Lovely Package

Curating the very best packaging design

William Grant & Sons

February 15, 2015 | 0 Comments


Designed by threebrand | Country: Scotland

“Premium spirits company William Grant & Sons, has commissioned international creative design agency, threebrand, to launch its new Ghosted Reserves. 

Part of William Grant & Sons Rare Cask Reserves programme, the ‘ghosted vattings’ will offer consumers the opportunity to access some of the rarest Scotch whisky stocks, from distilleries no longer in operation.  

threebrand’s remit was to design both a label set and secondary packaging to complement the unique story of the Ghosted Reserves. Both were to be premium and tactile. 

Malcolm Thomson, associate creative director at threebrand, commented: “A palette of grey tones was selected to reflect the ghostly nature of the vattings, drawing on themes of opacity.”


Reunion Island Coffee

February 15, 2015 | 0 Comments


Designed by Reunion Island Coffee | Country: Canada

“In 2014, Reunion Island Coffee Roasters undertook the largest rebranding project in the company’s 20 year history. The goal was to evolve the brand into a better space that reflected all we aim to be: quality-focused, sustainable, customer-driven, progressive and approachable. The natural place for us to begin this process was with our most public-facing packages: our 12 oz retail bags.”


Lighthouse Brewing Co.

February 15, 2015 | 0 Comments


Designed by Saint Bernadine Mission Communications Inc. | Country: Canada

“As part of an entire portfolio rebrand, St. Bernadine was asked to help create a new look for Lighthouse Brewing Co.’s “House Series” family of craft beers.

Aligned with the brand’s nautical positioning, and inspired by bold, colourful patterns found on lighthouses around the world, the team at St. Bernadine created striking patterns for the family (Race Rocks Amber Ale: horizontal stripes, Keepers Stout: diagonal bars, Beacon ESB: diamonds, and Bowline Pilsner: checked squares).

The flat white base colour brings family unity to the series as well as echoing the lighthouse namesake, while the colourful patterns allow each flavour to be easily distinguished within the series and contribute to findability and presence in a visually cluttered craft category.”


Enter Your Works to A’ Design Awards 2015

February 11, 2015 | 0 Comments


The A’ Design Awards & Competition is a freestyle design competition open to both concept stage and realized works designed by professional and young designers, design companies and other businesses in the manufacturing industry worldwide. Submissions can be made to Furniture Design, Interiors, Electronic Devices, Architecture, Packaging, Graphic Design, Ready-Made, Jewelry Design, Interfaces, Web Sites, Transportation, Yacht Design and others. View a list of all design award categories and requirements.

Winners in the A’ Design Awards & Competition benefit beyond just the award by gaining exposure through the exhibition, yearbook, PR and publicity, world design rankings inclusion, feedback from the jury, winner’s manual, newsletter announcements and of course the gala evening in Como Lake, Italy. See the full list of benefits. This year, there will be 3 International Exhibitions: in Italy, Holland and Ireland, to celebrate Dublin’s World Design Hub 2015 status.

Entries will be judged by an international jury panel of scholars, professionals and media members.

The deadline for submission is February 28, 2015, and results will be announced to the public on April 15, 2015 when the award winners’ exhibition starts. The winning work will also be showcased here on Lovely Package on April 15, 2015.

For further information please visit:

Register and Submit your work to A’ Design Award and Competition.

Check out some of past years winners after the jump, and see more here.


Run Playing Cards

January 28, 2015 | 1 Comment


Designed by Chris Yoon | Country: United States

“Raw, unruly attitude meets new-school design. Defiantly decked in gold foil from front to back, Run features a bold design that drives home the pure essence of the hit-and-run survivor.

The Run playing card deck features a fully custom design with a protective hard case, embossing, stylized pips, and a full range of familiar yet updated court cards. Every inch of detail embodies the gambler’s attitude and nerves of steel.”

“After the score, there’s only one thing to do…run.”



January 28, 2015 | 0 Comments


Designed by COMITÉ | Country: Spain

“We made a limited edition of chocolates to thank our customers and friends for their confidence in us. Our work began with the design of the chocolate and finished in its packaging.We wanted to make a design that conveys our philosophy and methodology, taking care of the details and the elegance to the end, playing with geometries, a range of colors, serigraphy and diferent suports. For the production of the chocolate bars we collaborated with La Campana.”


Student Work – Hannah Hart

January 28, 2015 | 1 Comment


Designed by Hannah Hart | Country: United States

“For this project I was assigned to create alcohol packaging, so I chose to do Mexican tequila. As I did my initial research, I was very inspired by the culture, arts and history of Mexico, specifically Talavera. Talavera is the word used to identify the beautiful handmade pottery and fine ceramics that are trademarks of Mexican craftsmanship.

Just as Mexican Talavera was created with strict standards and regulations in order to preserve the expert nature of its craft, I expect every bottle of my tequila to be crafted in this same way; with precise ingredients and regulations that go into making every bottle a beyond tasteful experience.

To give each bottle of tequila the utmost feeling of prestige, I incorporated an important element in Mexican culture and history: Mayan gods. Religion played an enormous role in talavera ceramics so I wanted to make these characters come to life on each bottle in a sophisticated, yet lively way. I drew a series of illustrations on what I believed the Mexican gods would look like. The gods that are seen on the substrates are: Yum Kaax, The God of Nature; Chaac: The God of Rain; and Kinich Ahau: The God of the Sun. The illustrations were then transferred to the bottles using acetone and touched up by hand with a sharpie.”


La Queleña

January 21, 2015 | 0 Comments


Designed by TSMGO | Country: Spain

“Using a graphic code that reminds us of the Arabian value of the origin of the dessert (the use of almonds is important in all Arabian desserts) a frame was created in which each of the packaging models reinforces the visual coherence of the whole range, making the provenance and birth of the recipe more understandable.”


Cape Brewing Company

January 21, 2015 | 1 Comment


Designed by Jane SaysMUTI | Country: South Africa

“We were commissioned by design studio Jane Says to illustrate two labels for the Cape Brewing Company, a South African producer of craft beer. Both beers have a distinct flavour profile and story behind them which served as inspiration for the designs.”


Williams-Sonoma Coffee

January 21, 2015 | 3 Comments


Designed by Pavement | Country: United States

“Pavement designed this simple, sophisticated label to help customers instantly connect Williams-Sonoma’s famous culinary expertise with the quality and complex flavors to be found in their new gourmet blends of coffee. Following the inspiration of gourmet tasting notes, we created a typestyle, color palette and design that distinguishes each blend, while making each appear easily accessible for any occasion and method of brewing.”


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Lovely Package

Curating the very best packaging design