate iron archways that frame train stations all over the globe.”

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Mr. Black

September 17, 2015 | 3 Comments

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Designed by United Creatives | Country: United Kingdom

“After two years of rapid growth, The Mr Black Spirits Company has refreshed the packaging and name of their award winning cold press coffee liqueur.

Collaborating with Manchester based graphic design company United Creatives, the team saw the opportunity to use the pack to tell more of the story about the production of Mr Black and the coffee craft that goes on inside the bottle.

“The first pack was just a placeholder – we whipped it up quite quickly – but then we won a few awards for it so it hung around a little longer than it should. Working with Chris and his team has been amazing. They really put the same craft into the outside of the bottle as what goes onto the juice inside. Chris has done some amazing work for clients like Brewdog, Fords Gin and Compass Box, so we knew he was the right man for us” says Tom Baker, director of Mr Black.”

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Nordic Kiwi Brewers

September 16, 2015 | 1 Comment

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Designed by Nathan Parker | Country: Sweden

“Kerryn and Craig are two guys, born and raised in New Zealand and are now living here in Sweden. In 2014 they established Nordic Kiwi Brewers (NKB) with a very simple goal. Create epic craft beer that showcases the finest New Zealand hops. The brief was to create a unique graphic identity and packaging design that would communicate their journey and the concept of duality. Nordic Heart combined with Southern Soul. The main feature of the design is based on a black and white pattern, this developed using elements from New Zealand, Sweden and the ingredients that go into making beer. The resulting design is clean, fun and has endless possibilities for the future ahead.”

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O/O Brewing

September 16, 2015 | 0 Comments

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Designed by Lundgren+Lindqvist | Country: Sweden

“During the Spring of 2015, high-end craft brewer O/O Brewing released three new beers: A rich-in-flavor pale ale called Pretty Pale Ale, a saison made with Pilsner Malt and Saaz Hops called Bohemia and Evergreen, is a flavorful IPA inspired by conifer.

For the packaging of the new beers, we revised and simplified our design system used for previous O/O labels and incorporated a ’pronunciation guide’, to make the somewhat cryptic name easier to understand. We continued our collaboration with artists and designers, this time teaming up with Fredrik Åkum (Evergreen) and Alexander Palmeståhl (Bohemia), asking them to interpret the beer and featuring the artwork they produced on the labels.

Also included in the presentation is O/O’s pop-up bar at the Gothenburg Beer & Whiskey Fair, designed by architects Emma Magnusson and Angelina Kjellén, for which we designed the signage.”

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Yellow Images — Exclusive Mockups for Branding and Packaging Design

September 14, 2015 | 3 Comments

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Yellow Images — Exclusive Mockups for Branding and Packaging Design

Mockups are a giant step forward in the field of packaging and branding design. With mockups the working process of each designer is getting easier, faster and more efficient. A new startup has been launched with the aim to help branding and packaging designers as well as students, packaging manufacturers and other creative specialists.

At the beginning of this year, a team of young and talented designers launched a project called Yellow Images. What is it all about?

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Rojalet

September 9, 2015 | 1 Comment

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Designed by Atipus | Country: Spain

“The thirsty vines stretch their roots downwards through the earth, opening up little paths through the red clay, our clay, the clay of El Masroig.

For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.

The strata tell the story of the soil, its composition and thus the character of the grape.In the labels, more than representing one type of soil, we aim to communicate through an abstract vision of this layer the wine you´ll find in the bottle: fresh, fruity, dense, wood, etc.”

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Sam Adams Infinium Ale

September 8, 2015 | 1 Comment

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Designed by Adam&Co | Country: United Kingdom

“Sam Adam’s Infinium Ale is a new style of champagne beer born from the mastermind collaboration between the brewers of Weihenstephan and Samuel Adams. Using only the four traditional beer ingredients, European heritage, and some solid American ingenuity, this beer defined a class of it’s own. We were honored to design the packaging for this limited-edition celebratory libation, released each year around the holidays.”

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Tony Ferguson

September 8, 2015 | 0 Comments

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Designed by Maud | Country: Australia

“The chal­lenge was to repos­i­tion Tony Fer­guson as an edu­ca­tional life­style pro­gram that helps people re-engineer their approach to food and health – not just a quick-fix meal replace­ment diet. We needed to edu­cate con­sumers about health­ier liv­ing, encour­aging them to form a new rela­tion­ship with food and move from a weight-loss men­tal­ity to life­style change.

Our strategy was to empower people with the con­fid­ence and know­ledge to take con­trol of their rela­tion­ship with food.

We estab­lished a new brand iden­tity and a set of basic out­comes that the brand had to rep­res­ent.
– Mod­ern, yet able to with­stand the test of time.
– Phar­ma­ceut­ical whilst not feel­ing cold and imper­sonal.
– To sup­port the ‘life­style’ nature of the brand, the design had to feel like some­thing people would be proud to asso­ci­ate with.
– Re-establish Tony Fer­guson as an expert and trus­ted brand — a cham­pion of healthy eat­ing and education.

Launched in Janu­ary & Feb­ru­ary of this year, sales have already increased year on year and anec­dotal feed­back sug­gests that the new brand iden­tity is receiv­ing pos­it­ive acknow­ledge­ment across the board includ­ing the trade and other key stakeholders.”

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Llanllyr Source

August 31, 2015 | 0 Comments

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Designed by Adam&Co | Country: United Kingdom

“Since 1180, the organically farmed fields of Llanllyr, Wales has been producing near perfect natural spring water. In 1999, a member of the same family who had been farming the land for over 300 years started bottling and distributing the water under the brand name Llanllyr Source. Source quickly became recognized by the world’s leading hotels, sommeliers, and chefs as one of the most perfectly balanced, purist tasting natural spring waters.

“Source hired Adam&Co., in partnership with Adned, to contemporize the brand. Our goal was to better tell the brand’s rich history to a modern audience, re-establish the brand’s luxury positioning, and to introduce a new line of flavored mixers based on the same brand name. This came to life through a new brand strategy, brand identity, messaging and packaging. The location and history are key to the brand’s story which we communicated through the use of a map texture and consistent use of the words “Since 1180.”

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Lovely Package

Curating the very best packaging design


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