July 15, 2015 | 0 Comments
Designed by The Wook Co. | Country: Spain
“When Confortex’s project arrived to our door we thought that there couldn’t be a more self-rewarding branding project than redesigning a condom’s brand. Confortex is a strong established brand of condoms that have always sold their products via third party distributors. Following a new business objective, they suddenly had the urge to sell directly to final consumer, and for that reason they also needed a brand new image, final consumer-oriented and of course differentiation from their competence. As part of our work method when modifying an existing brand, we usually love finding “that something” that was there all the time, making the brand special from their early beginnings and transform “that something” as a fortitude of the new brand. Confortex was the very first brand to include instructions within their foil unitary packaging, and we thought that was a very cool differentiation to use as a base for the new brand.
The logotype symbol is framed as that foil unitary condom package that made them different. For the packaging system we established a reduced color gamma, two base colors and one accent, and we created pattern based designs for each variety box to make them totally unique and memorable, to assure a wide variety of possibilities for the brand’s future products and of course to differentiate from their competitors on the store display.”
July 13, 2015 | 3 Comments
Designed by Peter Gregson Studio | Country: Serbia
“Djurdjic Winery (Vinarija Đurđić) is a Serbian wine producer with vineyards on the west side of Sremski Karlovci with views of the Danube. Set-up in 2004, the winery is one of the youngest growers in the region. Peter Gregson’s task was to create a new and memorable visual identity. Djurdjic Winery is a relatively young winery so in that context they don’t have a strong heritage background and we were free to create a simple design which will represent as winery as new and bold.
The colors were chosen by personal feel. Bermet wine is designed with black stripes because of the name CRNI VITEZ (black knight). The name Black Knight Bermet originally came from the client. Bermet is a dessert wine that is a specialty of northern Serbia’s Fruška Gora wine region, in the Vojvodine province.”
July 9, 2015 | 1 Comment
Designed by Milford | Country: The Netherlands
“Etos is the Netherlands’ best-known drugstore. It comes with a very wide range and lots of store brands. This is how Etos provides a perfect alternative to primary brands, always on the lookout for categories that will take the entire product range to the next level.
The team’s attention was drawn to the category tea that perfectly blends in with today’s consumers: a high-quality product that matches a natural, healthy lifestyle and which has every right to be among the store’s wellness products.”
July 9, 2015 | 2 Comments
Designed by Freshly Packaged | Country: Canada
“William Street Beer Co. is Ontario’s newest craft brewery located in the idyllic port-side town of Cobourg. William Street wanted to acknowledge Cobourg’s marine heritage without appearing too stuffy, so we created a series of whimsical maritime characters that reflect the eccentric spirit of the townsfolk.”
July 7, 2015 | 2 Comments
Designed by Solo | Country: Spain
“Special edition of two singular wines from different cellars on a unique pack combining 3 of each of the selected wines. In order to keep unaltered the original labels, the bottles are covered with a traditional screen printed soft paper, thereby generating a representative symbol.”
July 6, 2015 | 1 Comment
Designed by Made Somewhere | Country: Australia
“Taking on the prestigious nature of the Upper East Side – Street Fifty Eight embodies the finest coffee inspired by the qualities and sophistication of this renowned New York Street. The brand and packaging is minimal and sharp, preserving the qualities and refinement of its contents, each holding a Signature Blend – ‘House’ and Single Origin ‘Nera’ and ‘Araé’.”
July 3, 2015 | 0 Comments
Designed by Michal Slovák | Country: Slovakia
“Since 2012 LYRA has stood for the highest quality handmade chocolate made in Slovakia. Lyra chocolate made of the finest cocoa beans, criollo and trinitario, grown on the plantations in the Middle and South America, was granted an international award Great Taste 2014.
This year they decided to place a new line of their own recipe premium products on the market. The aim was to create new packages for the premium products. Simple, playful and extraordinary just like the products themselves and this way distinguishable from the other chocolate. As a result, there are two new coated products LYRA BEAN-TO-BAR chocolate – 78% DARK BIO and 46% MILK BIO.
The bars feature a small, centered graphic of a cocoa pod, indicative of the pure ingredients used to create it and golden stamping in the middle to distinguish. The new design goes hand in hand with the essence, the taste itself. As the Lyra chocolate flavors are well tuned so do the design of new packages.”
July 2, 2015 | 1 Comment
Designed by HUMAN1ST | Country: Slovenia
“SPECIAL was developed by the Laško Brewery in response to the increasing popularity of craft beers. Human1st developed the entire brand narrative. We included master brewers in the communication, put their signature on the bottle and put a serial number on each bottle. We also designed and developed a new SPECIAL bottle. We designed rules for communicating the brand, made brand book and made an info film about the brand and two TV spots. In designing the label we studied Laško’s label history, and developed a new labelling system for each of the two lines of beers which will join the SPECIAL family. SPECIAL has two lines: Traditionally Brewed (red) with traditional Laško recipes, and New Tradition (white) with new experimental recipes.”
July 1, 2015 | 1 Comment
Designed by Brian W. Jones | Country: Sweden
“Supersonic was born with the mission to create a world class specialty coffee company. Apart from enjoying delicious coffee, the founders of the company also believe in the value of design and its power to differentiate, so it has been integral to the company from the very start. From the name itself, to the packaging and future coffee shops, the brand has positioned itself to stand apart from the bespoke aesthetic that is all too common in the industry.”
July 1, 2015 | 0 Comments
Designed by Atipus | Country: Spain
“Celler Masroig winery commissioned us to redesign one of their most emblematic products, Castell de les Pinyeres. In the XVIII century the township of Les Pinyeres was added to El Masroig and as a result they came up with a new flag that we have used as an inspiration to design the label.”