July 3, 2013 | 5 Comments
Designed by B&B studio | Country: united Kingdom
“B&B studio has rebranded Jealous Sweets, a UK entrepreneur looking to bring credibility to candy with its range of delicious and high quality sweets for grown-ups. Jealous specialises in gummy and jelly treats that are made without gelatine, artificial colours or flavours, so they’re 100% vegetarian, gluten-free and full of natural fruit juices.”
“The existing Jealous packaging wasn’t working hard enough to communicate the brand’s premium positioning and the purity of its products,” explains B&B studio Creative Partner Shaun Bowen. “And the Jealous name had no real link back to the sweets themselves. We set about linking the two through the idea of ‘covetable candy’ – a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special.”
July 3, 2013 | 1 Comment
Designed by Daniel Brokstad | Country: Norway
“Lervig started their brewery back in 2003, and now as it’s their 10th anniversary they decided to make a limited edition beer as a celebration, only sold directly at the brewery. The design tells the story of how it started with key words that changed from where they started and where they are now through a typography solution, that falls in similar old style category as the design style of their previous beers. The four pack consisted of 2 of each 2003 and 2013 editions and a little surprise as you open it you’re welcomed with “Enjoy your lervig” written under the closing mechanism. The design was printed as silver on pure black to emphasise both the exclusivity of the limited edition beer and a suitable combination for their anniversary.”
July 1, 2013 | 1 Comment
Designed by Piper Design Co. | Country: United States
“Oola Distillery is one of Seattle’s first craft distilleries, producing small batches of gin, vodka, infused vodkas and whiskey. Oola’s goal is 100% use of Washington state people and ingredients from grain to glass: gins in which you can taste the botanicals, distinctive vodkas, and whiskey flavorful and smooth.
The goal for the packaging design was to bring this locavore ideal to the forefront. We did this by generically naming each spirit and using typography to help depict the hand-made and down-to-earth feel of this brand.”
June 22, 2013 | 1 Comment
Designed by _Co Partnership | Country: Australia
“Following our refresh of the Gramp’s range of premium wines, _Co were briefed to design the 50 year old Museum Tawny, the jewel in the Gramp’s family crown. Great things come in small packages and in threes; the limited release of 300 x 375ml bottles, retails at AU$300 per bottle. Showcased in a luxury customised box, this rare and prestigious parcel of wine was a delight to hand craft. We chose a premium Saver Glass bottle and designed a wax seal which was hand applied to every label.”
June 12, 2013 | 1 Comment
Designed by Studio MPLS | Country: United States
June 12, 2013 | 1 Comment
Designed by TDA | Country: United States
“We recently rebranded Cheribundi, an all-natural tart cherry juice drink. Cheribundi is not the artificial flavor-filled red sugar water labeled as “cherry juice” that you drank as a kid. Cheribundi is made from orchard-fresh, tart cherries which are full of phytonutrients and anthocyanins.
The design was inspired by Eric Carle’s The Very Hungry Caterpillar. We brought this concept up-to-date by pairing textural watercolor illustrations with clean type and a modern wordmark. All of these elements work together, distinguishing Cheribundi as a sophisticated beverage offering.
This is the first line in a series of rebranding efforts for Cheribundi. In the coming months we will be releasing the Functional line of Cheribundi as well as a Tea Refresh line.”
June 11, 2013 | 1 Comment
Designed by Interabang | Country: United Kingdom
“Brew were looking to expand into the retail sector, having firmly established themselves supplying tea wholesale to independent shops, museums, galleries and boutique hotels. The rebrand was needed to coincide with this new direction, and also to clarify their offer: not complicated tea or weird tea, but better tea – both whole leaf tea bags and loose leaf.
We wanted to express this no-nonsense approach, but also covey their enthusiasm and passion for brewing the perfect cup of tea that quickly became apparent during the familiarisation process. Bold, confident typography is offset by a vibrant palette and playful, unexpected icons to denote the seven flavours. The carefully selected contents were brought to the fore on the back of the pack along with the method for brewing the perfect cuppa.”
June 11, 2013 | 0 Comments
Designed by Estudio Versus | Country: Spain
“As you already know, Sangria is a typical Spanish cocktail, synonymous with social gatherings, celebration and joy. Lolea fulfills the highest expectations of quality and flavor, as well as having a new and shocking design. Lolea is a personal project of some friends who love traditional and artisan Spanish products. Lolea may be of red wine or white wine and it is offered in several presentations and sizes. It is made with high quality wine and natural ingredients. If you like the idea and want to get us in your publication at the web page you will see much more information.”
June 10, 2013 | 20 Comments
Designed by Saint Bernadine Mission Communications Inc. | Country: Canada
“Evil Spirits is a new premium spirits line that is painstakingly crafted to be sinfully enjoyed. St. Bernadine was tasked with package design and a media kit for the launch.
Evil Spirits Vodka is the product of a distilling craft so refined it must have been exchanged for diabolical favours. St. Bernadine extended this brand promise through every detail of the design language. Custom word mark? Evil. Spirit renderings in matte varnish? Evil. Recipe card? Evil. Ouiji board with commemorative cast pewter planchette? Evil. It’s time to succumb to the guilty pleasure of Evil Spirits.”
June 10, 2013 | 1 Comment
Designed by BMF | Country: Australia
“Mailbooks for Good is an innovation in book publishing, which encourages donations of books to The Footpath Library – a charity which provides books for homeless and disadvantaged Australians. The innovation takes the form of specially designed dust jackets. Once readers have finished the books, they are instructed to turn them inside out and the books become pre-paid pre-addressed parcels. When posted they are sent directly to the charity for distribution to those in need. The dust jacket design is pending patent globally and an international roll-out is planned for the near future. The initiative was created by Creative agency BMF in partnership with Random House Australia.”