December 16, 2013 | 2 Comments
Designed by TBWA\ Stockholm | Country: Sweden
“TBWA continues to evolve the design for Renée Voltaire, this time in the breakfast product range. The body of work included conceptualization of the range as well as naming and design.
Renée Voltaire was one of the first players in the organic segment. When the brand launched it was relatively unique in design. Now, as more and more brands have taken organic positions and signal organic cues in their communication, it was time for Renée Voltaire’s design to take the next step – to once again stand out on the shelves.”
December 13, 2013 | 1 Comment
Designed by Midday | Country: United Kingdom
“With a subtle flavour profile of a traditional christmas pudding, our brief was to name and design this festive stout. Our solution, ‘Sixpence Stout’ was inspired by the coin traditionally baked into a Christmas pudding in Victorian times for good luck. The design references the Christmas pudding with a festive holly placed above the “O” of the stout and the brandy butter inspired waxing on the neck of the bottle. The design also takes influence from vintage ale labels of the period.”
December 9, 2013 | 0 Comments
Designed by Manuel Bortoletti | Country: Italy
“The project illustrates the brand identity of Tenuta Veneta, the name of a fictitious multifunctional structure which promotes the quality of the agri-food of the Italian region Veneto.
The products are not only bought here, but also consumed and studied. To offer that service, Tenuta Veneta is composed by a bistro, a shop and a place where it organizes cooking class, tastings and teaching.”
December 9, 2013 | 0 Comments
Designed by David Cole Creative | Country: United States
“I am proud to work with Woodinville Whiskey Company. They are producing some fantastic spirits and they’re doing it with soul – and lots of local flavor (not to mention local grains). This project included an original label and carton design for their first ever straight bourbon. It’s a special moment for a young distillery to release their first straight whiskey – it takes years of patience and there’s no shortcutting it. I took the same approach on the package design.”
December 6, 2013 | 2 Comments
Designed by TAXI | Country: Canada
“A minimalist approach to a newly launched organic skin care line for men.
Inspired by the natural ingredients, TAXI designed the logo and packaging with the idea of “less is more” at the forefront of their mind.”
November 25, 2013 | 0 Comments
Designed by Pearlfisher | Country: United Kingdom
“As part of a long-term relationship with Soho House Group and Cowshed, Pearlfisher has created Cheeky – a new total beauty brand that brings products and experiences together to complement the lifestyle of young, urban social butterflies. The work spans brand strategy, tone of voice, identity and packaging design.
Pearlfisher Senior Strategist, Jenny Dean, commented, “The key to this project was understanding how the Cowshed brand, which is revered around the world for offering luxurious, relaxing and naturally indulgent spa experiences, could go from spa to salon and speak to a new generation of fun-loving young women. The opportunity for Cheeky was to create a world of playful indulgence that projects attitude and spark, and helps women to create their own unique, captivating beauty.”
November 24, 2013 | 0 Comments
Designed by Neumeister | Country: Sweden
“When a farm known for its artisanal oil and food products has been family owned for 4 generations, heritage and tradition form the usual brief. But Gunnarshögs Gård came to us looking for more — an identity that not only conveyed their legacy, but also signalled the market leading expertise they had earned over generations.
With that challenge in mind, we sought to celebrate past success with a wholly modern expression. Marrying a graphic drawing of the actual Gunnarshögs farm with a persistent typeface and carefully chosen colour palette. Resulting in an identity that radiates appeal and tells a story of exquisitely modern products from a family company.”
November 15, 2013 | 0 Comments
Designed by Alvvino | Country: Italy
“Lucetta is an innovative set of two small magnetic bicycle lights which confirms the creative partnership between Pizzolorusso and the Italian company Palomar.
Easily attached to several different parts of a bicycle, the two small lights – white for the front, red for the rear – are switched on and off with just one click.
Designed to stay securely in place on even the bumpiest of roads, the lights give the option of a steady, slow or fast flashing beam, also selected with a ‘magic’ interaction.”
November 14, 2013 | 0 Comments
Designed by mousegraphics | Country: Greece
“The briefing (In brief): We need to redesign our brand in order to reach a wider contemporary audience.
The target consumer: Various ages, mostly young and middle age consumers of both sexes, especially men.
The design: A case of redesigning visual identity, this was a challenge that we approached by analyzing carefully all the elements of the existing logo and its context. We decided to keep and rearrange them in a meaningful way: the emblem (a coat of arms with 2 lions) was separated from the brand name, the overall design became more clear and linear, a frame based message was introduced. This evolved like a scrabble game with visual elements in the place of letters.”
November 14, 2013 | 1 Comment
Designed by STUDIOIN | Country: Russia
“The target audience for smoothie’s in Russia is primarily wealthy and active young woman. Be True’s new crown identity formed from a splash speaks to the fresh quality of their product and the royalty of their customers.”