Lovely Package

Curating the very best packaging design

Only Good

August 17, 2015 | 1 Comment

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Designed by Milk | Country: New Zealand

“Our brief from long-term personal care client API was to deliver an eco-friendly, ‘department-store-type’ brand into supermarkets at an affordable price. Making an uncompromising, design-led range accessible, at an affordable price point.

As natural and gentle as it gets the product needs to sell based on more than simply its ethical credentials – it’s got to feel desirable and an everyday indulgence.

As always in the FMCG space, quick, clear communication is key – so the name Only Good was key to representing the ‘all or nothing’, no compromises range. ‘Decor appeal’ is important – sleek amber bottle, simple design, and strong use of typography make this a pack that can be proudly displayed in the bathroom. A more natural high-end aesthetic.”

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Grill Iron

August 14, 2015 | 0 Comments

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Designed by End of Work | Country: Australia

“A spirited new brand identity with a healthy attitude and an appetite for opinion. The grill is king. The logo is quite literally type on a grill and by using a graphic inspired by the grill, the visual identity has an impactful, almost militant quality with thick black scorch marks burned into key pieces. The packaging was designed to be as visible as possible on the super-lean budget. The interiors, signage, uniforms, point of sale and packaging all reflect this natural, clean ethos, using raw materials and earthy finishes, we paid homage to the handmade and bespoke offer that is the Iron Grill way. This idea drove the identity, which in turn drove the direction of the interior, the textures, the materials, the uniforms. All these elements build a engaging and memorable experience.”

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Jameson Bitters

August 14, 2015 | 0 Comments

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Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the brand and packaging design for the new Wild Sloe Berry Bitters, byJameson. This is a new, beautifully crafted and locally sourced Bitters brand from Jameson thatdelves into the brand’s Irish roots and flavours, and is designed to give influential bartenders anddrink enthusiasts new ways to enjoy and experience the iconic whiskey brand.

With the rapid growth in Bitters brands, a certain “type” of Bitters language is quickly saturatingthe category. Pearlfisher’s task was to create a visually distinctive look and feel for JamesonBitters, whilst ensuring we complement, respect and become a great companion to the Jamesonmaster brand.”

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Ariki Spirit

August 12, 2015 | 0 Comments

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Designed by Redfire Design | Country: New Zealand

“Yes, the Vodka & Gin space is full of competition and dominated by global spirits conglomerates. So if your considering entering this segment you need to go in with your eyes wide open and have a damn good point of difference to carve your niche and get sales.

Enter Ariki. A new player based in New Zealand with a Pacific twist targeting a global audience. Ambitious – Yes! Inspirational – more so.

We loved the challenge to craft this premium spirit brand inspired from Polynesian origins. It was not your stereotypical brand that showcased sun, sea, sand and palm trees ( although we all love that- right) but one that resonated with sophistication, class, taste and flavour profiles that teased and aroused your taste buds.”

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MUSQ

August 11, 2015 | 0 Comments

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Designed by Black Squid Design | Country: Australia

“MUSQ is an Australian made, natural make up and skin care range. Musq uses real ingredients for real results with no hidden ingredients or hidden agenda. Black Squid Design have created a sleek and upmarket brand for MUSQ Natural Cosmetics, using black and white and creating a strong unified look applied to all products.”

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Pågen Bakery

August 3, 2015 | 1 Comment

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Designed by DDB Göteborg | Country: Sweden

“Pågen is Sweden’s largest bakery. Providing Scandinavia and other parts of the world with bread for breakfast, dinner or snacks. Their Fast Food Range has been a classic choice for barbecues for many years. They wanted to adapt the design to become more street food than fast food. More inspirational for customers to try new kinds of burgers, hot dogs and sliders.”

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Cocolux

August 3, 2015 | 0 Comments

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Designed by Cocolux | Country: Australia

“Where design and luxury meet mother nature

Bringing coconut wax and pure copper together for the first time, Cocolux Australia launches with eight fragranced candles in two collections, Sol and Luna.Cocolux candles are scented with the finest fragrances and hand poured from clean burning coconut wax. Organic by nature, coconut wax is made by coldpressing and hydrogenating its raw material – the protected coconut flesh. Unlike many other waxes, production is sustainable and free from toxins,the use of pesticides and the need for deforestation.

The copper vessel was designed with purpose to be re-used as vase, container or planter. Stunning in the home, polished or verdigris –copper’s oxidised, natural patina, copper’s glamorous lustre will add a little ‘lux’ to any stylish interior.”

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Grumpy Mule

July 29, 2015 | 0 Comments

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Designed by Manifest Communications | Country: United Kingdom

“Grumpy Mule was a coffee brand in need of some love. And a bit of sass.

Not only did Manifest develop a butt-kicking logo, we also developed a tone of voice that challenged what the rest of the market was doing. Full of cultural references and tongue in cheek comments, the new Grumpy Mule brand has been receiving amazing feedback since it’s launch last month.”

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Bushtea Rum

July 28, 2015 | 1 Comment

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Designed by Charley Davie Studio | Country: United Kingdom

“Bushtea spiced rum is craft distilled in England from a unique recipe inspired by traditional bush teas of the Caribbean. An infusion of fiery root ginger, citrus zests and playful hibiscus results in a bright, uplifting rum guaranteed to enliven the soul. Bushtea – Caribbean Tradition English Craft.

The design of the bottle features an illustrated copper tea pot with the distillers name ‘British Island Rum Co.’ – referencing the copper pot distilling technique used to create the craft rum.”

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Raw Coffee Company

July 24, 2015 | 3 Comments

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Designed by Sawsan Al Qasimi | Country: Dubai

“Package redesign of a speciality coffee company based in Dubai, that provides freshly roasted single origin beans, and hand picked blends.”

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Lovely Package

Curating the very best packaging design


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