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Sabadì’s Grand Tour Sicilia: A Homage to Sicilian Beauty through Packaging Design
Sabadì’s new project, Grand Tour Sicilia, reinterprets Sicily’s symbolic places through unusual postcards, as a tribute to the extraordinary Sicilian territory. Founder Simone Sabaini continues to express love for the culture and raw materials of the land.
Introducing Ésophy’s Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
“Ésophy Chocolates launches a new line of Cacao Nibbles, featuring a unique packaging design by George Probonas. The design seamlessly blends traditional Mediterranean flavours with a modern-pop aesthetic.”
Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Pepsi Introduces Limited Edition Peach and Lime Flavors
Pepsi launches its summer BBQ campaign with new limited-edition flavors, Pepsi Lime and Pepsi Peach, designed to complement the festive, smoky essence of outdoor grilling. These vibrant, fruit-inspired designs not only promise a refreshing taste but also stand out with their visually appealing packaging, capturing the essence of summer.
Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.