Lovely Package

Curating the very best packaging design

Waterkant

June 29, 2015 | 0 Comments

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Designed by Studio Chapeaux | Country: Germany

“Waterkant is a locally roasted, premium coffee. It is known for its superior quality and taste. The production is water-neutral, it’s trade is fair to the environment and the producers. We were asked to develop a brand and packaging identity that could believably convey the values and attributes of the product. Just like a real brand ambassador, the Waterkant captain communicates all the distinctive features of the blend, including the idea of a water-neutral economy – reducing and offsetting its water-footprint.”

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Hamilton and Hare

June 28, 2015 | 0 Comments

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Designed by Design Bridge | Country: United Kingdom

“Hamilton and Hare was launched in London in 2012. Inspired by the original boxing short, worn in the ring to make prize fighters look and feel their best, their underwear is designed to do just that. With a focus on quality and fit, their aim is to give underwear the respect it deserves.

Design Bridge’s refresh of the Hamilton and Hare brand aims to reflect the new “ready for everything” positioning and bring to life the brand’s boxing inspiration. The work addresses key aspects including branding, visual equities, design and packaging and key visual campaigns for communications.”

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5 Gulden

June 26, 2015 | 0 Comments

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Designed by Studio KQ | Country: Germany

“1156 Duke Friedrich Barbarossa induced a regulation which punished those who served beer of poor quality or wrong quantity. The penalty: 5 Gulden. Inspired by this responsibility, the product concept 5 Gulden – a good beer of proper quantity – arose. The design is like the statement: plain and honest. The logo puts elements of the gothic architecture in a modern context which influence this unique product character. Every wooden box contains two 1 litre bottles of German premium beer: one filled with black beer and another with pilsner.”

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Pole & Line

June 24, 2015 | 2 Comments

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Designed by Moxie Sozo | Country: United States

“American Tuna is owned by six families that practice a generations-old tradition of artisanal pole and line fishing. When American Tuna came to Moxie Sozo in early 2014, they were looking to create a brand for exclusive distribution at Whole Foods. Keeping in mind the unique way in which they harvest tuna, we developed two brands – Pole & Line and Deck Hand Premium Cat Food – to position the brand as the sustainable tuna of choice that you can trust. From inception to execution – we impacted every aspect of the brand on store shelves. The new brands quickly grew to over $1 million in sales. Due to their success, the brand now has six new products that will be launching in Whole Foods stores within the next few months.”

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Sinful

June 16, 2015 | 1 Comment

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Designed by Rida Abbasi | Country: Australia

“Sinful is metal-inspired craft beer with a sensual personality, with the target audience of unisex adults ranging from 20-35. Visuals and custom logotype inspired by the Arts & Crafts movement.”

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Alchemist

June 15, 2015 | 2 Comments

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Designed by SVYR | Country: Canada

“Totally non-commercial specialty beers. A brand keeping true to real microbrewery beers lovers.

Context: The Alchemist is a well known microbrewery from Joliette in Québec, Canada. I have previously rebranded its commercial beer line up.

Challenge: Create a new look for the Alchemist specialty beers that resonate with true microbrewery enthusiasts. A look that is strong enough to compensate the fact the the bottles would have the same size as commercial beers.

Solution: Stepping away from the somewhat commercial looking mainstream line up and go for a completely different approach. A 100% hand crafted design that reflect what true microbrewery is all about. Using an illustrative approach that is inspired by the beers names, with hidden beer bottles (a wink to the hidden beer bottle in negative space in the brand logo). I also created a specific specialty brand stamp to make sure that there is a separation between the commercial line up logo and this sub-brand.”

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Marz

June 2, 2015 | 1 Comment

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Designed by Franklyn | Country: United States

“Marz — both as a brewery and a brand — is a collaborative endeavor made up of a community of artists, home brewers, beer nerds, and probably your cousin, all united by our desire to make exceptional (and provocative) brew. Each beer label is incredibly different, each collaboration unique and bizarre. Since our brand identity and packaging needs to accommodate so much weirdness, it’s always changing: Imagine if the Coke logo dropped out of school, traveled around, snorted things, experimented, then got its shit together and slapped itself on a beer. We’re a challenger who’s still rough around the edges, and we try our best not to be boring or expected. Since that would be boring. Out of the bajillion (seriously, count them) craft breweries we see out there, no one is taking big risks with their beer or their brands. We’re doing that with Marz, and we’re excited to share our beautiful mess.”

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Wivina

May 26, 2015 | 0 Comments

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Designed by The Last Dodo | Country: Belgium

“This was a limited edition blonde triple beer that was brewed and bottled to celebrate the move of Famous (ad agency) in to their new offices in the former Wivina monastery.These bottles was sent to their clients, originally there would be signature glass made for the beer, but unfortunately the costs were to high.

The clients received the bottles with following copy:

In the 12th century, close to a spring in the west of Brussels, the holy Wivina founded an abbey which was named after her. Several hundred years later Famous moved in this blessed place and celebrated that memorable event with this specially brewed abbey beer. Wivina is a blonde tripel beer based on 100% natural ingredients: water, malt, spices, hops and yeast. The result is an unpasteurized and unfiltered natural beer with fermentation in the bottle.”

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Giesen ten Kate

May 26, 2015 | 0 Comments

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Designed by Millford | Country: The Netherlands

“Giesen ten Kate (GTK) … a small brand with a sky-high ambition and a gun factor. They recently invited Millford to design their brand and packaging line for starting coffee partners.

In order to present a brand that blends in with Giesen ten Kate’s dream AND passion about coffee and how it is made, we set out to find a unique story. One that is perfect for the product and the people representing GTK.

GTK looks at coffee from a whole different perspective. The team outlines its own policy to provide coffee they too can’t resist. Discovery, enthusiasm and commitment have been the basic ingredients of the design, style and packaging.”

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Woods Coffee

May 17, 2015 | 2 Comments

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Designed by Man Man Van | Country: Unites States

“Woods Coffee is a family run company in Northern Washington.  They recently started their own roasting operation and it was our job to come up with a good face for the bags.  We created several variations for each individual blend, along with a few additional elements such as a cold brew bottle and illustrations for mugs.”

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Lovely Package

Curating the very best packaging design


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