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Miller 64 Rebrands & Relaunches as 64 Extra Light
Miller Brewing Company introduces Miller Extra Light, a rebranded version of Miller64, targeting the growing low-alcohol beer market with a focus on balance and moderation. Anne Pando, Director of Activation for Miller brands, highlights the shift, stating, “This isn’t just a packaging refresh – it’s a new opportunity for us,” emphasizing the strategic repositioning away from calories to low ABV content.
Revamping Double-Barrelled Brewery: A Brand and Packaging Transformation by Kingdom & Sparrow
Discover how Double-Barrelled Brewery underwent a brand refresh to compete at supermarket level, featuring punched-up packaging with a bolder logo, vibrant colours and a streamlined naming system for standout shelf presence.
Capturing the Spirit of Sausalito: The Design Journey of Marin Coastal Gin Packaging
Discover how the Thoroughbred team channeled Sausalito’s unique history and artistic spirit into the packaging design for Marin Coastal Gin, blending elements of the landscape and vibrant local creativity.
Skittles Undergoes Vibrant Brand Refresh and Redesign by Elmwood London
“Skittles® has partnered with us to refresh their global brand, amplifying its storytelling and product innovation. The vibrant new ‘Nonsensical’ design aesthetic creates an experience-driven brand with playful, dynamic packaging designs.”
Introducing Ésophy’s Cacao Nibbles: A Unique Blend of Mediterranean Flavours and Modern-Pop Aesthetics in Packaging Design
“Ésophy Chocolates launches a new line of Cacao Nibbles, featuring a unique packaging design by George Probonas. The design seamlessly blends traditional Mediterranean flavours with a modern-pop aesthetic.”