Lovely Package

Curating the very best packaging design

Wishbone Coffee

September 14, 2014 | 7 Comments


Designed by Also Known As | Country: Canada

“The client and project overview: Earlier this year we gave ourselves a challenge: to re-imagine the traditional approach to packaging coffee and create something that we could share with our clients and friends – and so, Wishbone Brew was born. Conceptualized and created by the team at AKA and assembled together by hand, it’s been a long time in the making — but worth the wait in order to share & enjoy it with some of our favourite people.

The design and creative solution: Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Turpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?

A bright yet soft colour palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sanding, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”


Sexy Food

September 9, 2014 | 0 Comments

Designed by Atelier Design | Country: Belgium

“Sexyfood doesn’t just sell insects, it sells unique experiences.

The concept itself is very simple: why don’t you surprise your friends with something different, like an insect-tasting session? Sexyfood provides all the ingredients for an unforgettable evening. The appearance of the products – the logo, style and packaging – all help to create a special experience. The luxurious packaging has a definite air of mystery. There are 28 different product packs altogether, each pack identified with a number and each sauce with a pattern.”



September 9, 2014 | 3 Comments

Designed by fifty3 | Country: United States

“Packaging for Manfuel, an ROI based ‘Performance Powder’ manufacturer. Repositioning the Manfuel brand with key focus on strength products, combining their experience in the powders market with their development of award winning flavour production.”


Noa Relaxation

September 8, 2014 | 3 Comments

Designed by Super Tuesday | Country: Sweden

“Noa Relaxation is a new drink brand containing natural ingredients that helps to reduce stress as well as increase mental capacity. It was launched a couple of weeks ago in Sweden. But more countries will follow shortly.

We, Super Tuesday – a Stockholm based design agency founded by Yashar Niknam and Simon Kamras, has been involved in the project from the very beginning, and have developed everything from naming to brand identity and packaging design. The structural design/shape of the bottle has been developed in collaboration with the agency No Picnic.

The first flavours to be launched are Elderflower/Rhuburb, Crabapple/Gooseberry and Blueberry/Birch Sap!”


Tycoon Playing Cards

September 8, 2014 | 2 Comments

Designed by Theory11 | Country: United States

“In August 2013, we began a quest to create playing cards fit for display at the legendary Waldorf Astoria, the gathering place for royalty and the ultra-wealthy. For the past 14 years, Cohen has performed Chamber Magic there, in a private Waldorf Towers suite, for sold-out audiences including Warren Buffett, David Rockefeller, and the Queen of Morocco. In 2012, Cohen became the first magician in a half-century to sell out Carnegie Hall.”


Patagonia Provisions

September 7, 2014 | 0 Comments

Designed by TDA_Boulder | Country: United States

“Patagonia Provisions is a line of food directly linked to its source, seeking to create a sustainable form of nourishment. In order to communicate this unique initiative, we created a design that speaks directly to the source of the product by featuring wild sockeye salmon as the hero of the package. The back of the pouch tells the story of the product along with visual icons that accompany preparation instructions.”


Schweppes 230th Anniversary

September 7, 2014 | 0 Comments

Designed by French Toast | Country: Belgium

Concept work from Liege based French Toast celebrating Schweppes 230th anniversary.

“Schweppes celebrated their 230th anniversary. We designed three bottles & cans, as limited edition. For each taste, we tried to convert the flavor into colors & graphic element, using a geometrical pattern system.”



September 7, 2014 | 1 Comment

Designed by The6th Creative Studio | Country: Italy

“Apothecary is a brand of beauty products that are 100% organic. The main products are soaps which are all top quality and made only with Italian ingredients. We created a logo and sophisticated packaging for 12 soaps (split into 3 lines: women, men and top). The packaging has the shape of as a small book, with a hard cover and a string to lock it.”


Deep Løve

August 27, 2014 | 0 Comments

Designed by Ostecx | Country: Poland

“Deep Løve is a collaboration of Alebrowar and Norwegian brewery Nøgne Ø. Our tasks were naming and packaging design of this unique beer. As a result, the Collaborative West Coast Belgian Rye Ipa hits the market in the bottle without traditional labels, but with a single-color prints directly on the glass”


Tru Bru

August 21, 2014 | 1 Comment

Designed by Epic | Country: Australia

“Tru Bru, meaning ‘true flavour, brewery fresh’, is a high-tech system of take-home craft beer. With the bottles the primary vehicle and a great opportunity for customer interaction, a clear and engaging brand was developed around the uniquely branded glassware.

Three characters were developed for the three bottle sizes: Boris the bear (the ‘growler’), Fitzherbert Sinclair (the ‘squealer’) and Coco Voltaire (the ‘whistler’). Fables were written to profile each character and personality, whilst driving engagement to a wider audience. Naming, identity, store fit-out, collateral, apparel and proprietary drinking glasses completed the project.”


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Lovely Package

Curating the very best packaging design