June 2, 2015 | 1 Comment
Designed by Franklyn | Country: United States
“Marz — both as a brewery and a brand — is a collaborative endeavor made up of a community of artists, home brewers, beer nerds, and probably your cousin, all united by our desire to make exceptional (and provocative) brew. Each beer label is incredibly different, each collaboration unique and bizarre. Since our brand identity and packaging needs to accommodate so much weirdness, it’s always changing: Imagine if the Coke logo dropped out of school, traveled around, snorted things, experimented, then got its shit together and slapped itself on a beer. We’re a challenger who’s still rough around the edges, and we try our best not to be boring or expected. Since that would be boring. Out of the bajillion (seriously, count them) craft breweries we see out there, no one is taking big risks with their beer or their brands. We’re doing that with Marz, and we’re excited to share our beautiful mess.”
May 26, 2015 | 0 Comments
Designed by The Last Dodo | Country: Belgium
“This was a limited edition blonde triple beer that was brewed and bottled to celebrate the move of Famous (ad agency) in to their new offices in the former Wivina monastery.These bottles was sent to their clients, originally there would be signature glass made for the beer, but unfortunately the costs were to high.
The clients received the bottles with following copy:
In the 12th century, close to a spring in the west of Brussels, the holy Wivina founded an abbey which was named after her. Several hundred years later Famous moved in this blessed place and celebrated that memorable event with this specially brewed abbey beer. Wivina is a blonde tripel beer based on 100% natural ingredients: water, malt, spices, hops and yeast. The result is an unpasteurized and unfiltered natural beer with fermentation in the bottle.”
May 26, 2015 | 0 Comments
Designed by Millford | Country: The Netherlands
“Giesen ten Kate (GTK) … a small brand with a sky-high ambition and a gun factor. They recently invited Millford to design their brand and packaging line for starting coffee partners.
In order to present a brand that blends in with Giesen ten Kate’s dream AND passion about coffee and how it is made, we set out to find a unique story. One that is perfect for the product and the people representing GTK.
GTK looks at coffee from a whole different perspective. The team outlines its own policy to provide coffee they too can’t resist. Discovery, enthusiasm and commitment have been the basic ingredients of the design, style and packaging.”
May 17, 2015 | 2 Comments
Designed by Man Man Van | Country: Unites States
“Woods Coffee is a family run company in Northern Washington. They recently started their own roasting operation and it was our job to come up with a good face for the bags. We created several variations for each individual blend, along with a few additional elements such as a cold brew bottle and illustrations for mugs.”
May 5, 2015 | 1 Comment
Designed by Robot Food | Country: United Kingdom
“Craft beer is riding the crest of a wave, and as microbreweries gain in popularity, brand identities are getting more expressive and creative. Robot Food’s identity for new microbrewery, Vocation, is as daring as the beer it crafts.
John Hickling brews beer with distinctive, punchy flavour. Each hop forward beer stands out from the norm and names such as ‘Heart & Soul’ and ‘Divide & Conquer’ fly the flag for the brewery’s fearless attitude. Vocation’s beers are bold, brave and uncompromising and like beer, like brewer, they all epitomise Hickling’s passion for his trade. John originally left his job in a bank, sold his house and set up his first brewery, Blue Monkey. After selling up to explore new ventures John realised he only had one vocation. He’s now back where he belongs, brewing the types of beer he wants to drink.”
May 4, 2015 | 1 Comment
“As part of an entire portfolio rebrand, St. Bernadine was asked to help create a new look for Lighthouse Brewing Co.’s “Explorer Series” family of craft beers. Lighthouse Brewing’s Explorer Series is a family of craft beers brewed for those looking for a little more in their beers; more hop, more malt, more character.
This inspired a design system that was created to reflect the layers and complexity of the beers, while still honouring the hand crafted nature of the brews and remaining true to the brand’s nautical positioning. For launch, the family included Shipwreck IPA, Tasman Pale Ale, and Seaport Vanilla Stout.”
May 4, 2015 | 3 Comments
Designed by Anagrama | Country: Mexico
“Nativetech is a new brand specialized in sports nutrition supplements that help improve athletes’ performance by boosting energy, providing muscle growth potential, and supporting recovery after intense training sessions. The products are highly functional and have been developed with innovative formulas that integrate the newest nutritional components derived from the application of the latest bioengineering technologies.
Our brand proposal aims at breaking away from the generic solutions that are typical of this product segment by taking a direction that is inspired by bright, neon colors that are related to the world of optimal sport performance, including the attire, footwear, and accessories associated with these athletes.”
April 28, 2015 | 1 Comment
Designed by Chad Michael | Country: United States
“NoMad Playing Cards from theory11 were produced in collaboration with The NoMad Hotel in New York City. In the 19th century, The NoMad District of New York was the meeting place of the era’s elite – from Oscar Wilde to Charles Dickens, Mark Twain to Nikola Tesla. Our vision was to create a deck of cards that would serve as a monument to The NoMad. The result is a timeless blend of beauty and elegance.”
April 27, 2015 | 0 Comments
Designed by Wieden + Kennedy London | Country: United Kingdom
“Our role was to create the brand tone of voice and from that devise the package design for a new-to-market ready-to-drink milkshake, Gulp. We’ve made a bespoke wrapping for each of the vanilla, chocolate, strawberry and banana flavours.
Gulp isn’t just a name; it’s an attitude. It’s a way of behaving. The design is born from the fact that milkshakes need be to shaken to be enjoyed to the max. The typography literally shakes things up expressing Gulp’s cheery personality. The stripes running through the design bring to life the stages at which you should enjoy the drink to full effect – in big, bold gulps.”
April 27, 2015 | 0 Comments
Designed by mousegraphics | Country: Greece
“The briefing: DUO brand identity needs to be revised in order to update its worldwide look for new target audiences, better codify relevant communication and refresh its market presence.
The target consumer: Existing consumers of all ages and sexes as well as new audiences of younger people, web natives and design conscious buyers.
The design: To respond to our clients request we had to review the new languages of communication based on emoticons, shortcuts, symbols and condensed messages and imagine an original, codified, contemporary idiom legible by all and adaptable to all national markets, respective cultures and particular religious or social sensitivities. The DUO logo has been cleared from the oblong form around it so that the logo is better integrated within the packaging surface, and emphasis is redirected on the circle, one of the most essential, primordial forms, and also the characteristic plan – view of a condom. To address the multiple variations of DUO condoms, mousegraphics developed the playful, sensual lexicon of a “DUO – coded” language. This DUO vernacular emerges, color-coded in vibrant tones on stark black surfaces. Circle based, symbolically abstracted design and outlines reference fruits (as in the flavoured variety), languid time (as in the retarding variety), machine joints (as in G-pleasure) etc.”