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Unveiling Cultural Heritage: A Deep Dive into Armenian-Inspired Packaging Design
Discover how the linguistic legacy is explored through packaging design – a profound concept rooted in tradition and wisdom, transcending language barriers, fostering unity, and represented through Armenian calligraphy and intricate patterns.
Exploring the Refreshing Taste and Vintage Aesthetics of Soho’s Fino Spritz
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Gatorade Expands Portfolio with Launch of Electrolyte-Infused Water
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
We Love Cake: Revitalizing Brand Image and Packaging for a New Generation
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.